Lead a results-driven team responsible for planning and executing lead generating marketing programs to support a growing sales force.
Responsible for marketing communications, direct marketing programs and offlilne media advertising including broadcast, print, mail and collateral.
- Grew Marketing Communications team from 2 people to 12 people operating as an in-house agency.
- Manage marketing programs that drive 6000+ sales leads daily for internal sales force.
- Led company tests of DR media programs including DRTV, national radio, mail and non-tradional media.
- Grew DR programs into effective lead generating channels supported by $25 million budget.
- Created industry leading client loyalty program utilizing direct mail and email.