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Stefano-Alfredo Ciccone

Marketing Professional

Summary

Proactive, seasoned and results-driven professional, with proven track record of success in vertical and channel marketing, strategic sales and product development and strategy. Highly successful at driving revenue and profit gains in key market segments. Excel in creating marketing strategies that build cutting-edge brand imagery and consumer recognition. Significantly increased client retention within highly competitive markets due to sound relationship building abilities

Work History

2017Present

Staff Consultant - Marketing

Verizon Business Solutions

Build Marketing Plans for Networking Products (Internet, Ethernet, Private IP) that will allow market segments (Medium Business, Mid-Market, State and Local Government, and Education)  to meet revenue goals.   Includes building campaigns, demand generation programs, creating collateral, and creating marketing landing pages for web contact with customers related to specific campaigns.

20152017

Consultant - Marketing (Strategic Partnerships)

Verizon Enterprise Solutions

As the Portfolio and alliances marketing Manager assessed financial results to identify key trends, gaps, and successes of the business, interprets the results and applies them to tactical programs and plans for growth with partners and alliances. (Microsoft, Amazon, Google, Salesforce, HP, IBM, etc.)

20122014

Product Manager

Verizon Wireless

Engaged with Marketing and Sales team to develop mobile workforce centric solutions that win in the marketplace and capitalize on cross-platform capabilities in the mobility arena.  Focused on creating enterprise BYOD offering that maintains current revenue streams in B2B and B2C segments.

20082012

Manager - Sales Operations

Verizon Wireless

Developed the Sales Force Automation-Order Management point of sale application using Agile and waterfall method of the software development life cycle method. Areas of responsibility include planning, operating standards, procedures, and overall strategy implementation.

20072008

Manager - Customer Service

Verizon Wireless

Provided hands-on oversight to call center operations of the federal contracts team focused exclusively on supporting the needs of Verizon Wirelesses’ federal government customers.  Lead and proved my ability to drive results and positively influence change by managing competing priorities and deliverables.

20062007

Consultant - Customer Service

Verizon Wireless

Drove the strategic planning and development for Federal Accounts Support Team and Government Service Center while serving as a premier government supplier.  Focus was on customer service excellence to the federal customer.

20042006

Supervisor - National Strategic Accounts

Verizon Wireless

Responsible for the account and relationship management strategies 

Education

20162017

Masters Certificate - Agile Management

Villanova University
20162016

Mini MBA - Social Media Marketing

Rutgers University
20062008

MBA / Marketing

Strayer University
20022003

Bachelor of Science / Business Administration - General Management

Thomas Edison State College
19821984

Associate of Arts / Business Administration - Accounting

Brookdale Community College
20162016

Mini-MBA Social Media Marketing

Rutgers Business School

Skills

10
Management

Skilled and Educated in General Business Management

10
Product Management

Experience with writing requirements, use cases, product road map, business case and product tasting

10
Product Marketing

Skilled in product positioning, value proposition, customer collateral creation, press releases, social advocacy, promotion, and events.

8
Agile Software Development

PCAS 

8
Social Media Marketing

Trained in Integration and Analysis. 

10
Microsoft Office Suite

Advanced use of Microsoft Excel, Word, Outlook, and PowerPoint

Intermediate use of Access