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Work experience


Dec 2014Dec 2016

Marketing Manager

Wooga is a large mobile games developer in Berlin, known for hit games such as Diamond Dash, Jelly Splash and Pearl's Peril.

Primary tasks:
• user acquisition through various ad networks (Facebook PMD's, AdWords, video networks)
• soft launches
• data-driven marketing
• product marketing (creative management, A/B testing, game team feedback)

Selected achievements:
• launch of "Agent Alice" and "Futurama: Game of Drones" (iOS/Android)
- reached top positions (top 1-6) on App Store and Google Play in T1 countries
- managed 6-digits $ marketing budgets
• key speaker at conferences (White Nights Gaming, Google AppHub, etc.)


Dec 2015Present

Google Developers Experts (Marketing)

Google Developers Experts (GDE) program is a global network of experienced product strategists, designers, developers and marketing professionals actively supporting developers, startups and companies changing the world through web and mobile applications.

As a GDE, I provide Google with feedback on beta products, discuss topics like privacy & policy, and communicate with other experts on all things tech.

Find my full profile here:


Sep 2015Feb 2016

Mobile Marketing Consultant

I consulted small startups and agencies on all their basic and exploratory questions on all things mobile marketing. This includes market research/positioning, media buying, tracking/analytics and product marketing feedback. My focus was on music, casino and social apps.


Jul 2013DEC 2014

Social Media Manager

Berlin based performance marketing agency and ad network specialising in user acquisition, mobile app installs and re-targeting.

Primary tasks:
• business development and sales of "gSocial" product offering
• Facebook User Acquisition through (PMD)
• optimising campaigns towards higher CR% and ROI
• Twitter Ads (mobile app promotions, promoted tweets/accounts)

3 Monkeys ZENO

May 2011Jul 2011

Social Media Intern

Multi award-winning communications and PR agency in London.

Primary tasks:
• community management/outreach
• influencer relationships
• social media analysis for new (insights) and current clients (analyzing, monitoring and reporting)
• market research

Main clients:
• Microsoft ("Bing - Your Britain" online campaign)
• Gumtree (community management, crisis communications)

Jack Morton Worldwide

Jan 2010May 2010

Marketing Intern

Leading experiential marketing agency (Hong Kong based) operating in B2B/B2C event management. JMW was the commissioner and host for my bachelor thesis.

Primary tasks:
• market research and data analyzing for BA thesis
• development of own side project
• assisting in new business developments

CedricM Video

Sep 2008jan 2009

Production Assistant

Internship at video production company based in Shanghai, China.


MA in PR & Communications

Core focus: new/social media, campaigning, public speaking, presenting

Thesis project: Long-term implications of new technologies on the public relations industry (2011)

BBA in int. Media Management

Core focus: marketing, project management, media production (video, audio, print, web), concept development

Thesis project: Experiential Marketing in Hong Kong (2010)

Thesis grade: 9/10


Technical Skills

  • Facebook PMD's 
    • Nanigans
    • AdQuant
  • AdWords 
  • Photoshop 
  • Various analytics tools


  • German (native)
  • English (expert)
  • Dutch (advanced)
  • Mandarin (beginner)


• TED • Gaming Industry • 3D Printing • Design Thinking • Nature & Science Documentaries • Digital Nomadism & Traveling • Burning Man • Yoga • House Music & Vinyl •