Summary

In my ten years as a public relations professional I have overseen the planning and execution of dozens of strategic PR campaigns, product launches and social media integration projects across a variety of consumer tech and lifestyle clients such as Fujifilm, Cisco, MTV, Sony, World Cyber Games, Philips, Lenovo, Casio and Samsung.

I maintain close relationships with hundreds of members of the the consumer tech, business and lifestyle media in addition to the analyst and influencer communities and specialize in working with my clients to develop and employ the most strategic approach in reaching their stakeholders through traditional PR channels as well as the newer frontier of peer media and niche social communities.

Work History

Work History
Nov 2004 - Present

Account Manager

Text 100 Public Relations

Managed teams on marquee consumer tech and lifestyle clients such as Sony, MTV, Fujifilm, Cisco, Philips, PopTech, World Cyber Games and Lenovo.

  • Led account teams of up to 10 across major product launches, news announcements, strategic social media integration projects, product review and award campaigns, industry trade shows, proactive media outreach and monthly account maintenance.
  • Provided strategic client council that included crisis communications, CSR initiatives and internal cross regional communications.
  • Oversaw budgets of up to $500,000 for product campaigns and special events and managed multiple external vendors on behalf of clients.
  • Participated in business development initiatives that included wins for Fujifilm, Sony PSP, World Cyber Games, Philips, MTV, CNN and Parrot.
  • Leading member of North American Digital Lifestyle sector team and created, implemented and managed Text 100's annual summer holiday gift guide media event since it began in 2008.
Aug 2001 - Nov 2004

Account Executive

HWH Public Relations & New Media

Launched and executed successful campaigns on behalf of consumer electronics clients that included Samsung Electronics America, World Cyber Games, Casio Inc., Yashica and Kyocera Optics Inc.

  • Prepared for and staffed product launch events, media days and national trade shows including E3, CES, CEDIA, PMA, Photo Plus Expo, COMDEX and HES.
  • Developed strong editorial relationships with hundreds of members of the consumer tech and lifestyle press.
  • Secured marquee placements in national and international online, print and broadcast media.
  • Supported media training days, product line meetings and demonstrations and marketing seminars.
Jun 1999 - Aug 2001

Assistant Public Relations Manager

Agnès b. WORLDWIDE ENTERPRISES

Assistant to the US Regional PR Manager.

  • Acted as liaison between corporate headquarters and 11 retail outlets in 8 different U.S. cities.
  • Worked directly with U.S.-based fashion/lifestyle media outlets and provided press tours of the clothing line studios.
  • Tracked and recorded all online, print and broadcast coverage.

Education

Education

Skills

Skills

Computer Skills

Windows & Mac Environment. Excel. Word. Outlook. PowerPoint. Adobe Photoshop. iMovie.

Photography