Content Manager/Project Manager
Served as the Information Science project manager and managing editor for two large digital web resources at The Cornell Lab of Ornithology. Worked with web developers, designers, communications/marketing and scientists for ongoing development of both sites. Assessed needs and set development priorities. Sourced and acquired new content of all types, as well as recruited and managed authors, photographers and other content providers. Collaborated with editors to create and implement a managed workflow for new content. Wrote, edited and pushed new content to sites following a publication calendar that I created. Created documentation, trained staff and managed workflow of project teams. Managed institutional as well as individual subscriptions, licenses and renewals.
- Provided site recommendations and user requirements for new platform/site development, which in addition to my refining production work flow, yielded a 300% increase in amount of new online content that is published regularly and available to users. This in turn led to a 97% renewal rate of institutional subscriptions through all years of the economic recession and an overall increase in new subscribers.
- Created and implemented social media strategies for Neotropical Birds Online, including a Flickr group (which provides tens of thousands of rights-free images to use on the site), a Facebook page and a Twitter feed. These communities have enormously increased visibility and audience engagement for this new and relatively obscure project. This exposure has dramatically increased the rate of new author recruitments and other important content contributions to the site.
- Neotropical Birds Online was conceived as a wiki-like scholarly site, and launched with virtually no content. As project manager, I cold-contacted and subsequently developed relationships with academics that were teaching ornithology courses with the quickly realized goal of acquiring scholarly content from their students, field researchers and colleagues. From a site that had only templates in place at its launch, it now has information on all 4000+ species in the Neotropics, and has weekly content updates of full species account publications.
- Beginning in the fall of 2009, sourced and acquired rights-free access to the image repositories of hundreds of photographers, creating an image database of over 200,000 photographs. Continued to manage photographer relationships and usage/rights permissions.