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CAREER HIGHLIGHTS

An innovative and results-oriented problem solver with strong leadership, relationship-building, and project management skills who consistently delivers award-winning marketing strategies that drive the achievement of business objectives.

  • Partnered with Emory University and the Centers for Disease Control (CDC) and created first-ever recycling event in tandem with America Recycles Day. The event won a Green Champion Award in the “Environmental Stewardship” category. To date, the event has kept 40,000 pounds out of landfills (20 tons) .
  • Won multiple awards from GGP and PepsiCo, and received 2nd largest grant in GGP company history, for creating “Pepsi Pop Art” which drove mall traffic by 23%, prolonged shopper dwell time by 15%, and increased soda vending machine sales by 32%.
  • Partnered with MTV, Teen Vogue, and community partners for multifaceted fashion event, which culminated in an hour-long segment on MTV’s hit show, MADE, and generated $1M worth of free media exposure.
  • Selected by International Council of Shopping Centers (ICSC) as award finalist for creating the “Paws for Style” community marketing campaign. Partnerships covered 100% of programming costs. Free media valued at $200K.

    Recycling Days at Emory Point

    Semi-annual recycling events held in conjunction with community partners, Emory University & The Centers for Disease Control (CDC) and hosted at Emory Point. America Recycles Day won the 2016 HHS Green Champion Award in the Environmental Stewardship Group category, and Recycling Day at Emory Point 2018 collected 17,400 lbs (8.7 tons) of recyclables. The semi-annual event, started in April 2016, has collected 40,000 pounds or 20 tons. 

    New Advertising & Branding Campaign

    Created strategic advertising campaign, "Welcome to Galleria," based upon research findings from target market & key demographics. Redesigned social media/advertising/PR strategy. Invented signature events, including overhaul & redesign of holiday decor. 

    "Guess Who Is Opening"

    Multi-faceted promotion to announce Lululemon opening at The Shops at Legacy. Social media promotion went viral increasing reach and engagement by 44%. Store opening projections exceeded plan by 67%. 

    "Lights at Legacy" Event & Social Media Promotion

    Annual tree-lighting event with 25K people in attendance at The Shops at Legacy. Strategic plan included a private movie showing with Santa, social media promotion with Culture Map Dallas, and community philanthropic partnerships. Event attendance and retailer sales were up double-digits over prior year. 

    WORK HISTORY

    20152018

    Property Manager & Marketing Director

    Gables Residential, Emory Point

    Managed operational and financial success of retail asset that is part of a 750-unit multifamily development. Shaped  strategic leasing, operational, and financial strategies that generated property awareness and increased net operating income (NOI). Directed, supervised, and coached vendors (parking, landscaping, security, engineering). Cultivated strong strategic alliances with community stakeholders. Ignited sponsorship growth by 90%. Increased parking revenue by 45%. Created award-winning community programming. Collaborated with asset management, leasing brokers, and tenant construction to leverage and negotiate openings/closings/terminations/renewals.

     20142015

    Director of Marketing and Public Relations

    Hines, Galleria Edina

    Positively impacted 5-year sales decline through redesign of marketing and operational strategies. Partnered with leasing team. Collaborated with agency partners to effectively develop and leverage influencer-created content across paid, earned, and shared social media platforms. Redesigned holiday decor and signature programming. Managed budget and monthly variances +/- 3%. Created and delivered effective presentations to business partners and company executives.

    20132014

    Marketing Director

    Retail Properties of America, The Shops at Legacy

    Worked closely with leasing team to establish performance metrics for merchandising and operational goals. Developed consumer promotions for new store and restaurant openings that increased sales up to 83% over projections. Cultivated strong relationships with community leaders and city organizations to forward property business objectives. Redefined parking and operational strategies to solve overcapacity of vehicle traffic during peak hours by creating innovative programming that resulted in decreased traffic congestion and increased center sales.

    20102013

    Marketing Manager

    General Growth Properties, Stonebriar Centre

    Created strategies and tactics that recaptured shoppers in key demographics and solved operational issues due to  spike in consumer traffic. Collaborated with leasing team on merchandising goals due to 10-year renewals. Coordinated research studies and used information to develop strategic initiatives. Served as representative for media interviews. Partnered with Convention & Visitors Bureau (CVB) that generated $250K in free publicity and positively highlighted growth initiatives.

    20072009

    Marketing Director

    Nielsen Business Media

    Designed operational and advertising strategies that drove P&L growth within the Hospitality Design division. Partnered with cross-functional teams to analyze research and develop campaigns for trade show exhibitors and attendees which drove double-digit growth. Negotiated advertising barters and association partnerships. Managed $1M budget.

    20042007

    Marketing Manager

    General Growth Properties, North Point Mall

    Developed strategic marketing programs that increased brand awareness, consumer traffic, and shopping center sales. Exceeded sponsorship revenue goals by 161%. Managed budget and monthly variances +/- 3%. Collaborated with leasing team and signed highly-coveted first-ever shopping center location of national retailer which increased center sales by 39%. Created award-winning “Pepsi Pop Art” program which inspired PepsiCo to redesign its summer promotion.

      20012003

      Retail Program Manager / Trade Show Manager

      UPS

      Designed and project managed UPS retail channel incentive programs and events for consumers and franchisees. Managed work-streams for marketing strategy, sales tactics, and incentive programs to generate revenue for The UPS Store. Collaborated with cross-functional team to ensure alignment of branding and messaging.

      • Project managed all activities and fundraising events for the Corporate UPS United Way Campaign. Managed Department Coordinators to create localized campaign giving programs. Organized and attended Metro Atlanta United Way trainings and meetings. Increased donations by 27% over goal and employee participation by 24%.

      Professional Honors

      • Marketing Award Finalist from the International Council of Shopping Centers
      • Multiple Awards from GGP (People's Choice, Team of the Year, Marketing)
      • Award from Pepsi Corporate & GGP for integrated marketing campaign

      "Stars of the Season" Retailer & Community Partnership

      Stonebriar Centre created "Stars of the Season" and partnered with teen Tori Pimentel,  and her charity Operation Sweet 16, in raising $16K for military families by her 16th birthday. 

      • Retailer sales increase double-digits over LY. Program raised $12K for nonprofit,  garnered $85K in free PR, and received glowing praise from GGP executives.

      A letter from Tori's mother

      On behalf of a very proud mother, a then hopeful little 15 year old girl with a big dream and one big goal, Tori Pimentel and I, thank you from the bottom of our hearts for all that you have provided for Operation Sweet 16.   There truly aren’t words of thanks for the number of U.S. Service men and women that you have allowed Operation Sweet 16 the opportunity to assist, due to approving the partnership that you have shown Operation Sweet 16.

      The tenacity in your Marketing Manager, Stacy Schuch, is incredible. She is the epitome of professionalism, creativity, bounds of energy and genuine kindness. Philanthropy is obviously a huge part of her character and heart and what better way to represent your company than with someone who is willing to work so hard for Stonebriar Centre and for U.S. Soldiers in need that she will most likely never meet. She also helped a little girl’s dream come true! That alone, will never be forgotten.

      Stacy was an integral parts of the success of Operation Sweet 16 and we cannot thank you enough for all that you have done to assist Operation Sweet 16, Tori, our family and the community. You’ve touched thousands of people in tremendous ways and we are eternally grateful to you. 

      Sincere thanks, Mona Quintanilla -- Media Relations for the City of Grapevine, TX

      Education

      Bachelors of Arts

      Concordia College

      Studied Abroad -- London, Paris, Munich, Copenhagen