Stefan Kuhne

Stefan Kuhne

Language Skills

  • German: native
  • English: near native
  • Chinese (Mandarin): excellent
  • French: intermediate
  • Spanish: beginner


·lead China/Hong Kong/ Taiwan operation and/or Asia-Headquarter

·multinational company requiring highly experienced professional to lead it’s operation

·GM, CEO, Managing Director with independent work environment and strong communication with headquarter.

·preferred fields (but not limited to): FMCG, retail,fashion/apparel, luxury products, service-industry, direct marketing, media, consulting.

·overlapping functions for Asia-Pacific or other regions welcome.

·work for company with strong Asia (China) commitment.

Work History

Work History

Business Development Manager

Gebrueder Thiele

"Gebrueder Thiele", a medium sized German trading company with annual turnover of 500 Million USD.  The company had it's sourcing headquarter in Hong Kong and Guangzhou China, from where it was operating different business units. My tasks as Business Development Manager in the company included:

·full responsibility for 3 trading companies for export of cast iron products to Japan, Germany and Australia. Annual Turnover around 30 Million USD 

·Development and implementation of China-entry for several medium sized FMCG and healthcare companies. Annual Turnover within 10 Million USD

Nov 2006 - Present

Managing Director

Guthy-Renker Corporation China

Established in 1988, Guthy-Renker is today one of the world's largest direct response television companies with sales of more than US $1.8 Billion per year and an average annual growth rate of 25% over the last 10 years.

Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels.

·as Managing Director I am fully in charge of the P&L of the company

·I have build-up the company from scratch including the following tasks: recruiting of entire team, legal-setup, financial set-up, set-up of fulfillment center and phone-hotline for countrywide delivery and customer service, website design for e-commerce, product registrations, filming of TV-spots, contact and contracting of Chinese celebrities as spokesperson, media purchase for TV & others, sales planning and forecasting etc.

·official launch was in September 2007

websites launched:,,

Jan 2004 - Oct 2006

Chief Executive Officer + Executive Member of the Board

TVSN Homeshopping China

TVSN is China’s largest TV-Homeshopping operation with 500,000 active customers. Products offered include jewelry, watches, home appliances, cosmetics, health products, collectables and others. TVSN’s shows are broadcasted on 9 Chinese TV-Stations with a reach of 100 Million households. Next to TV, TVSN generates sales through its e-commerce website: as well as monthly sales catalog.

TVSN is jointly financed by:

Home-Shopping Network USA (HSN): the 2nd largest TV-Shopping network worldwide with operations in the US, Germany, UK and Japan. HSN is majority owned by IAC/Inter Active Corp (Nasdaq: IACI),

Search-Group (Hong Kong):a substantial private investment group. The Group is lead by Mr. Robert Miller, major shareholder and co-founder of Duty Free Shoppers Group (now co-owned with LVMH Moet Hennessy Louis Vuitton of France) the world's largest specialty retailer to the traveling public.

Pama Group Inc is one of the largest and most established private equity investment companies in Asia (originally Prudential insurance):

  • As CEO I was fully responsible for the operation and P&L of TVSN directly reporting to the Executive Board consisting of the investors
  • Operational Departments include: Merchandising, Studio & Production, Marketing, Telephone Hotline, Programming and Planning, TV-Affiliates, E-commerce and Catalog.
  • Main achievements: (2004) complete restructuring of the company, exchange of complete management and radical bottom line management. Improve bottom line by 50% (2005) Re-focus on the strength of the company leading to sales increase of 70% and further EBITDA improvement of 50% (historical record for the company). (2006) further sales increase of 70% achieved, moving company to break-even for the first time since its founding.
  • Overall reduction of staff from 400 to 200, while tripling turnover.
Jul 2002 - Jan 2004

General Manager - South China

Metro-Group: Metro Jinjiang Cash & Carry Co.,Ltd., China

As part of Metro-Group Germany, the worlds 3rd largest retail group, Metro China presently operates 25 Cash & Carry stores in China, with well above 7000 employers and an annual turnover of over 6 Billion RMB. To serve regional adaptation and further expansion goals, China is separated into four regional Business Units. As General Manager of Business-UnitSouth-China I was

  • fully responsible for the operation and P&L of Business Unit South China with cash & carry stores in Fuzhou, Xiamen and Dongguan and for over 1000 employees with turnover of +150 Mil. USD.
  • leading regional headquarter in Guangzhou with functional departments in sales, purchasing, expansion, marketing, advertising, human resources, legal and construction
  • leading further expansion in South China and ensure 5 store openings per year.
  • enforcing the implementation of Business Unit structure in strong coordination with Shanghai headquarter and Metro Germany.
Mar 1996 - Jul 2002

General Manager

Shanghai Otto-Cheer Mailorder Company

2000-2002 General Manager

"Shanghai Otto-Cheer" is the China Joint-Venture of the world's largest mail-order group operating in 23 countries with 90 companies (Otto Versand, Germany) with a worldwide annual turnover of US$ 25 billion and 75,000 staff. "Shanghai Otto-Cheer" focuses on the mail-order of international top-fashion ladies-apparel and accessories for the China market.

·operate, supervise and coordinate one of China's top 3 Mailorder companies serving 300,000 customers.

·full P&L responsibility

·lead staff of 100 +

·direct responsibility for marketing, sales, advertising, finance & controlling, customer-service & logistics

·build-up and maintain relationship network in China

·set up successful web-site with e-commerce turnover accounting for 15% of company sales

·set-up new retail-division and within 10 months open up 60 "Otto-Shop" retail outlets throughout China operating as franchise stores

1996–2000 Deputy General Manager & Marketing Director

coordinate and supervise marketing, advertisement and sales operations of company with team of 25:

·catalog production

·database management

·marketing planning, execution and controlling

·sales planning, execution and controlling

·responsible for countrywide customer acquisition and activation.

·successfully build-up a countrywide customer pool of 300,000 in China as well as an address pool of 1.5 million prospects

build up first international Mailorder-Company in China in 1996/1997:

·prepare and execute feasibility study

·build up local relationship network

·Handle all legal matters to ensure company set-up

·organize company opening and launch events in China

Jan 1990 - Jan 1991

Export Department Manager

Beijing Adler Comco Ltd.

"Beijing Adler Comco" is the first German-Chinese fashion retail-joint-venture in Beijing. In 1990 was part of one of the largest German retail/wholesale groups (ASKO). ASKO later merged with the largest European wholesale/retail group METRO.

·oversee and supervise all garment export for the company to Europe and Asia

·operation of 3 local retail outlets of the company in Beijing

Sep 1985 - Mar 1988

Banking Apprentice

Sparkasse in Bremen

receive professional 3-year apprenticeship for universal banking

(German Banking Degree)

Jun 1984 - Aug 1985


German Airforce

Obligatory 15-months military-service.

After general military training, served at the airspace-control-center for Northern-Germany in Bremen.


Sep 1988 - Aug 1992

Hochschule Bremen / University of Applied Science

·Business Administration


·Business Law

·Marketing Sales

·Chinese Language

·Chinese History, Political Affairs, Business

·Business and Political Affairs in Asia-Pacific Region

Sep 1985 - Mar 1988

German Banking Degree

Professional Banking School
Sep 1981 - Jun 1984

German High-School Degree

Secondary School
Sep 1980 - Jun 1981

US High School Diploma

US- High-School (as part of Exchange Program)