- Roswell US-GA
- [email protected]
Veteran marketing and communications leader with deep experience and record of success in B2B, technology and consumer marketing. Special expertise in search engine marketing, online and offline advertising (all media), direct marketing, marketing communications and brand strategy. 8 years combined with Sage North America, makers of ACT! and Peachtree Accounting and other business software, and U.S. Order, start-up pioneer in developing smart telephones and electronic bill-paying services. 16 years with Ogilvy & Mather (NYC and Wash, DC) and The Martin Agency (Richmond) managing integrated marketing campaigns, brand strategy, advertising, online & direct marketing for Sprint Cellular, 360 Communications, Alltel, General Electric GXS, CareerBuilder, SkyTel, PageNet, Steelcase, PGA Tour, Network Solutions, American Express, Seagram and Hardee's.
Managed team responsible for Sage North America's search engine marketing (paid and organic), advertising (online, print, TV & other media), and Web analytics. Played key role in managing brand strategy for U.S. and Canada, as well as integrating master brand and product marketing initiatives. Served on multiple teams that developed product marketing strategies and campaigns, planned product launch strategies and supported lead generation campaigns.
Led 30-person marketing communications team that supported brand and all product lines in North America, responsible for over 4000 projects per year (collateral, direct mail, email, graphic design, packaging, web content, events, case studies, white papers, advertising). Promoted twice in 18 months, from director to senior director to VP. Led rebranding effort when company changed from Best Software to Sage Software, which won recognition as one of 100 best rebranding efforts globally from Rebrand 100.