Work History

Work History
Dec 2010 - Present

Social Media Marketing Manager

Esvee Group LLC

Social Media Marketing Manager

  • Created and managed online marketing campaigns effectively driving brand awareness engagement and traffic to designated social media and web pages.
  • Assessed, created and monitored social media marketing strategies to determine a successful return on investment and fuel revenue growth internally and for clients through Social Media Platforms (Facebook, Twitter, Tumblr, flavors.me, YouTube, Flickr, HootSuite, TweetDeck, bit.ly, paper.li)
  • Achieved a powerful, visible social media presence and developed concepts with viral potential
  • Developed and managed newsletter campaigns through mail chimp.
  • Continuously monitored online relations and to ensure the success of client programs through Google analytics along with optimization of Google ads.
  • Performed basic copywriting duties to assist in creating and maintaining all marketing materials (e.g., blogging, brochures, landing pages, direct mail) for agency and in house operations.
May 2010 - Sep 2010

Intern for Marketing, Advertising and Sales

Balenciaga

Intern for Marketing, Advertising and Sales at Showroom

  • Headed the Public Relations in house sector finding accessory and runway collection prices.
  • Performed order entry and verification
  • Updated Weekly Sell-Through Reports for department stores
  • Headed the Pre-Selling Templates project
  • Distributed Weekly Delivery Reports to clients
  • Maintained and updated Repair Log for accessories
  • Handled associate styling for runway during market week
  • Prepared and fulfilled various duties during market week
Sep 2008 - Jul 2009

Intern for Advertising, Marketing, Public Relations and Production

Footlocker Inc.

Intern for Advertising, Marketing, Public Relations and Production

  • Provided styling tips for elite blogging sites
  • Organized 30+ donations requests a day, per the Microsoft Access system
  • Built relationships with clients
  • Assisted in celebrity appearances at in-store events.
  • Participated in product releases for nationwide stores.
  • Product sourcing of fabrics
  • Organized press kits and media clippings
Feb 2008 - Jun 2008

Intern for Marketing, Fashion Design, Advertising, and Production

Alice + Olivia

Intern for Marketing, Fashion Design, Advertising, and Production

  • Provided styling tips for new products
  • Handled associate styling for runway during Mercedes Benz Fashion Week
  • Ability to develop cooperative relationships with both internal and external clients
  • Determine, Source, and purchase large quantities of sample fabric/trim
  • Prepared and fulfilled various duties during market week
  • Coordinated in-store inventories
  • Garment sewing, marking, and cutting
Sep 2007 - Feb 2008

Intern Junior Publicist

Berk Communications PR

Intern Junior Publicist

  • Prepared clients press kits for media
  • Took responsibility of answering phones and sending out confidential faxes
  • Draft and proofread media and other materials
  • Extracted press clipping and put them into database
  • Researched new and existing media outlets for editorial placement opportunities

Summary

Stella  has worked in marketing for consumer-centric brands including Balenciaga, Jimmy Choo, Alice + Olivia, and Footlocker.  With a strong background in luxury goods, her experience at these companies has given Stella a unique ability to network and build lasting relationships with clients, vendors, and talent to create high-impact marketing campaigns with a strong, targeted reach.At Footlocker Corporation, Stella was responsible for Marketing and Public Relations campaigns. She organized large events, cross-marketed with radio stations, and leveraged celebrity endorsements such as Rev Run for Run athletics.  Stella’s subsequent experience in Marketing at high-fashion label Balenciaga molded her into an expert at recognizing buying trends and analyzing market behavior. Her experience organizing complex systems in preparation for major events, including New York Fashion Week, has made her well-equipped to scale and execute multi-faceted marketing programs.  As a styling consultant, Stella’s work has been featured on runways and in editorials and is available to view on www.ThrowItOnYourBack.com.Stella has also done extensive work at Berk Communications, a public relations firm whose client base is predominantly top tier restaurants and lounges including the nationally-renowned Tao and Manhattan hot spot Stanton Social.Stella constantly studies emerging new media, focusing intently on new ways for brands to create and maintain identity both on and offline.  She has a gift for spotting, setting, and promoting trends, always keeping atop of the “next big thing”.Stella is a graduate of the Advertising & Marketing Communications Program at the Zicklin School of Business at Baruch College.

Skills

Skills

Copywriting

Performed basic copywriting duties to assist in creating and maintaining all marketing materials (e.g., blogging, brochures, landing pages, direct mail) for agency and in house operations. 

Facebook Fan Pages

Created and managed online marketing campaigns effectively driving brand awareness engagement and traffic to designated facebook pages through the integration of Pay-Per-Click (PPC) other marketing landing page strategies. 

Microsoft Office

Proficient in Microsoft Word, Excel, Powerpoint. Organized 30+ donations requests a day, per the  Microsoft Access system.

Fashion Wardrobe Styling

  CEO to ThrowitOnYourBack.com Twitter following of 3,858 people and growing Unique Fashion Niche, High end luxury and Recession Friendly Shopping Styling for high profile events and charities. Celebrity Clients: Regina Spektor, O'Neal Mcknight Editorial Styling: GLOSS Magazine.    

Google Analytics & Google Ads

  Continuously monitored online relations and to ensure the success of client programs through Google analytics along with optimization of Google ads.  Managed Google Analytic and made campaign adjustments as needed through Pay-Per-Click (PPC) and internet marketing strategies.  

InDesign

Created Brochures and pamphlets for in-house operations

Hootsuite

Created and monitored social media strategies via twitter that allowed clients to keep a flow of conversations using twitter chats via the (#) hashtag

Tweetdeck

Education

Education
Sep 2008 - Sep 2010

Advertising and Marketing Communications

Baruch College City University of New York

Portfolio