Søren Nielsen

Søren Nielsen

Extra Curriculum Activities


The student organization of the Association of Danish Business Economist.


Increased the number of members in Denmark with twenty percent during the year. Were founder of a new management structure and initiator of extensive cooperation with student organizations within other disciplines.

Core Competencies

Strategic Planning & Implementation * People Development and Motivation * Cross Functional Team Leadership * P/L Responsibility * Cross Cultural Management Alliance & Merger Negotiations * New Business Development * Key Account Management * E-commerce development * Change Management * Project Management * Financial and Management reporting * Budgeting and Cost Control * Investment analysis * ERP system implementation * Internal audit * OEM Management * OEM Monitoring & Control * Quality Assurance & Control * Performance Improvement * Production Reporting


Senior Executive/General Management position within growing organisation

Regional Director–Managing Director–Vice President–Senior Vice President–President


Leadership: Highly accomplished general manager with excellent business acumen skills and a proven ability to lead multicultural organisations through start-up, turnaround and realignment situations. Consistent track record of delivering impressive results in growth, revenue, operational performance, and profitability. 

Turning vision into reality: More than 10 years of hands-on experience in strategic planning, building winning teams, shaping results oriented cultures, and leading by example. Respecting and leveraging human capital using interactive and motivational leadership to spur employees to enthusiastically over-perform.

Broad experience: International experience gained through living in 6 countries, managing employees of 21 different nationalities and doing business in more than 40 countries across 4 continents. Industry experience encompasses Technology, Telecommunication and Transportation.

Work History

Work History
Apr 2006 - Jun 2008

Senior Vice President, Regional Managing Director Asia Pacific


XPonCard was one of the leading players within the smart card industry. The company was bought in May 2008 by Oberthur Technologies.

Member of XPonCard’s Management team. P/L responsible for XPonCard’s Sales & Marketing activities across the Asia Pacific region. Assumed responsibility for several global functions including Production Management and Data Generation.

·Increased revenue by USD 30 million resulting in a Compound Annual Growth Rate of 85%.

·Realigned the business and changed a zero result into a strongly positive result within a highly competitive market.

·Instrumental in successfully moving several central functions, including Production Management and R&D, from Denmark to Thailand and creating a yearly cost saving of above USD 8 million.

·Reduced production unit cost with 34% creating a yearly cost saving of USD 4 million in 2007.

·Increased production of SIM cards in Asia Pacific from 26 million units to an estimated 120 million units with a marginal increase in production management costs.

·Built and maintained a highly motivated team while substantially increasing the number of employees across the region.

Sep 2004 - Dec 2005

Vice President, Head of GF-X in Asia Pacific and Middle East

Global Freight Exchange (GF-X)

GF-X was started in end 1999 by a group of former McKinsey consultants together with a former CEO of Exel Logistics. GF-X is today the global leader in electronic bookings for the air cargo industry. The solution is a sophisticated state of the art internet based IT platform that enables forwarders to secure capacity with carriers quickly, simply and in a cost effective way.Member of the GF-X management team. Responsible for GF-X activities across Asia Pacific and Middle East.

  • Established strong connections in the Chinese market and secured GF-X was selected as vendor of choice for Chinese portal solution backed by the Chinese Civil Aviation Authorities.
  • Expanded operations into Australia, New Zealand, Indian Sub-continent, Indonesia and the Philippines.
  • Increased bookings within the region with more than 250% in one year
Aug 2002 - Aug 2004

Vice President, Head of EMEA Business Development

Global Freight Exchange (GF-X)

Member of the GF-X management team. Responsible for all client development and prospecting within EMEA.Secured acquisition of large number of new clients including South African Airways, BMI, Iberia, KLM, TNT, Maersk Logistics, Martinair, TAP Air Portugal and Kintetsu.

Oct 2001 - Jul 2002

Vice President, EMEA Business Development

Global Freight Exchange (GF-X)

Promoted to Vice President for EMEA region.Global Client Management responsibility for Lufthansa Cargo and senior client management responsibility for British Airways World Cargo, Panalpina and Danzas AEI.

May 2000 - Sep 2001

Senior Manager, European Business Development

Global Freight Exchange (GF-X)

Responsible for implemention the world largest cargo carrier Lufthansa Cargo and the the world largest freight forwarder Danzas AEI on the GF-X Exchange. Responsible for the launch of the GF-X Exchange on the German market.

Mar 1999 - Apr 2000

Regional Cargo Manager and Joint Venture Project Manager, SAS Cargo

Scandinavian Airlines Systems (SAS)

P/L responsible for SAS Cargo in South Europe. Project Management responsibility for joint venture discussions between SAS Cargo, Singapore Airlines Cargo and Lufthansa Cargo.

  • Managed negotiations of new handling contracts for Spain, Switzerland and Italy and reduced handling cost by fourteen percent.
  • Successfully managed a joint venture project with participation of more than 35 employees.
Jun 1998 - Feb 1999

Business Development Manager, SAS Cargo

Scandinavian Airlines Systems (SAS)

Responsibility for development of the markets in Eastern Europe for SAS Cargo.

·Increased yearly revenue with USD 500K by implementing a network of General Sales Agents across the region.

Sep 1996 - Apr 1997

Assistant Finance Manager, Maersk KK

A.P Moller Maersk Group

Responsible for Management Reporting for Maersk K.K. and subsidiaries.

Sep 1995 - Aug 1996

Functional Pilot Project Manager

A.P Moller Maersk Group

Responsible for producing implementation plan for Oracle Financials in Maersk affiliated companies in Sweden. Manager of four business professionals and supervisor of 15 employees from Maersk Sweden´s local implementation team.

Sep 1993 - Aug 1995

Group Financial Controller

A.P Moller Maersk Group

Shared responsibility for Financial/Group Management Reporting and conducted worldwide audit of subsidiaries’ operations, systems and procedures of the companies in the Maersk organization with concentration on the financial control. Adviser regarding investment calculations for affiliated companies.


Sep 1990 - Feb 1994

Master of Science in Economics and Business Administration


Concentration in Corporate Finance and International Strategy and Management.

Jun 1992 - Aug 1992

Monterey Institute of International Studies

Exchange studies on three-month graduate study program “Cross Cultural Business Studies”. Courses included Cross Cultural Communication, Pacific Rim Studies and Global Business Strategy. Achieved the highest grade in the MBA class Global Business Strategy.

Sep 1987 - May 1990

Bachelor of Science in Business Administration


Graduated within the top two percent of the candidates.



Multiple function management skills

Direct experience from Sales & Marketing, Manufacturing/Operations, Customer Service, Finance/Accounting and general management experience from Administration/IT and Human Resource

Commercial skills

General Management

Leadership skills

OEM management

Together with my production manager responsible for management 6 OEM manufacturers

Organizational skills

Analytical skills

Presentation skills


Business builder skills

Over the last 8 years I have been focussed on building the business first within GF-X which was a start-up company and later within XPonCard where I the business was build from being a smaller operation to the largest office within XPonCard group outside Denmark



Experience both from negotiations with customers but during the last year also from OEM negotiation with very successfull results.

Numeracy skills

Very good control of statistical, mathematical ideas techniques and application especially through the work within Finance and Accounting with Maersk

Team building skills

Within XPonCard I build the strongest and best team within the Industry. Please hear the voices of the employees in the video.

Problem solving

Motivational skills

Coaching skills

  Good knowledge of general coaching skills. Still some way to go on more deeper coaching skills.

Change management

Implementation of GF-X was too a high degree involving change management. We had to change the mindset of the forwarders to instead of using the phone to do bookings then using the internet. This was in a very early stage of the internet when most people had never purchased anything on the net.

Project management

Extensive use of Project management both for implementing clients on the GF-X and within SAS when planning joint venture with Lufthansa Cargo and Singapore Airlines Cargo

Communication skills

Interpersonal skills

Relationship building skills

Strategic planning skills

Part driver within planning process while being part of management teams within GF-X and XPonCard.

Cross cultural management

Lived in 6 countries, managed employees of 21 different nationalities and done business in more than 40 countries across 4 continents.

International Sales Management

Sales conducted in more than 40 coutries globally

People management

More than 15 years experience in people management