2000-2002 General Manager
"Shanghai Otto-Cheer" is the China Joint-Venture of the world's largest mail-order group operating in 23 countries with 90 companies (Otto Versand, Germany) with a worldwide annual turnover of US$ 25 billion and 75,000 staff. "Shanghai Otto-Cheer" focuses on the mail-order of international top-fashion ladies-apparel and accessories for the China market.
·operate, supervise and coordinate one of China's top 3 Mailorder companies serving 300,000 customers.
·full P&L responsibility
·lead staff of 100 +
·direct responsibility for marketing, sales, advertising, finance & controlling, customer-service & logistics
·build-up and maintain relationship network in China
·set up successful web-site with e-commerce turnover accounting for 15% of company sales
·set-up new retail-division and within 10 months open up 60 "Otto-Shop" retail outlets throughout China operating as franchise stores
1996–2000 Deputy General Manager & Marketing Director
coordinate and supervise marketing, advertisement and sales operations of company with team of 25:
·marketing planning, execution and controlling
·sales planning, execution and controlling
·responsible for countrywide customer acquisition and activation.
·successfully build-up a countrywide customer pool of 300,000 in China as well as an address pool of 1.5 million prospects
build up first international Mailorder-Company in China in 1996/1997:
·prepare and execute feasibility study
·build up local relationship network
·Handle all legal matters to ensure company set-up
·organize company opening and launch events in China