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Personal  Summary

I'm excited to submit my resume for the position of SEO Marketing Account Manager. Make sure you check out my portfolio below to see the results I've been able to achieve for current and past clients with SEO and SEM. 

With seven years of experience in the online marketing industry, I have the ability to drive customers and revenue to clients via local, regional and national programs that integrate a broad range of online and offline channels.

I have passed both my Google Analytics and Google AdWords certifications. With this skill set I have been able to use my SEO and SEM knowledge in many different verticals, from medical practices to enterprise level power sports dealers to home repair and home service contractors.       

As an online marketing consultant I understand that the information covered can be overwhelming to communicate and translate into something tangible so I always display a service-oriented, positive attitude for clients and colleagues. 

Professional Experience

Jul 2014Present

Freelance SEO & SEM Contractor

Chicago IL

Providing pay-per-lead and pay-for-performance SEO and SEM packages. Responsible for my own client prospecting, acquisition and fulfillment of SEO and SEM contracts.  

  • Manage and execute online marketing strategy, including but not limited to SEO, SEM (AdWords and Bing), Facebook advertising and retargeting, Display/retargeting, Click-to call mobile PPC, affiliate marketing, and website development for clients.
  • Establish, build, and maintain existing and new client relationships.
  • Exhibit a clear understanding of overall client messaging and develop search marketing creatives, including but not limited to email marketing, keyword research, onsite optimization, blog content creation, text ad copy creation and landing page copy-writing.
  • Stay up-to-date on and advise clients of the latest trends in online search marketing.
  • Extract insight from SEO and AdWords campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives.
  • Provide full account management with the ability to present directly to client to ensure flawless communication and program execution.
  • Exceptional analytical, organizational and time management skills with the ability to work on multiple projects and manage a team at the same time.
  • Plan and implement monthly social media calendar and day-to-day post scheduling.
  • Responsible for monthly invoicing and billing procedures
Oct 2013Jul 2014

Dealer Spike

SEO/SEM Director of Internet Marketing - Portland OR

Awarded 9th fastest growing company in Oregon. Dealer Spike specializes in providing website and online marketing services for dealerships in the power sports industry.

  • Created a new marketing department that provided different levels of SEO and SEM packaged services. Dealer Spike was primarily a website design company before I was hired.
  • Responsible for creating the best practices documents and work flow for the foundation of the new SEO/SEM department.
  • Grew the SEO/SEM department from $0 to $150,000 monthly revenue and 132 clients within 9 months.
  • Coordinated internal teams on day to day SEO projects performing keyword research, backlink analysis, website audits, competition analysis, optimization of content for targeted keywords and perform outreach campaigns for link building.
  • Lead educational training on SEO and SEM for the sales and customer service departments.
  • Worked closely with enterprise level power sports dealers in the USA and Canada by creating custom SEO and SEM strategies for each of their unique business goals.
  • Hired, managed and trained a team of 18 of SEO/SEM specialists.
  • Hands-on management of clients paid advertising (SEM) budgets and initiatives:
    •  AdWords, Google remarketing, Facebook Advertising and retargeting, display marketing, landing page design and optimization,  A/B split testing.
  • Weekly and monthly analysis and reporting of all SEO/SEM efforts for Key Performance Indicators (KPIs) to clients and upper management.
  • Collaborated with web content management, software development, design, sales and customer service to integrate strategies into all departments.
  • Acted as a project manager to facilitate client requests, oversee on-going training, user certifications, monthly client reviews and quarterly department reviews. 
  • Implemented reputation management, social media campaigns and content strategy planning to achieve client business objectives of increasing brand awareness and engagement. 
  • Attended trade shows to represent Dealer Spike and to build relationships with new and existing clients.
Sep 2010Aug 2013

SEO/SEM Account Manager and Client Relations

Contracting Leads Inc. - Denver CO

Contracting Leads Inc. provided exclusive lead generation to home improvement contractors with local SEO and AdWords online marketing initiatives. The company was sold to HomeAdvisor in the end of 2013. 

  • Utilized SEO, PPC, reputation management, landing page design and call tracking to create a steady flow of qualified call leads and positive ROI for clients.
  • Managed 67 lead generation clients at one time which included daily communication through phone, email and webinar presentations.
  • My team generated an average of 3700 targeted leads monthly for our book of business.
  • Managed and trained a team of 8 that specialized in SEO, AdWords, reputation management, social media management, website design and administrative tasks.
  • Developed weekly and monthly reports to display and translate our results into quantifiable ROI for our clients.
  • Created and managed local listing sites including Google My Business, Google+, Angie’s List, Yelp, BBB, Yellowpages and others
July 2009Sep 2010

Freelance SEO & SEM Contractor

Denver CO

Overseeing the management of a portfolio of campaigns, responsible for client management, prospecting new clients, building, developing and implementing SEO and social media strategies from the ground up. 

  • Define, monitor, and analyze SEO key performance indicators (KPI's) to continually improve campaigns.
  • Personally managed client communications and expectations through phone, email and in-person meetings to create a very positive experience.
  • Top-to-bottom management of SEO campaigns; generating ranking reports, conducting site audits, keyword research, improving online reputation, implementing link building and social media campaigns.
  • Develop and execute a well-thought on-site strategy including improvement of internal linking, site structure, tags targeting keywords and relevant tactics.

Oct 2006July 2009

Account Manager

KPD Insurance - Eugene OR

  • Obtained my Property & Casualty Commercial Insurance License in 2007.
  • Managed multiple high volume commercial clients' insurance accounts with policies totaling over $2.5 million in premiums.
  • Responsible for advising clients on coverage requirements, checking policies for errors or gaps in coverage.

Portfolio

Please see the below example reports from my current and previous SEO and SEM campaigns. By clicking on the images the reports will open in a new tab.

Education

Sep 2003Jun 2007

Bachelor Degree in Business Administration

Lundquist College of Business - University of Oregon

Certifications

Mar 2015Aug 2016

Google Analytics Certification

Google Partners

The Google Analytics individual qualification covers basic and advanced Google Analytics concepts for websites, e-commerce and mobile apps. This includes topics such as 1) planning and principles, 2) implementation and data collection, 3) configuration and administration, 4) conversion and attribution, 5) reports, metrics, and dimensions.

Mar 2016Feb 2017

AdWords Certification

Google Partners

The AdWords certification covers the fundamental aspects of online advertising and campaign management, using Google tools like AdWords, Analytics and DoubleClick.

Skills

TECHNICAL SKILLS:

I have built sites in the following platforms: Wordpress, Joomla, and Magento

Understanding of HTML code and site architecture, including XML and HTML sitemap experience,  Schema, CSS, domain hosting, DNS, FTP

Microsoft office, Excel, Powerpoint, Adobe, Outlook, GoToWebinar, 

SEO Tools

Research Tools: SEO Majestic, MOZ, Ahrefs, Keyword Spy,

Analytics Tools: Google Analytics, Google Search Console, Serpfox, SERPs, Authority Labs, SEO Moz, Traffic Travis, SEO Powersuites, Google Tag Manage

Reporting: Rank Ranger, Serpfox, Raventools, Advanced Web Reporting, SEO Moz

Email Marketing: Active Campaign, Infusionsoft, Click Funnels, Get Response, Aweber, Mailchimp

Lead Tracking: Instapages, Unbounce Landing Pages, Lead Pages, Active Response, Callfire, Analytic Call Tracking, Grasshopper call tracking

CRM: Salesforce, Slack, Basecamp, Asana, Pipe Drive, Zoho, Hubspot, Trello, Podio

Social Media Platforms: Facebook Power Editor, Twitter, LinkedIn, YouTube, Google+, Instagram, Pinterest, Tumblr, Digg, Reddit, Blogger.

Social Media Tools: Hootsuite, Buffer, Buzzsumo, Onlywire, Syndwire, IFTT

SEO & Marketing Sources Following

Moz, Search Engine Land, Search Engine Watch, Search Engine Journal, Kiss Metrics, SEMRush, Hubspot, Alex Becker of SourceWave.com, Kotton Grammar, Ryan Deiss, Ben Adkins, Wyatt Jozwowski of Dripapps.com, Andres Tobar of Serpshaker.com, Neil Patel, Tim Ferriss, James Altucher.