Strategic Research Consultant
Corporate Executive Board
Developed and successfully launched a new executive education product targeted at marketing professionals. As product lead, managed deliverable milestones on time over 18 month development process while remaining under budget. Conducted qualitative and quantitative market analysis and customer interviews during the product scoping process. Managed client engagement process while providing consulting services to 15-20 clients. Developed and oversaw marketing programs including design and production of client facing materials, direct sales support, creation of an internal sales portal, and paid online search program. Authored white papers based on primary research findings.
- New product launch produced highest percent-to-goal performance in the business unit
- Supported sales team through targeted marketing campaigns resulting in $2 million of new revenue through the product launch
- Executive education program was awarded "Best Video" honor in Adobe's "eLearning Challenge"; first and only such award for the company
- Developed agency dashboard to track and improve efficiency, leading to a 25% increase in project production speed