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Digital analyst and strategist with 20 years' experience of successfully delivering digital channels and projects, principally in higher education and publishing, and now working with all sectors. Previously head of digital communications for LSE (London School of Economics & Political Science).

My specialisms centre around analysis and content: analytics and insight, search, SEO, content management / CMS, content strategy, digital quality management (DQM) and editorial.

I have an academic background in computational linguistics, cognitive science, research methodology and statistical analysis.

Work history

Aug 2014Present

Head of Research

J. Boye ApS [Danish]

J. Boye's principal analyst and content strategist. Researching organisations' challenges and solutions in the digital age - from industry trends through to specific cases - and communicating the findings in the form of reports, talks, special interest groups and consultancy.


  • 'Rethinking Analytics' keynote for Sitecore's Digital Marketing Summit 2016 in Berlin and Rotterdam;
  • DXM Buyers Guide;
  • Funnelback Evaluation Report.


Analytics, marketing technology, enterprise search, content management, content strategy, CMS, experience management, digital quality management (DQM) and intranet / collaboration / digital workplace, content analysis, data analysis, content analysis, surveys, interviews, content strategy, content marketing.

Jul 2013Aug 2014

Head of Digital Communications

London School of Economics and Political Science (LSE)

Strategic lead for digital communications at LSE and manager of the corporate digital communications team. With the support of my team, I was responsible for, and in part delivered, LSE's digital presence across multiple digital channels: web, intranet and social. 

Developed the vision and strategy for digital communications. Setup and reported to the governance board. Defined and led the programme of projects with IT and delivered on relevant projects. Reported on digital plus monthly KPIs for senior management. Line-managed the digital communications team (x4). Managed suppliers. Coordinated large network of editors and contributors. Managed budgets.


  • Worked with university leadership team to establish governance board and user groups to steer digital transformation.
  • Led project to conduct extensive review of LSE's digital presence, report back, and subsequently develop the required improvement programme (re-platforming, re-shaping digital teams, etc) in conjunction with IT.
  • Delivered 'big data' analysis of the impact of LSE's research in digital channels, in support of the Research Excellence Framework, using Oracle and Tableau.
Aug 2006Jun 2013

Head of Web Services

London School of Economics and Political Science (LSE)

Managed LSE’s digital presence, including the content, people, processes and systems underpinning this. With the support of my teams, I was responsible for and delivered LSE's digital presence across multiple digital channels: web, intranet and social.

Line-managed web teams - production (x5), editorial (x3), rich media (x2) and administrator - and suppliers. Developed and managed web products. Developed and managed systems. Coordinated 600+ content editors. Analysed and reported usage. Managed brand compliance. Managed budgets.


  • Selected and deployed LSE's enterprise CMS via European tender, and migrated its 100,000+ page web presence and its [then] 300+ content editors.
  • Transformed LSE's web presence through review by external agency, site redesign and new IA in 2009 to the form it maintains to date.
  • Introduced persona-led approach to website development.
Apr 2002Jul 2006

Projects Director

London School of Economics and Political Science (LSE)
Led support for what we now call 'digital transformation'. Led project management for MIS, web and service areas. Responsible for LSE web presence. Line-managed the e-development team (x3) and web team (x4, plus student workers). Coordinated content editors. Managed budgets.
May 2000Mar 2002

Web Manager

London School of Economics and Political Science (LSE)

Responsible for LSE's web presence. Line-managed the web team and coordinated content editors.

Sep 1997Mar 2000

WWW Editor

King's College London

Led web presence for King's College London. Line-managed assistant. Coordinated content editors.

Apr 1996Sep 1997

Project Manager


Produced and delivered Which? Online. Line-managed production team (x9).

Nov 1995Mar 1996

Web Producer


I built the first commercial websites for clients such as Lufthansa and Lloyds Bank.

Sep 1995Nov 1995

Web Producer

One of the first web design agencies in Europe. I worked on the MTV Europe awards website.
Feb 1995Sep 1995

Technical Support


One of the first ISPs and home of Cyberia, the first cyber café. I provided technical support for customers.

Sep 1993Jan 1995

Visiting Lecturer

University of Westminster
I taught UG students in experimental psychology (including statistics) and computational linguistics.



Diploma in Management

Chartered Management Institute, London, UK

MSc Cognitive Science & Intelligent Computing

University of Westminster, London, UK

Applied Psychology

Liverpool John Moores University, Liverpool, UK


LeadershipIn a digital leadership role since being KCL's WWW Editor in 1997. At LSE, selected for and participated in the 1994 Group's leadership programme for university administrators.

Numeracy - Taught statistics at UG level. Certified to advanced level with Tableau. Advanced user of Google Analytics. Certified to basic level with R. Power user of Excel and Google Sheets.

Verbal communication - Conduct interviews for J. Boye research. Chair group meetings of digital practitioners on a weekly basis. Regularly speak at conferences, with latest in May 2016.

Written communication - Author of research reports for J. Boye. Review work of other authors and proofread J. Boye reports. Documentation for LSE and J. Boye. Agendas/minutes for LSE committees.

Analysing and investigating - Chaired investigation into serious case of misconduct and reported to HR and solicitors. Uncovered errors in rich media usage reporting and advised UK higher education sector.

Content strategy and managementEditor-in-chief of the LSE website, managing 100,000+ pages and 600+ content editors. Content marketing for J. Boye products and services. Content modelling (KCL, LSE, and J. Boye). Editor of J. Boye research reports. Orchestrated multiple content migrations at LSE.

Knowledge management - Knowledge networking, for J. Boye members. Development of organigrams, taxonomies, controlled vocabularies, schemes/schemas for LSE. Document management for LSE.

Technology - OS: Chrome OS, Mac OS, Linux and Windows. Productivity suites: Google Apps, Office 365 and MS Office. Programming/scripting: Javascript, Python, R, [X]HTML, XML, XSL[T], CSS, SVG and REGEX. Analysis: Excel, R. Tableau, VI/VIM, DataJoy. CMS: WordPress, Contensis and SharePoint.

Teamwork - Have used Belbin (team roles), Tuckman (forming-storming-norming-performing) and other models to build teams throughout career, especially at LSE. Member of J. Boye's management team.

Drive, initiative and self-motivation - Built-up the web team at LSE from 4 to 12. Launched rich media unit at LSE by pioneering live web streaming. First to simultaneously publish web and print prospectuses.

Planning and organising - PRINCE2 certified. Practitioner of agile, specifically Kanban and Scrum.

Time management - Practice GTD (Get Things Done) using calendar for implementation. Use Eisenhower (importance vs urgency) and MoSCoW for prioritisation. Time-boxing using Pomodoro.

Commercial awareness - Grew-up in family business. Currently responsible for both business development and sales at J. Boye. Oversaw SEO and PPC for LSE.

Negotiating and persuading - Conducted and advised on tendering, up to European level.