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  • highly accomplished senior vice president marketing, sales, public relations, business development executive with a solid track history of delivering outstanding lead / demand generation campaigns, field marketing, event management, sales support, marketing programs / communications, and customer loyalty programs / satisfaction research. expertise in successfully gauging customer needs, creating demand, and building marketing strategies that generate sales. project management leader with a demonstrated talent for developing and implementing new processes to effectively streamline operational efficacy and efficiency. polished and organized professional adept at steering teams and coordinating company activities to seamlessly dovetail with organizational goals.
  • customer-service oriented with 10+year experience in domestic and international pricing policies and quotes elaboration. experience managing in-side sales with proven closing skills.
  • driven to learn and apply new ideas and models; high standards and ethics, enthusiastic, creative; multitask oriented and willing to assume increased responsibilities, able to quickly adapt to challenges and changing environments, able to coordinate multiple projects at the same time and meet deadlines under pressure.
  • strong analytical, business-communication and negotiation skills with people of wide variety of levels, with more than 10 years of customer service and public-speaking experience;
  • efficient management of key-accounts and of crm tools (customer relation management), wide marketing, call center, collections and sales administration experience, including administrative and statistical support to sales teams and/or upper management staff.


  • Areas of expertise

  • communications, customer relationship management, customer retention and business development
  • organizational skills, leader by example
  • revenue generation through business development, lead generation
  • marketing plans and strategies , Media Placement, Creation and Buying
  • revenue profit and loss manager
  • task, goal oriented
  • cfo/ceo responsibilities
  • vendor negotiations and retention
  • management/employee negotiations, retention and motivation
  • business development, expansion


former carrollton city councilman (1994-1996), mayoral candidate. (2000)

former member rotary, lions, exchange, optimist clubs,

member of the metrocrest, lewisville, flower mound, coppell, farmers branch chambers of commerce.

viet nam vet. usmc (two honorable discharges)

purple heart, viet nam

board member denton county children’s advocacy center.

past chairman of the board/board member cfb boys and girls club of america.

interests include: golf, tennis, walking, reading, working and family time.

member: 15 years covenant church, carrollton, and 3 years vvcc.

gold crest member, metrocrest

past chairman education, business development committees

board of scholarships committee metrocrest 9 years

board of directors, airport ymca

former member, bni, regional director for texas


I.A. Del Castillo

Matk Eddins

Gerald Hand

Work experience

Executive VP Marketing, Advertising, Sales, Media Placement

Brown Motor Company

August 2007 –February 2008: Brown Motor Co.  Chevrolet, Pontiac, GMC Truck, Buick     GAINESVILLE, Tx.

sr. executive vice president of marketing, business development, public relations, advertising, Media and Print, inventory, order control, sales, fleet, commercial and credit union accounts

Sr Exec VP Marketing, sales, Business Development

Friendly Chevrolet

sr. executive vice president of marketing, business development, public relations, advertising, Media and Print, inventory, order control, sales, fleet, commercial and credit union accounts

Oct 2008Present

Sr VP Sales

ECA of Texas
Jun 1990Aug 2007

Sr Exec VP Marketing, Sales, Business Development

Vista Ridge Pontiac, Buick, GMC

june 1990–august 2007 vista ridge pontiac, buick, gmc truck, inc.                carrollton, tx.

sr. executive vice president of marketing, business development, public relations, Advertising, Media Placement, fleet, commercial and credit union accounts

help to increase sales from opening until currently number one pontiac dealership in the southwest.

procured media, including television, radio, newspaper

suggested new procedures that increased earnings by 23%.

business development, five city area, community companies, fleets, leasing company and executive sales


Jun 1974Jun 1978

BA Business

Mira Costa College


·      generated over $5m worth leads in key target markets during a six month period, by developing and implementing diverse, integrated marketing and direct mail campaigns. ·      delivered executive agendas securing key-thought leaders / expert speakers in business development, marketing and sales for internal and external events. ·        created a customized customer database (crm/csi) to profile and record dealership costumer trend and behaviour helping to decide strategic decision on sales marketing, direct mail and promotional activities. ·      developed strong networking and public relations activities by stregthening  relationships with banks, community businesses, chambers of commerce that represented key strategic potential prospects/customers, managed and organized  highly successful series of customer and dealership events ·      implemented a “customer satisfaction” monthly meeting, to advise new owners of maintenance and warranty issues, as well as  to introduce the staff that will be serving them within the dealership. ·        managed customer satisfaction / loyalty surveys, for the dealership that expanded our customer matrix and prospective customers, not only for sasles but for the service and body shop departments as well. ·        expanded recruiting activities within the new york, new jersey area, as well as in canada. ·        Creative, inhouse. Monthly Advertising and Sales Theme, Mailers, POS Information ·        Direct buys, media, television, newsprint, direct mail pieces, Radio, thus paying for myself through in house agency discounts and placing money in the companies budget over and above my expense. ·        Long  and short term advertising and marketing agendas.     Scheduled co-op payments directly to the dealership on a bi weekly basis or as needed