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Stacy Jagodowski

Strategic Marketing & Communications Expert

Work experience

2018Present

Director of Marketing and Communications

Alice and Nahum Lainer School/Sinai Akiba Academy, Los Angeles, CA
  • Streamlined school communications and promoted key programs in order to maximize exposure in the Los Angeles education market and support revenue goals 
  • Implemented new communication and marketing strategies to generate leads and nurture and engage prospective, past and current constituents in order to support both fundraising and recruiting efforts
  • Redesigned internal components of the current constituent portal to improve usability and make it easier for families to find pertinent information
  • Overhauled the use of social media for general school promotions, as well as fundraising, recruiting and event promotion initiatives, improving constituent engagement, in particular, by more than 130% in the first two months alone
  • Implemented new Crisis Communication efforts, including streamlined communication avenues to ensure effective and accurate messaging throughout the duration of a crisis
  • Managed rebranding efforts as part of the school's name change
2015Present

Strategic Marketing Consultant

Stacy Jago Marketing, LLC (2018-present) - stacyjago.com
  • Working to help schools and nonprofits with their strategic marketing and communications efforts, including marketing plans, social media, email marketing, inbound marketing, marketing campaign development and implementation (specializing in development and admission), branding, constituent relations, and more
  • Launched Stacy Jago Marketing, LLC in November 2018
20172018

Director of Marketing & Communications

Milken Community Schools, Los Angeles, CA
  • Streamlined school communications, solidified the brand, and promoted key programs in order to maximize exposure in the Los Angeles education market and support revenue generating arms of the school
  • Developed an inbound marketing program to support admission, with initial results showing a 17% increase in inquiries in the first year
  • Implemented new communication and marketing strategies to nurture and engage both alumni and parents, including an annual fund marketing program that delivered a total 965% ROI for print and digital combined
  • Successfully managed multiple crisis situations, maintaining the message and keeping constituents informed while reducing and/or eliminating potential negative publicity for the school
20162018

Freelance Writer (2016-2018) and Content Updater (2018)

Thoughtco.com (a vertical of Dotdash.com, formerly About.com)
  • Writer: Regularly published and edited articles related to general education, private schools, marketing, teaching, literature, and composition
  • Content Updater: Regularly edit and update articles to ensure they are well written, adhere to company style guide and contain complete information that is accurate, relevant and interesting
20132017

Director of Strategic Marketing & Communications

Cheshire Academy, Cheshire, CT
  • Developed an award-winning Strategic Marketing & Communications team modeled after an internal marketing agency that implemented successful content marketing and inbound marketing strategies ranging from blogging and social media to SEO in an effort to foster stronger relationships with current and past constituents.
  • Implemented successful and innovative development & alumni marketing program with the following results:
    • Increased online giving participation by 76% in one year
    • Increased traffic to the online giving page by 60% and to all giving-related pages by 77% in one year
    • Streamlined the online giving form to improve the user experience and reduce time spent on the page by 23%  
    • Increased total funds raised via online giving by 95% in one year
    • Increased annual fund participation by 20% in one year
    • Increased overall annual fund donations by 15% in one year
    • Led the creation of a successful #GivingTuesday marketing program, raising $60,000+ in year one, $90,000+ in year two, and over $104,000 in year three
    • Developed outreach strategies to reconnect with disengaged alumni and nurture relationships
  • Increased social media engagement significantly over three years
    • Web traffic increased with 25% of all referrals coming from social
    • YouTube: 477% increase in year one, with the continued growth of 50%+ every six months
    • Facebook: more than 200% increase in engagement
    • Twitter: 187% increase in engagement
    • LinkedIn: 239% increase in engagement
  • Implemented successful admission marketing program with the following results:
    • Increased enrollment by more than 30% in three years
    • Increased admission inquiries by 20% in the first year alone
    • Developed a successful blog with more than 125,000 visits in the first six months
    • Landing pages earned an average 11% conversion rate in the first year alone
  • Developed a marketing internship program for current students
  • Involved in successfully managing several Crisis Communications efforts, developing crisis communications plans that worked to keep the immediate community informed while managing media outreach resulting in positive outcomes for the Academy
20092013

Director of Communications

Derby Academy, Hingham, MA
  • Managed WhippleHill CMS website, produced weekly e-newsletter; launched a redesign of the website in spring 2013; streamlined communication efforts and increased readership of the weekly newsletter from a 30% open rate to 85% open rate.
  • Introduced social media marketing strategies for Facebook, Twitter, and Pinterest, doubling Facebook followers in just one year with the continued growth of 10% or more annually
  • Implemented SchoolPress blogging for teachers and administrators to improve communication with current families and better tell the story of the school.
  • Studied the ethical use of social media regarding middle/primary school students and held educational presentations for parents.  and responsible for digital photography and design work.
  • Created a new logo and graphic identity in 2009 to better represent an elementary school, maintaining a youthful yet professional aesthetic. Involved in viewbook and logo redesigns in 2012/2013.
  • Worked closely with development/alumni and admission to create targeted outreach to constituents, including annual fund outreach, friendraising endeavors, and event planning and promotion.
  • Managed all media relations, writing, editing and design work including the production of publications such as postcards, brochures, magazines, invitations, and advertisements. Implemented a biweekly column in the local town newspaper as of January 2013.
  • Served on Administrative Board, involved in AISNE reaccreditation (committee chair and member), Innovation Center planning committee member, Teacher (digital photography, yearbook, public speaking), student advisor.
20062009

Associate Director of Admission

Chatham Hall, Chatham, VA
  • Introduced new ways to increase inquiries, applications, and enrollments via direct mail print campaigns, additional publications, website enhancements, email marketing, social media, online chat sessions with admission staff, scholarship programs and an Early Decision application process.
  • Recruited students throughout the United States and Bermuda, including 10-15 weeks of travel per year for school visits and school fairs; students of color recruitment through NJ SEEDS, KIPP, and ABC
  • Responsible for event planning for Opening of School, Open Houses, Revisit, and receptions; implemented nurturing email marketing strategies to increase attendance at Open House events
  • Responsible for publication and advertisement design and layout, promotional item procurement, design and writing for electronic newsletters, design for postcards and graphics for social networking.
  • Served on financial aid, marketing, admission and retention, and VAIS reaccreditation committees 
  • Advisor to individual students, student club and sophomore class
20042006

Assistant Director of Admission & Marketing

The MacDuffie School, Springfield, MA (now located in Granby, MA)
  • Recruitment of students throughout Western Massachusetts
  • Event planning for open houses, school fairs, receptions
  • Developed key marketing materials to use in admission recruitment efforts, including design and production
  • Created and implemented an application fee waiver campaign to increase applications and referrals from current families and faculty
  • Increased the school's presence at local recruiting events
  • Enhanced campus events to better connect with applicants
  • Committee member for AISNE reaccreditation self-study
20032004

Communications & Publications Coordinator

Windward School, Los Angeles, CA
  • Developed both internal and external e-mail communications network with Windward community, designed a new monthly parent newsletter to improve school-wide communications.
  • Worked closely with development for annual fund promotion, event planning, and general constituent outreach.
  • Established a new standard for a monthly student newspaper and helped students participate in journalism workshops and LA Times internships, leading one student to receive a college scholarship from the LA Times
  • Played a primary role in WASC reaccreditation self-study
20022003

Assistant Director of Public Relations

American International College, Springfield, MA
  • Increased local media coverage via television and newspaper outlets
  • Worked closely with both development and admission offices to develop promotional materials that target goals for fundraising and enrollment
  • Streamlined print production and enhanced graphic design standards
  • Improved publications by introducing advanced graphic design software to benefit both admission and development office print outreach
  • Other responsibilities: Budget management, office organization, management of student interns

Portfolio

A selection of major projects related to general marketing and outreach endeavors in support of fundraising, relationship-building, event promotion and enrollment efforts.