Summary

Hands-on digital leader with 18 years experience. Led digital for London School of Economics & Political Science (LSE) and King's College London (KCL). Now Head of Research & Knowledge at J. Boye, an international knowledge-sharing network supporting digital professionals and their employers.

Specialisms: analysis and insight, content strategy, content management, editorial and digital governance.

Outcome-focused and agile in approach. Extensive experience of articulating and realising the benefits of digital for large and complex organisations. Quick to learn and highly adaptable.

Academic background in artificial intelligence (AI) and cognitive science, a diploma in management and professional experience of web/digital since 1995.

Work history

Work History

Head of Research & Knowledge

Aug 2014 - Present
J. Boye

J. Boye's principal analyst and knowledge manager, supporting ~500 members in ~50 special interest groups across Europe and North America. I work with leading software vendors, solution providers, agencies and customer organisations to provide guidance and support for digital operations and transformation.

Conduct research. Produce reports for J. Boye members and licensing. Organise and chair special interest groups in Europe and US, each meeting 4 days a year. Manage J. Boye's own in-house resources and content to support analysts and moderators. Events management. Consultancy.

Highlights:

  • Transformed content production for research and knowledge, from individuals working through email to teams collaborating on Google Apps.
  • Content marketing of research reports to improve acquisition from LinkedIn and Twitter, and increase in J. Boye membership.
  • Launched 7 new special interest groups in the UK, including intranet and collaboration, digital communications and digital strategy and governance.

Head of Digital Communications

Jul 2013 - Aug 2014
London School of Economics and Political Science (LSE)

Strategic lead for digital communications at LSE and manager of the corporate digital communications team. With the support of my team, I was responsible for, and in part delivered, LSE's digital presence across multiple digital channels: web, intranet and social. 

Developed the vision and strategy for digital communications. Setup and reported to the governance board. Defined the programme of projects with IT and delivered on relevant projects. Reported on digital plus monthly KPIs for senior management. Line-managed the digital communications team (x4). Managed suppliers. Coordinated large network of editors and contributors. Managed budgets.

Highlights:

  • Worked with university leaders to establish a governance board and user groups to steer LSE's digital presence.
  • Led project to conduct extensive review of LSE's digital presence, report back, and subsequently develop the required improvement programme in conjunction with IT.
  • Delivered 'big data' analysis of the impact of LSE's research in digital channels, in support of the Research Excellence Framework, using Oracle and Tableau.

Note: Also worked ad hoc as part-time Moderator for J. Boye, from September 2013 to August 2014.

Head of Web Services

Aug 2006 - Jun 2013
London School of Economics and Political Science (LSE)

Managed LSE’s digital presence, including the content, people, processes and systems underpinning this. With the support of my teams, I was responsible for and delivered LSE's digital presence across multiple digital channels: web, intranet and social.

Line-managed web teams - production (x5), editorial (x3), rich media (x2) and administrator - and suppliers. Developed and managed web products. Developed and managed systems. Coordinated 600+ content editors. Analysed and reported usage. Managed brand compliance. Managed budgets.

Highlights:

  • Selected and deployed LSE's enterprise CMS via European tender, and migrated its 100,000+ page web presence and its [then] 300+ content editors to this.
  • Transformed LSE's web presence through review by external agency, site redesign and new IA in 2009 to the form it maintains to date.
  • Introduced persona-led approach to website development in 2007, which led to an audience-first approach to digital at LSE.

Projects Director

Apr 2002 - Jul 2006
London School of Economics and Political Science (LSE)
Led support for what we now call 'digital transformation'. Led project management for MIS, web and service areas. Responsible for LSE web presence. Line-managed the e-development team (x3) and web team (x4, plus student workers). Coordinated content editors. Managed budgets.

Web Manager

May 2000 - Mar 2002
London School of Economics and Political Science (LSE)
Responsible for LSE web presence. Line-managed the web team (x3, plus student workers). Coordinated content editors. Managed budgets.

WWW Editor

Sep 1997 - Mar 2000
King's College London
Led web presence for King's College London. Line-managed assistant. Coordinated content editors.

Project Manager

Apr 1996 - Sep 1997
Webmedia
One of the first web design agencies in Europe. Produced and delivered Which? Online. Line-managed production team (x9).

Web Producer

Nov 1995 - Mar 1996
Webmedia
I built the first commercial websites for clients such as Lufthansa, Lloyds Bank and BAFTA.

Web Producer

Sep 1995 - Nov 1995
NetMare
One of the first web design agencies in Europe. I worked on the MTV Europe awards website.

Technical Support

Feb 1995 - Sep 1995
Easynet
One of the first ISPs and home of Cyberia, the first cyber café. I provided technical support for dial-up customers and Cyberia.

Visiting Lecturer

Sep 1993 - Jan 1995
University of Westminster
I taught UG students in experimental psychology (including statistics) and computational linguistics.

Education

Education

Diploma in Management

2003 - 2004
Chartered Management Institute, London, UK

MSc Cognitive Science & Intelligent Computing

1992 - 1993
University of Westminster, London, UK

Applied Psychology

1989 - 1992
Liverpool John Moores University, Liverpool, UK

Skills

Content strategy and managementEditor-in-chief of the LSE website, managing 100,000+ pages and 600+ content editors. Content marketing for J. Boye products and services. Content modelling (KCL, LSE, and J. Boye). Editor of J. Boye research reports. Orchestrated multiple content migrations at LSE.

Numeracy - Taught statistics at UG level. Certified to advanced level with Tableau. Advanced user of Google Analytics. Certified to basic level with R. Power user of Excel and Google Sheets.

Verbal communication - Conduct interviews for J. Boye research. Chair group meetings of digital practitioners on a weekly basis. Regularly speak at conferences, with latest in November 2015.

Written communication - Author of research reports for J. Boye. Review work of other authors and proofread J. Boye reports. Documentation for content providers at LSE. Agendas and minutes for committees at LSE.

LeadershipIn a digital leadership role since being KCL's WWW Editor in 1997. At LSE, selected for and participated in the 1994 Group's leadership programme for university administrators. Introduced PRINCE2 to LSE, with a programme of training and workshops.

Technology - OS: Chrome OS, Mac OS, Linux and Windows. Productivity suites: Google Apps, Office 365 and MS Office. Programming/scripting: Javascript, Python, R, [X]HTML, XML, XSL[T], CSS, SVG and  REGEX. Specialist tools: Todoist, VI/VIM, DataJoy. CMS: WordPress, Contensis and MS SharePoint.

Teamwork - Have used Belbin (team roles), Tuckman (forming-storming-norming-performing) and other models to build teams throughout career, especially at LSE. Member of J. Boye's management team.

Analysing and investigating - Chaired investigation into serious case of misconduct and reported to HR and solicitors. Uncovered errors in rich media usage reporting and advised UK higher education sector on issue and resolution.

Drive, initiative and self-motivation - Built-up the web team at LSE from 4 to 12. Launched rich media unit at LSE by pioneering live web streaming. First to simultaneously publish web and print prospectuses.

Planning and organising - Certified to Foundation Level in PRINCE2. Practitioner of agile, specifically Kanban and Scrum.

Time management - Practice GTD (Get Things Done) using Todoist as my tool of choice. Using Eisenhower (importance vs urgency) and MoSCoW for prioritisation. Time-boxing using Pomodoro technique to maintain efficiency and keep multiple competing priorities in check.

Commercial awareness - Grew-up in family business. Left LSE (higher education) to work for J. Boye (management consultancy). Currently responsible for both business development and sales at J. Boye. Oversaw SEO and PPC for LSE, both corporate and departments.

Negotiating and persuading - Conducted and advised on tendering, up to European level. Have overseen several departmental office moves at LSE. 

References

Details of referees available on request. See also recommendations on my LinkedIn profile.