Qualifications

-Worked with people at all levels of business from executive to entry-level
-Built a marketing program from the ground up
-Managed all business operations of a multi-million dollar funded company
-Grown sales organization by the numbers, monitoring KPIs and resources
-Overseen staffing and employee engagement of high growth company
-Communicated company growth via money in and out of the company
-Planned and organized logistical and process improvement procedures

Portfolio

Personal Achievement

Skills

Skills

Networking

National & International tradeshows and event marketing; local meetups, events.

Sales Operations

Re-structured CRM (Salesforce) to report KPIs of sales team, daily/weekly/monthly executive reports.

Business Development

Worked with sales team to create drip email campaign, obtain collateral, and leads.

Leadership

Identify and fix problems as they arise- find and obtain resources as needed.

Messaging & Positioning

Created company-wide language, style guide, key differentiators, personas etc.

Branding

Managed cohesive branding throughout all materials and platforms.

Social Media Management

Company Website, Blog, Linkedin, Twitter, and Facebook.

Copy Writing

Created content for company website, blogs, sales materials, etc.

Project Management

Managed ad-hoc projects from all arms of the company as they became priority.

Advertising Technology

Specifically, viewability: how often digital ads are actually seen online as opposed to them being served and never seen.

Business Operations

Managed all operations of the company from Accounting to HR.

Marketing

Managed company-wide marketing program.

Technology

Public Relations

Event Management

Created and managed local and state-wide events.

Integrated Marketing Communication

Marketing in all forms.

Public Speaking

From Toastmasters to international case competitions I can talk the talk.

Work History

Work History
Mar 2015 - Jul 2015

Manager of Operations

AdYapper

Managed outsourced Human Resources company including all new hire activity- job description, job posting, resume review, interview screen, onboarding, training etc.

Managed outsourced Accounting including accounts receivable, accounts payable, sales commissions, employee pay, reimbursements etc.

Created monthly company-wide update meetings including wins, challenges, and new initiatives.

Sales Operations including manage Salesforce CRM, Executive reports to CEO, COO, CRO, commission calculations, collateral support, marketing requests, and sales activity monitoring

Executive support of scheduling meetings, booking travel, managing conference agendas

Office management including supply replenishment, internal logistics, administrative support

Ad-hoc projects including client support presentations, creating an internship program, identifying gaps within company procedures, putting out "fires" or emergency situations that arose.

Mar 2014 - Apr 2015

Marketing Coordinator

AdYapper

Redesigned company website on Wordpress including copy generation
Hired and worked with graphic designer to create company Style Guide, website, sales materials, and social media design

Managed ad-hoc company projects

Social media management including Facebook, Linkedin, Twitter, and company blog

Worked with PR agencies to execute press releases
Created materials for Client presentations

Collaborated with executives to develop company messaging, positioning, and branding

Jan 2014 - Mar 2014

Human Resources Representative

Northwestern Memorial Hospital

Responsible for PeopleSoft data throughput, analysis, troubleshooting and auditing
Assisted NM employees with questions regarding benefits, payroll, medical leave, and procedures and provided customer service to employees
Responsible for fax queue to record: verifying and entering employee credentials into the People Soft system (licensure, education, etc)
Updated detailed information regarding employee queries in the CRM case system

Mar 2013 - May 2013

Receptionist

Newman Parish

·Represented the company as the first point of contact

·Created brochures, certificates, welcome letters, and

·Assisted with events

Jan 2013 - May 2013

Community Assistant

New Mexico State University Housing

·Managed over 200 students in student housing “Greek Complex”

·Ensured safety of residents by doing “rounds” to actively monitor and enforce policies

·Provided leadership and guidance to members of community; main point of contact & lived on site·Generated excitement and motivated students to be more involved with University activities

Oct 2011 - May 2012

Development Director Assistant

Mothers Against Drunk Driving New Mexico

 Summer 2012, Summer 2011

·  Envisioned and formulated an innovative, annual event “Honoring Heroes”

·  Raised over $25,000 with a budget of less than $2,000

·    Logistics event space, vendors, speakers, material, volunteers, sponsors, attendees

·Wrote press releases, committee agendas, thank you letters to donors, sponsorship agreement forms

·Created website, slogan, invitations, request donation letters,

Oct 2011 - May 2012

Assistant Advertising Manager

New Mexico State University “The Round Up” Newspaper

·Obtained initial client base and followed though to foster to relationships

·Orchestrated relationship with local organizations: Hispano and Las Cruces Chamber of Commerce

·Coordinated with local business owners to help them market their business to students

Aug 2011 - Nov 2011

Sports Marketing Internship

New Mexico State University Sports Marketing Department

·Promoted sporting events through on-campus advertising such as chalk, signage, and word of mouth

·     Coordinated on-site, pre-game and half time promotions including “The Kids Zone”

Education

Education