Text 100 Public Relations
Managed teams on marquee consumer tech and lifestyle clients such as Sony, MTV, Fujifilm, Cisco, Philips, PopTech, World Cyber Games and Lenovo.
- Led account teams of up to 10 across major product launches, news announcements, strategic social media integration projects, product review and award campaigns, industry trade shows, proactive media outreach and monthly account maintenance.
- Provided strategic client council that included crisis communications, CSR initiatives and internal cross regional communications.
- Oversaw budgets of up to $500,000 for product campaigns and special events and managed multiple external vendors on behalf of clients.
- Participated in business development initiatives that included wins for Fujifilm, Sony PSP, World Cyber Games, Philips, MTV, CNN and Parrot.
- Leading member of North American Digital Lifestyle sector team and created, implemented and managed Text 100's annual summer holiday gift guide media event since it began in 2008.