Stephanie Silvester

Stephanie Silvester

Global Marketing

Summary

Hong Kong-based marketing executive with successful track record of building and leading high-performing teams.15+ years of international industry experience, including senior management positions

Comprehensive 20-year career portfolio spanning multiple marketing competencies. Demonstrated track record in driving successful brand, demand generation and field marketing campaigns and programs with outstanding results

Experienced at influencing C-level executives as well as leading interactions across regional teams and with external partners

Adept at cultivating untapped business opportunities and revitalizing market segments

Skilled at managing collaborative cross functional teams at local, regional and worldwide levels in both agency and large multi-national environments. Proven soft skills in managing large, complex, geographically dispersed and culturally diverse teams across Asia Pacific and globally

Extensive experience as a corporate spokesperson with press, analysts and external company influencers ranging from proactive PR campaigns to sensitive issues management

Custom

Asia Pacific Direct Marketing Association (ADMA)

Hong Kong Cricket Club 

Portfolio

Work History

Work History
Sep 2012 - Present

Head of Group Marketing

Verizon Enterprise

Stephanie manages Verizon Enterprise’s country (field) marketing across Asia-Pacific, spanning Cloud, Security, Intelligent Network and Professional Services solutions. She enables and drives in-country sales productivity, cross-function and cross-group alignment, sales and demand/lead generation programs, alignment with regional and global teams and KPIs. Stephanie sets, monitor and measures pan-regional field marketing strategy, marketing programs and revenue and sales KPIs for Asia Pacific, including allocation of lead generation funds across countries, accountability sales goals/metrics and efficiency, and effectiveness of marketing spends. Stephanie is a Verizon Lean Six Sigma-qualified Green Belt driving marketing transformation projects and leads the Verizon Enterprise APAC Innovation Team.

Jan 2009 - May 2011

Retail & Channel Marketing Director, Asia Pacific

Intel

Managed Intel’s Asia Pacific retail and channel marketing team (direct and matrix reports)

Covered small retail (resellers, dealers), growing large retail (modern, mass merchants) and emerging retail channels (online, telecom retail) audiences

Charter spanned consumer education, sales, sales person advocacy, sku alignment, sales programs and brand, ensuring alignment with global retail, channel marketing and channel membership teams

Set, monitored and measured the overall retail and channel strategy, marketing programs and retail brand indicators for Asia Pacific. Included allocation of demand generation funds across countries and functional marketing teams, accountability to brand and sales goals/metrics and efficiency, and effectiveness of retail and channel marketing spends

Nov 2005 - Jan 2009

Consumer Brand & Campaigns Manager, Asia Pacific

Intel

Drove Intel’s overall brand strategy, consumer advertising, campaigns, marketing programs and brand indicators for consumer products and PC platforms across more than 18 countries (excl. Japan and PRC).

Accountable for a $60M consumer marketing budget, and 8 direct reports.

Managed Intel's leading consumer brands such as the Intel® Core™ family and Intel® Centrino™ family.

Set and drove Intel’s ecosystem segment strategies (e.g. Youth, Gaming, i-Café, First Time Buyers/Emerging Markets).

Accountable for audience segmentation and focus areas, marketing communication objectives and success metrics (business and brand)

Drove campaign mix guidance and program direction across business groups and functions.

Worked closely with business units to set business and brand goals and provide budget guidance for the region across all marketing/go-to-market budgets to meet business targets.

Drove regional strategy and execution with country and functional teams on platform/product launches and campaigns or go-to-market activities (advertising, PR, online/interactive, retail, channel, search)

Jointly managed, monitored and measured Intel’s Asia Pacific digital strategy with Marketing Services

Jun 2005 - Nov 2005

PR Group Manager, Asia Pacific

Intel

Managed an extended team of 28 and a regional PR budget of more than $2M to drive all public relations activities throughout the Asia Pacific region (excl. Japan)

Accountable for holistically managing Intel’s hub-and-spoke PR agency model, retainers and quality and efficiency of work with more than 13 PR agencies across Asia (regional and local).

Rebuilt Asia Pacific PR team after an extended period of organizational disruption and drove the establishment of a corporate reputation management and CSR program for the Asia Pacific region with Public Affairs (starting in PRC)

Drove Intel PR’s first forays into blogging and blog monitoring. Stephanie managed Intel Chairman, CEO and other corporate executive messaging and activities during visits to the region as well as driving key product and platform launches and market-driving programs across the breadth of Intel’s business groups

Oct 2002 - May 2005

Regional PR Manager, Asia Pacific

Intel

Held several roles within the APAC regional PR team spanning Corporate Communications, product and Channel.

Conceived and executed PR strategy, activities and programs covering corporate communications, desktop and mobile platforms, channel, and corporate executive activities across Intel’s 18 countries Asia Pacific (excl. Japan). Includes analyst relations

Fostered and maintained strong relationships with regional business and broadcast media, directing the regional PR agency, advising local in-country agencies as needed and facilitating close working relationships with internal customers and PR managers in the US, Asia Pacific and other Geographies

Link Team leader in key taskforces driving product ramps, campaigns and demand generation programs

Established internal Communications Board to driver closer collaboration and efficiencies between Intel’s Public Affairs and Public Relations teams and serve as an early warning system for regional corporate issues

Education

Education

Skills

Skills

Japanese

Conversational Japanese