Social Media and Web Communications: Launched a redesign of the website in spring 2013. Introduced social media marketing strategies for Facebook, Twitter and Pinterest. Implemented SchoolPress blogging for teachers and administrators. Studied ethical usage of social media regarding middle/primary school students. Managed WhippleHill CMS website, produced weekly e-newsletter, and responsible for digital photography and design work.
- Streamlined communication efforts and increased readership of weekly newsletter by 90%
- Implemented social media marketing efforts, doubling Facebook followers in just one year with continued growth of 10% or more annually
Marketing/Branding: Created new logo and graphic identity in 2009 to better represent an elementary school, maintaining a youthful yet professional aesthetic. Involved in viewbook and logo redesigns in 2012/2013. Worked closely with development/alumni and admission to create targeted outreach to constituents, including annual fund outreach, friendraising endeavors and, event planning and promotion.
Print and Web-Based Communications: Media relations, writing, editing and design work including the production of publications such as postcards, brochures, magazines, invitations, and advertisements. Implemented a biweekly column in the local town newspaper as of January 2013.
- Increased local media presence through the implementation of a bi-weekly column in the Hingham Journal
Other responsibilities: Serve on Administrative Board, involved in AISNE reaccreditation (committee chair and member), Innovation Center planning committee member, Teacher (digital photography, yearbook, public speaking), student advisor.