Recruited to revamp e-commerce architecture and business processes, and provide deeper understanding of customer behavior by exposing crucial sales and inventory data to non-technical staff.
- Researched and implemented a new e-commerce platform.
- Developed online fulfillment processes across multiple retail locations to minimize warehouse inventory.
- Managed a team of web production artists and online customer support representatives.
- Empowered buyers and store managers by developing automated inventory and financial reports.
- Improved customer retention by streamlining customer service procedures and introducing reward program that resulted in improved customer retention.
- Launched and supported an e-mail marketing program which resulted in 20% reduction of marketing costs within 3 months of implementation.
- Implemented SEO and SEM campaigns via Google AdWords and Yahoo! Overture.