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Work experience

Oct 2001Present

Director, Marketing

Lead a results-driven team responsible for planning and executing lead generating marketing programs to support a growing sales force.

Responsible for marketing communications, direct marketing programs and offlilne media advertising including broadcast, print, mail and collateral.

  • Grew Marketing Communications team from 2 people to 12 people operating as an in-house agency.
  • Manage marketing programs that drive 6000+ sales leads daily for internal sales force.
  • Led company tests of DR media programs including DRTV, national radio, mail and non-tradional media.
  • Grew DR programs into effective lead generating channels supported by $25 million budget.
  • Created industry leading client loyalty program utilizing direct mail and email.
Feb 1998Oct 2001

Director, Marketing Communications

Auto Cllub Group (AAA Michigan)

Developed and executed marketing strategies and results-driven programs for Auto Club Membership, Insurance and Travel Services.

Led marketing team responsible for brand strategy and communications as well as growth of product lines through targeted direct marketing programs.

  • Managed multi-million piece dirct mail programs effectively targeting prospects for membnership and insurance.
  • Worked closely with sales leadership to communicate marketing goals and programs in order to ensure consistency of message through all channels.
  • Directly managed team of marketing representatives and creative services group to provide results-driven marketing programs for internal client groups.
  • Directed reseacrh programs to ensure effectiveness of messaging and targeting.
1983Feb 1998

Vice President, Management Supervisor

Simons Michelson Zieve, Advertising, Inc.

Responsible for providing effective marketing and advertising support to agency clients in a wide variety of industries including automotive aftermarket, health care, financial services, and retail.

Demonstrated abilities led to continually increasing responsibilites over fifteen years from Account Executive to VP/Management Supervisor.

  • Led mulitple account teams executing results driven programs from broadcast and print advertising to event marketing and sales promotion.
  • Led new business efforts resulting in multiple accounts each valued at $3-5 million in annual billings.
  • Built strong relationships with all levels of client management.


Wayne State University

MBA Courses



Results-producing Marketing professional with a proven record of accomplishment planning and executing brand-buildin, direct and retail marketing programs for a variety of product and service industries.  Demonstrated success driving growth in targeted markets through implementaion of effective programs.  Solid leadership skills; able to build and guide top-performimg marketing teams.  Strong communication skills effective with management, internal teams and vendors.  A creative problem-solver with unique agency and client experience and enthusiasm.

Areas of Expertise:

  • Direct Marketing
  • Client and Account Management
  • Strategic Marketing Planning
  • Brand Building
  • Team Building and Leadership
  • Relationship Building
  • Offline and online Avertising
  • Market research

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