• Olathe KS
  • skelly5596@gmail.com

Stephanie Kelly, MS, APR

Senior Marketing Manager * Integrated Marketing * Event  Communications * Branding  

Summary

SENIOR MARKETING MANAGER
Integrated Marketing Approach • Customer Focus • Strategy to Action • Event Marketing • Creative
Strategic Alliances • Brand Amplification • Sponsorship Expert • Strong Commitment to Excellence

Having over 15 years of top award-winning experience in high-dollar, high-profile Marketing and Public Relations, I am uniquely qualified to make an immediate, positive impact on your bottom line. My success comes from dedicating myself to active listening and the greatest customer experience; I am exceptional at discovering customers’ true needs, and aligning their goals with solutions by stressing the value of a high quality product or service.

During my tenure with a billion-dollar market leader, I have consistently delivered solutions to complex situations. I have brought both a strategic market-driven focus and an analytical, tactical direction to the Marketing/PR efforts I have led, resulting in continually strong marketing funnel and revenue development.

My focus on the customer experience and building tremendous value with each interaction have been the cornerstones of my Marketing strategy and the key to my success. If you have a top quality product or service and you’re ready to rise above your competition, let’s have a conversation about how my talents can realize your plans.

➢ Consistent Award Winner with Powerful Results
➢ Trusted Advisor to Executive Leadership
➢ Marketing Expert with a Big Picture Focus

Key Skills: High autonomy with a strong record of success ⋅ Calculated risk taker with solid intuition that consistently pays off ⋅ Skilled at assembling strong, impactful relationships, benchmarks & marketing action plans ⋅ Adept at creating outstanding competitive differentiation ⋅ Builds brands from the inside out as a baseline for overall business strategy.

Work History

Work History

Sprint

2011 - 2015

Sports & Lifestyle Marketing Senior Manager

Identified, negotiated, and managed sports and entertainment partnerships and alliances.
Developed and implemented programs and initiatives.
Aligned marketing strategy with corporate objectives and target audiences.

Highlights:
• Partnered with MLS/SUM to manage an integrated multi-year sponsorship for Chivas de Guadalajara for the Boost brand. Strategic alliance building, in-game advertising and branding, national consumer promotion, digital promotion, retail collateral, and customer hospitality.

• Managed Gold Cup brand presence for Boost, including on-site fan activation and digital and consumer promotion.

• Led multi-year Sundance Film Festival sponsorship, including on-site branding, national messaging and communications, sales promotions, internal communications and sales incentives, executive and customer hospitality.

• Managed Sprint sponsorship, resulting in more than one million brand impressions.

• Managed sponsorship for Rock the Bells Rap Festival, resulting in eight million impressions and 50% increase in gross adds.

• Managed I Heart Radio Music Awards sponsorship, generating twenty million brand impressions and 20% increase in local area retail sales.

• Developed customer base promotions for MTV Movie Awards and American Music Awards, including internal and external communications, creation of custom Sprint mobile applications, sales incentives and on-air messaging and product integration.

• Managed all on-site, in-show and retail aspects for The Voice sponsorship. Managed product integration, in-show branding and messaging, retail and consumer sweepstakes, on-site organization including audience promotion and customer hosting.

• Managed Sprint sponsorship for the inaugural The Voice Tour.

• Executed sponsorship for SpiderMan, Cowboys and Aliens and Cloudy with a Chance of Meatballs film releases.

Sprint

2008 - 2011

Innovation Media Senior Manager

Brand leadership for strategy, planning, and share for all non-traditional media. Developed and negotiated affinity programs with entertainment properties to increase brand recall and likability. Managed event PR and guerilla marketing activities and events. Designed and executed interactive, SMS text, and social media marketing programs coordinating multiple agencies at a regional and national level.

Highlights:
• Oversaw national cinema strategy surrounding Sprint’s in-theater advertising, branding, and customer experience.

• Provided leadership on all product and brand integrations in film and television, including product placement, brand messaging, custom interstitials, callouts / bumpers, online presence, mobile presence, and celebrity seeding.

• Directed all entertainment sponsorships, publicity, base customer email campaigns, internal communications, events, marketing, and national promotions to engage internal and external target audiences.

• Supervised on-going national affinity programs for major circuits to drive theater traffic and offer reward promotions and incentives to current and potential customers and internal personnel.

• Administered the implementation of all experiential-branded initiatives in cinema, television, live events, print, and online to enhance media investments.

• Activated downloadable Sprint- launched on-screen mobile trivia, and PSA- turn off your cell phone advertising on more than 30K movie screens nationwide.

• Launched red carpet campaigns with People magazine, E online and in 400 theaters nationwide.

• Increased Sprint ‘Most Want to Investigate’ up to 70% and ‘Likelihood to Recommend’ up to 65%.

Sprint

2003 - 2008

Branded Entertainment Marketing Senior Manager

Managed team that conducted brand reviews and approved sponsorship activities in local markets by counseling and directing appropriate use of Sprint brand for event and communication materials. Negotiated product and brand integrations and celebrity seeding to align Sprint brand positioning and marketing initiatives with best in class entertainment properties. Drove internal and external publicity for product and brand integrations and responded to media inquiries.

Highlights:
• Negotiated and administered major exclusive multi-year sponsorships for the Academy Awards, Primetime Emmy Awards and Tony Awards.

• Directed all phases of nationwide consumer marketing campaigns for seven major motion picture releases generating greater than $60 million in promotional value.

Sprint

1999 - 2003

Corporate Communications Senior Manager

Managed team responsible for the design and development of national public relations campaigns for community relations, disaster response and wireless health and environmental issues.

• Launched first official nationwide collection for wireless devices resulting in more than 65 million devices collected to date.

Early Sprint career:
Consumer Marketing Senior Manager
Senior Product Manager

Education

Education

Baker University

MS, Management & Marketing

Kansas State University

BS, Industrial and Organizational Psychology

Skills

Skills
Media and Entertainment
Cross-functional Team Leadership
Vendor Management
Event Planning
Marketing Communications
Management
Strategic Communications
Account Management
Public Relations
Competitive Analysis
B2B
Product Management
Social Media Marketing
Marketing
Mobile Marketing
Product Marketing
Integrated Marketing
Wireless
Strategy
Mobile Devices
Marketing Strategy
Strategic Partnerships
Telecommunication

Awards

  • Top Integrated Cinema Advertising Campaign, Cinema Advertising Council (CAC)
  • Silver Quill, Kansas City International Association of Business Communicators (KCIABC)
  • Bronze Quill, Kansas City International Association of Business Communicators (KCIABC)
  • PRISM Award, Greater Kansas City Public Relations Society of America (KCPRSA)
  • Sweet Sixteen of Top Brand Marketers, Cablefax
  • Sprint Values of Excellence Award, Sprint
  • Sprint President’s Club Award, Sprint
  • Dream Maker’s Circle, Dream Foundation
  • Top Walker, March of Dimes Foundation

Certifications

Certifications

Accreditation in Public Relations (APR)

2002 - Present

Public Relations Society of America