Marketing and Property Director
ShopCore Properties, Emory Point
Develop and implement marketing, advertising, operational and financial strategies to generate property awareness and increase net operating income (NOI). Handle day-to-day management of boutique retail asset that is part of a 750-unit multifamily luxury development. Conduct market research, support leasing initiatives, create strategic sponsorships and facilitate capital projects. Prepare budget variance reports (BVRs), collect monthly tenant sales and rent checks, coordinate tenant openings, closings and terminations, and manage housekeeping, security, landscaping and other contractors. Maintain strong relationships and partnerships with retail, restaurant and grocery tenants.
- Created and project managed sold-out summer grilling series involving area chefs, retailers and strategic partners. Sponsorship revenue covered all programming costs of $150K, and 100% of tickets sales were donated to local nonprofits. Social media engagement increased 65% and free was PR valued at $27K.
- Increased parking revenue by 32% through forming partnerships with neighboring business, and decreased parking overhead expenses by 42% through adjusting schedules after analyzing vehicle counts.
- Partnered with a local businesses and created first-ever recycling event in tandem with America Recycles Day. Event showcased property initiatives related to EarthCraft designations, kept 13,000 pounds from landfills and increased social media engagement by 38%. The partnership was so successful, planning is underway for another event.