VP of Marketing

PointerBiz
I work for PointerBiz as VP of Marketing for over 3 years now. I am primarily entrusted with the following functions: * To develop an annual marketing and service plan in support of our organizational strategy and objectives. * To direct the implementation and execution of the company's marketing and service policies and practices. * To make sure all marketing communications are well coordinated, to support marketing plan objectives and meet the organizational expenditure requirements in conjunction with VP of Sales. * To provide leadership in the development of joint ventures, affiliations and partnership arrangements. * To provide leadership and support for the design, development and implementation of products and service lines. * To oversee and direct the market research, competitor analysis and customer service and retention monitoring processes and initiatives. * To build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies. * To manage marketing services department, including development and distribution of all marketing collateral.