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Work experience

Apr 2008Present

Self Employed (Marketing Expert)


Put in practice over 9 years of marketing expertise developed in world-beating start-ups (Skype, Joost) and blue chip corporations (BT, Warner Home Video) in the digital media, telecom and entertainement industry to help businesses launching, growing and re-focusing their product and/or brand at domestic and international level. Areas of expertise include: online marketing, branding, market research, market planning, launch strategy, acquisition/ retention programs, guerilla and product marketing. Driven by the passion to understand companies' customer & commercial challenges and measure success with every business I work with, being venture capitalists, inspirational start-ups or blue chip companies. Prominent member of the European Entrepreneurship community : acting as a marketing mentor and speaker for entrepreneurship organizations including Seedcamp and Imperial Entrepreneur. Active member of Open Coffee Club, Second Chance Tuesday, Top Cats and First Tuesday.

Apr 2007Mar 2008

Global Marketing Director


Responsible for all aspects of marketing to leverage the Joost brand, drive activation and retention of Joost users globally, including:

  • Design, implement and manage the annual marketing plan, budget and reporting
  • Leverage Joost brand awareness at global scale, lead and manage a marketing team
  • Manage and optimise the global email marketing strategy
  • Work with content, ad sales and product teams to build and deliver effective acquisition and retention programs
  • Define and lead the anti-churn program across the company
  • Drive research requirements, customer insight and product marketing development
Jan 2005Nov 2006

Head of Product Marketing - Paid-for Services


Responsible for all aspects of marketing for the paid-for product line (SkypeOut, SkypeIn, Voicemail, SMS, call forwarding), designed to monetise Skype’s customer base in 2006 at global level, including: 

  • Develop and co-ordinate paid-for product line global marketing plan for 2006
  • Define marketing strategy, positioning and messaging of paid-for services
  • Develop and manage successful integrated marketing launches for paid-for services and supporting payments methods, across all markets: US, Europe and Asia-Pacific
  • Initiate and implement cost effective campaigns to drive awareness and adoption of services within time and budget
  • Drive key analyses for marketing programme/promotions conducted and key paid-for metrics
  • Lead the anti-churn initiative for the paid-for portfolio
  • Drive research requirements, competitive intelligence, and product improvement to keep the paid-for proposition friendly and competitive
  • Manage one product marketing associate and act as a hub for paid-for marketing across the company.
Dec 2004Dec 2005

Head of Product Marketing - Desktop Client & Free Features


Responsible for all aspects of the marketing to drive Skype download and activation at a global level,


  • Over-achievement of 2005 Skype activation targets from 23 million to 83 million over a year
  • Developed and co-ordinated 3 major Skype release integrated launch campaigns at global level
  • Designed and delivered major product launches (SkypeIn, Voicemail) in over 15 countries, across all platforms
  • Initiated and implement from concept to conclusion the most successful viral campaign to date
  • Championed the PayPal joint-marketing relationship and plan
  • Championed the anti-churn initiative for free and paid-for products across the company
  • Worked closely with the product team to define the core proposition across Skype for Desktop (Windows, Mac)
  • Drove research requirements for Skype desktop client features.
Jul 2002Nov 2004

Marketing Manager - BT Communicator with Yahoo! Messenger

British Telecom (BT)

Plan, implement and manage marketing activities to drive take up and revenue of BT Communicator with

Yahoo! Messenger, in the UK consumer market:

  • Recognised as a high potential individual – Selected to join the BT Talent Pool
  • Leading product innovation process, analysing customer & market trends, building product roadmap
  • Awarded “Key Contributor” for championing proposition development: defining consumer requirements, co-ordinating focusgroups, market research, branding, creative design process and product trial (alpha / beta)
  • Implemented offline/online marketing plan, defining product positioning and pricing strategy
  • Ownership of all product targets including revenue and cost (managing £3 million dedicated budget)
  • Liaising with suppliers and Yahoo! instant messaging partner to ensure optimum delivery of plans on time and to budget.
Oct 2001Jun 2002

Marcomms Manager (Videophone)

British Telecom (BT)

Managing the marketing activities to generate demand and drive revenue for BT Videophone in the UK consumer market.

  • Assisting with all aspects of the product launch, including project planning, monitoring and control
  • Developing new strategies, such as “the incentive programme”, increasing sales by 35% over 3 months
  • Managing the year plan of events across the whole of the UK (30 events in total)
  • Awarded “Key Contributor” for the organisation of a live transatlantic event link up with the US
  • Creating and managing the production of all promotional materials, by liaising with suppliers and agencies
  • Managing and developing promotional and campaign activities: including national TV, press, online.
  • Reinforcing BT brand and product positioning dealing with major national associations and bodies.
Apr 2000Sep 2001

Industry Marketing Manager - FMCG Sector

British Telecom (BT)

Manage B2B marketing activities to generate demand and drive revenue for BT new solutions within the FMCG industry:

  • Writing and implementing the marketing plan for the industry segment
  • Defining customer segmentation and driving propositions development within the industry segment
  • Managing of quarterly campaigns generating an average €23 million of new well-qualified prospects
  • Awarded “Key Contributor” by the sales department for the delivery of the CRM campaign
  • Developing relationships with key customers and understanding their strategies in terms of new technologies
  • Identifying and engaging with key industry bodies by raising BT’s profile within the customer’s industry.

Marketing Executive – work experience (Tape & DVD)

Warner Home Video

Assisting Marketing and Product Managers (Action, Comedy, Classical, Kids) in:

  • The preparation of marketing plan
  • The launch of new products and development of packaging, advertising and promotional actions
  • The analysis of the market and Warner Home Video’s position.


Guerilla Marketing
Marketing Management
Online Marketing
International Product Launch
Online Marketing
Market Planning
Proposition Development
Marketing Product Launch


Saul Klein

“Steph rocks. Seriously, Steph is someone who is totally committed and driven. She is serious about her work, extremely creative in making sure things get done and a great asset to any organization. I really enjoyed working with her and hope to do so again.”  February 25, 2007

Mentor and Speaker


Active member of:


9 years of marketing expertise from successful global start-ups and global corporations in the digital media, telecom and entertainment industries.

Dynamic, multilingual, professional, with tangible success in driving both corporate and product marketing programmes in successful international start-up and major corporations. Marketing education and solid experience of 360 marketing, on a domestic and global basis. Strong leadership, planning, and communication skills combined with significant analytical and quantitative abilities. International exposure living and working in Australia, France and the United Kingdom.

Interested in helping businesses establishing, launching, growing and re-focusing their brand and/or products.


Computer Skills

Word, Excel, Power Point, Sphinx, Internet, AOL Press, Email and Affiliate program.

Sports & Leisure

Karate (black belt, registered instructor), ski/snowboarding, surfing, team sailing, photography, sculpting.


Americas, Asia-Pacific, Africa & Europe - discovering different waysof life and different ways of doing business.

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