Steele Hays

Steele Hays


Veteran marketing and communications leader with deep experience and record of success in B2B, technology and consumer marketing. Special expertise in search engine marketing, online and offline advertising (all media), direct marketing, marketing communications and brand strategy. 8 years combined with Sage North America, makers of ACT! and Peachtree Accounting and other business software, and U.S. Order, start-up pioneer in developing smart telephones and electronic bill-paying services. 16 years with Ogilvy & Mather (NYC and Wash, DC) and The Martin Agency (Richmond) managing integrated marketing campaigns, brand strategy, advertising, online & direct marketing for Sprint Cellular, 360 Communications, Alltel, General Electric GXS, CareerBuilder, SkyTel, PageNet, Steelcase, PGA Tour, Network Solutions, American Express, Seagram and Hardee's.

Work History

Work History
May 2009 - Present

Top Marketer

"Ready for the Next Great Opportunity"
Currently marketing "Brand Me" with a white-hot passion and intensity, ready to put that same energy into the right opportunity
May 2007 - May 2009

VP, Advertising & Online Marketing


Managed team responsible for Sage North America's search engine marketing (paid and organic), advertising (online, print, TV & other media), and Web analytics. Played key role in managing brand strategy for U.S. and Canada, as well as integrating master brand and product marketing initiatives. Served on multiple teams that developed product marketing strategies and campaigns, planned product launch strategies and supported lead generation campaigns.

Oct 2002 - May 2007

VP, Marketing Communications


Led 30-person marketing communications team that supported brand and all product lines in North America, responsible for over 4000 projects per year (collateral, direct mail, email, graphic design, packaging, web content, events, case studies, white papers, advertising). Promoted twice in 18 months, from director to senior director to VP. Led rebranding effort when company changed from Best Software to Sage Software, which won recognition as one of 100 best rebranding efforts globally from Rebrand 100.

1994 - 2001

Senior VP, group mgmt supervisor

The Martin Agency
Senior account manager for the Martin Agency (Interpublic Group) an outstanding agency with national reputation for creative excellence. Managed major accounts, including agency's second largest, 360 Communications/Alltel. Managed $8 to $9 million in annual revenue. Helped lead many successful new business efforts. Campaigns won national Obie Award (for best in the U.S.) and Caples Award for direct marketing.
Jun 1992 - Dec 1993

Manager, advertising & direct marketing

US Order
Managed advertising, PR and direct marketing for a start-up firm offering a smart telephone (ScanFone) with innovative telephone services, ATM-network access, electronic bill paying and shopping services. Attracted 10,000 customers after launching service in Wash DC and Detroit with Bell Atlantic and Ameritech.
1984 - 1992

Account Supervisor

Ogilvy & Mather
Account manager on variety of major accounts for Ogilvy & Mather -New York for 5 years, then Ogilvy & Mather Direct, Washington, D.C. for 3 years. Hardee's ad campaign won Gold Effie Award, American Express "Portraits" print campaign with Annie Leibowitz won Kelly Award as best magazine campaign of the year, Forest City Ratner direct mail campaign won Gold Effie and generated $80 million in revenue.




Yale College


Columbia Business School