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I am seeking a general management position with a progressive company that can provide the opportunity for me to make a significant contribution using/leveraging on:

  • my skills and cross-cultural experience in strategic business development and commercial operation with P&L responsibility in China/the Asia region.
  • significant years of experience in a wide range of industries (where I have made substantial contributions at each company with which I have been associated) including consumer and industrial goods and technical services.
  • my commercial experience in China and North Asia

My objective is to contribute to the business entity through leading, developing and managing a sustainable growth business. 


  • A skilled and inspiring executive with professional management skills, commercial business development experience and adaptability in wide range of industries in PR China and Asia including Australia, Singapore and other overseas markets.
  • Possess acumen in developing/implementing business corporate growth strategies, operating and building new/existing asset capabilities.
  • Well-balanced cross-cultural work experience in private-owned, multinational/JV business management and operating systems. Knowledgeable in ISO9001 and HSE requirements.
  • Readily assume leadership and focus on getting/delivering results.
  • Forged extensive network including regulatory bodies throughout key markets in the region.
  • Fluent in both English and Chinese languages.

Work experience


General Manager


Amongst other project responsibilities in the renewable energy technology sector, managed and completed the restructuring and development of an existing e-commerce entity with an energy/mineral resource enterprise in China to provide synergy in the merged asset investment. Each on its on had previously underperformed in returning the desired return on investment. My task is to deliver a business restructure and development that addresses the shareholders' expectation for higher sales revenue and sustained growth/profitability.

Other recent roles include negotiations on supply with private and Chinese state-owned solar manufacturers.


General Manager. North Asia/China


World leading provider of explosive products and technical services in mining and civil construction.

Report to Asia CEO. Accountable for the strategic growth and total business operation in China and exports to oversea markets including Australia and North Asia; manage P & L including asset management, quality and safety performance of Shandong manufacturing plant operation with a complement of 200 staff.

  • Transformed marketing strategy from being a single-product to multi-product mix complemented with technical service. Turned loss-making business around within 12 months. Built marketing and sales competency to focus on achieving targets through demonstrating new innovative value proposition of bundled product and technical services offering. Strengthened economic linkages with targeted customers, which resulted in capture of customers’ total products and services needs. Expanded market share of up to 60% in selected niche segments.
  • Developed the market need for technical services and successfully negotiated contracts with major users in premium niche segment, generating continual growth beyond product sales to USD25 M in revenue and USD8 M profit.
  • Established plant as a reliable and quality assured supply source to overseas market including Australia, Japan and other countries.
  • Created sales pull to fully load plant capacity maximizing RONA at 24%. Localized raw material and expanded product lines supporting annual sales growth exceeding 60~70% and doubling profit year on year. Managed government and regulatory requirements for plant expansion beyond design capacity for further profitability and cash positive growth.
  • Accelerated overall organization development, drove productivity improvement processes, resulting in minimum cost savings of 15% yoy and achieved set operating goals.
  • Gained national accreditation/commendation from Beijing central regulatory authority for the business’ leading performance in (ISO9001) quality, safety and environmental management standards, setting a benchmark model for the national industry to follow.

Managing Director, China


Private-owned US animal nutrition company with international R&D expertise & manufacturing bases in major markets for selected range of feed nutrients.

Report to the President/CEO of Kemin Asia for management and growth of the China business.

  • Completed construction of greenfield manufacturing complex through to plant commissioning and operation
  • Implemented a total production system, replacing import sales with economy of scale locally manufactured product mix which improved total sales margin
  • Successfully developed and implemented business/marketing plan for the establishment of national distribution network and sales force for the domestic market. Built nutrient feed additives market position from zero-base to USD5 M in the first year.

General Manager


Singapore listed JV between Fraser & Neave Singapore and Heineken of the Netherlands with operations in 8 countries within the Asia region. Dominated 70% share of the Singapore beer/stout market. 1998 Group sales turnover USD930 M, EBIT USD81 M.

GAPL/United Stout Marketing, Singapore.1998 - 1999

General Manager

Report to the Regional Director in APBL. Responsible for JV between APBL and Guinness Overseas Ltd, total marketing and distribution operation in Singapore. 

  • Negotiated and gained shareholders approval for strategic marketing in brand equity building and consumer base growth for targetted market segments. Expanded market share to over 90% of stout market through the development of its strategic brands - Guinness and ABC
  • Successfully cmpleted major analysis and appraisal of business strategy plan, optimized distribution network and re-aligned the commercial organization structure with business objectives to meet changing market needs. Delivered 1998 sales revenue exceeding USD80 M and EBIT USD20 M

APB Regional Directorate China Office, PR China.1995 - 1998

General Manager, Strategic Development/Marketing

Report to the Regional Director, Business Development for new markets.

  • Developed strategic business growth plans for the China regional market entry. Drove overall strategic plan for China operation. Established China offices, restructured the organization and rolled out business plan for new markets entry. Launched and gained brand position in targeted regional markets achieving sales revenue exceeding USD10 M.

Chief Representative/Business Development Director, China


Report directly to the Chairman/CEO of Worldwide International. Responsible for managing investment portfolio in north eastern China. 

  • Started up and managed a portfolio of JV investments in China for China-Singapore International, a consortium of private companies and Temasek Holdings which is Singapore's government soverign investment arm.
  • As Marketing Director of a Sino-Japanese JV with Sumitomo Corporation and Asahi Beverage of Japan, pioneered the establishment of F&B brands in both the China domestic and export markets.

Various commercial positions


Progressed through various appointments spanning 16 years in the world's most enduringly successful petrochemical MNC.

Shell Development Hong Kong Ltd.                                                      1990-1993

Business Development/Project Manager, Hong Kong/China.

Developed and completed JV projects in Southern China from feasibility study, negotiated commercial contracts with Chinese partners through to project approval by the Shell Board and Chinese government.

Shell Chemical (Australia) Pty. Ltd. Melbourne.                                   1988-1990

Regional Marketing Manager. Industrial Chemicals Division

  • Managed regional marketing drive in achieving business objectives with sales turnover exceeding A$50 M and increased major strategic business share from 65% to over 80%
  • Identified and developed growth opportunities for continuing profit growth at major key accounts e.g. ICI/Dulux
  • Developed marketing & sales staff to provide team performance with value proposition based approach in managing their customer base and achieving agreed targets

Systems Development Manager.                                                            1987-1988

Business Analyst - Acquisitions.                                                            1986-1987

Product Development Manager

Agricultural Chemicals Division.                                                            1984-1986

Asst. Downstream Project Co-ordinator

The North West Shelf Gas Project. Melbourne.                                     1982-1984

Asst. Commercial Marketing Manager. Melbourne.                              1981-1982

Retail Network Development Manager.                                                  1978-1980

Marketing Area Manager. South Australia.                                            1978


Technical Operations: Design & Construction Engineer



David Arelette

Dr. David Arlette has been a peer and an ex-colleague in the Shell Group where he held/progressed through several senior positions in the company. As a job referree, he has been tracking my career development through all these years. He is now running his own consulting firm.

You Zhou Li

Mr. Li is the CEO and Chairman of the Group. Please note he is native Chinese and speaks only fluent Potonghua.

George Zhao

Mr. George Zhao, as CFO, is agreeable to provide the necessary reference and a candid perspective of my work performance during my tenure as GM in Orica China/North Asia.





RMIT University. Melbourne

Bachelor of Engineering

University of Singapore


Strategic Planning & Implementation
Language: English
Dialect: Cantonese
Language: Mandarin/Putonghua