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Summary

Melbourne-based marketing executive with successful track record of building and leading high-performing teams. 20 years of international industry experience, including senior management positions

Comprehensive 25-year career portfolio spanning multiple marketing competencies. Demonstrated track record in driving successful brand, demand generation and field marketing campaigns and programs with outstanding results

Experienced at influencing C-level executives as well as leading interactions across regional teams and with external partners

Adept at cultivating untapped business opportunities and revitalizing market segments

Skilled at managing collaborative cross functional teams at local, regional and worldwide levels in both agency and large multi-national environments. Proven soft skills in managing large, complex, geographically dispersed and culturally diverse teams across Asia Pacific and globally

Extensive experience as a corporate spokesperson with press, analysts and external company influencers ranging from proactive PR campaigns to sensitive issues management

Portfolio

Consumer campaigns and speakerships

Work experience

Jul 2011Current

CEO & Founder

Silver Sun

Marketing and business consulting

Sep 2012July 2017

Head of Marketing, Asia-Pacific

Verizon Enterprise

Stephanie managed Verizon Enterprise’s marketing across Asia-Pacific, spanning Cloud, Security, Intelligent Network and Professional Services solutions. She enabled and drove in-country sales productivity, cross-function and cross-group alignment, sales and demand/lead generation programs, alignment with regional and global teams and KPIs. Stephanie set, monitored and measurepan-regional field marketing strategy, marketing programs and revenue and sales KPIs for Asia Pacific, including allocation of lead generation funds across countries, accountability sales goals/metrics and efficiency, and effectiveness of marketing spends. Stephanie is a Verizon Lean Six Sigma-qualified Green Belt who drove marketing transformation projects and lead the Verizon Enterprise APAC Innovation Team.

Nov 2005Jan 2009

Consumer Brand & Campaigns Manager, Asia Pacific

Intel

Drove Intel’s overall brand strategy, consumer advertising, campaigns, marketing programs and brand indicators for consumer products and PC platforms across more than 18 countries (excl. Japan and PRC).

Accountable for a $60M consumer marketing budget, and 8 direct reports.

Managed Intel's leading consumer brands such as the Intel® Core™ family and Intel® Centrino™ family.

Set and drove Intel’s ecosystem segment strategies (e.g. Youth, Gaming, i-Café, First Time Buyers/Emerging Markets).

Accountable for audience segmentation and focus areas, marketing communication objectives and success metrics (business and brand)

Drove campaign mix guidance and program direction across business groups and functions.

Worked closely with business units to set business and brand goals and provide budget guidance for the region across all marketing/go-to-market budgets to meet business targets.

Drove regional strategy and execution with country and functional teams on platform/product launches and campaigns or go-to-market activities (advertising, PR, online/interactive, retail, channel, search)

Jointly managed, monitored and measured Intel’s Asia Pacific digital strategy with Marketing Services

Jun 2005Nov 2005

PR Group Manager, Asia Pacific

Intel

Managed an extended team of 28 and a regional PR budget of more than $2M to drive all public relations activities throughout the Asia Pacific region (excl. Japan)

Accountable for holistically managing Intel’s hub-and-spoke PR agency model, retainers and quality and efficiency of work with more than 13 PR agencies across Asia (regional and local).

Rebuilt Asia Pacific PR team after an extended period of organizational disruption and drove the establishment of a corporate reputation management and CSR program for the Asia Pacific region with Public Affairs (starting in PRC)

Drove Intel PR’s first forays into blogging and blog monitoring. Stephanie managed Intel Chairman, CEO and other corporate executive messaging and activities during visits to the region as well as driving key product and platform launches and market-driving programs across the breadth of Intel’s business groups

Oct 2002May 2005

Regional PR Manager, Asia Pacific

Intel

Held several roles within the APAC regional PR team spanning Corporate Communications, product and Channel.

Conceived and executed PR strategy, activities and programs covering corporate communications, desktop and mobile platforms, channel, and corporate executive activities across Intel’s 18 countries Asia Pacific (excl. Japan). Includes analyst relations

Fostered and maintained strong relationships with regional business and broadcast media, directing the regional PR agency, advising local in-country agencies as needed and facilitating close working relationships with internal customers and PR managers in the US, Asia Pacific and other Geographies

Link Team leader in key taskforces driving product ramps, campaigns and demand generation programs

Established internal Communications Board to driver closer collaboration and efficiencies between Intel’s Public Affairs and Public Relations teams and serve as an early warning system for regional corporate issues

Jan 2009May 2011

Retail & Channel Marketing Director, Asia Pacific

Intel

Managed Intel’s Asia Pacific retail and channel marketing team (direct and matrix reports)

Covered small retail (resellers, dealers), growing large retail (modern, mass merchants) and emerging retail channels (online, telecom retail) audiences

Charter spanned consumer education, sales, sales person advocacy, sku alignment, sales programs and brand, ensuring alignment with global retail, channel marketing and channel membership teams

Set, monitored and measured the overall retail and channel strategy, marketing programs and retail brand indicators for Asia Pacific. Included allocation of demand generation funds across countries and functional marketing teams, accountability to brand and sales goals/metrics and efficiency, and effectiveness of retail and channel marketing spends

2011Present

CEO & Founder

Silver Sun

Marketing and business consulting

Education

Jan 2008Mar 2009

EMBA

Kellogg School of Management

Ranked No.1 worldwide by the Wall Street Journal and Financial Times.  Topping the Financial Times chart for the eighth time in 2017

References

Skills

Integrated marketing
Demand generation programs & lead generation campaigns
Marketing communications, corporate communications & PR
Digital, SEM, SEO
Marketing automation, sales automation & analytics
Brand marketing & campaign strategy
Email, direct marketing
Product launch
Partner Marketing, Co-marketing
Global campaign innovation & localization
Innovation & Transformation initiatives
Japanese

Conversational Japanese

Personal Strengths

Industry Awards

  • 2016 Marketing Excellence Awards, Excellence in Programmatic
  • 2011 Gold Star Award, Best Activity Generating Brand Volume