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Work experience

Nov 2009Present

Digital Director

Chill Media Inc.
  • Project management and strategic planning for the re-launch of ChillOnline.ca (Chill Magazine, The Beer Store) and GolfCanada.ca (Golf Canada, Royal Canadian Golf Association)
  • Define the value proposition, strategic mandate/editorial vision, and specific technical requirements for each website
  • Co-ordinate deployment with IT/developers and design agency
  • Liaise with internal and external stake holders (including The Beer Store, RCGA, Globe & Mail, and Ticket Master Canada)
  • Responsible for budget overview, maintenance, and reporting
Nov 2009Present

Associate Editor

Golf Canada Magazine
  • Commission and create original content for Golf Canada magazine
  • Work with internal editors, graphic designers, 3rd party content partners and freelance writers
  • Create and maintain editorial calendar, publishing schedule, and editorial budget
Jan 2007Nov 2009

Project Manager

Annex Publishing & Printing Inc.

Responsible for the redesign and redevelopment of 20 online trade publications

  • Drive continuous enhancements to the functionality, systems and processes of the web experience
  • Lead staff training for editorial & advertising sales teams
  • Ensure that the websites' look & feel, usability, information architecture, and content meet established standards and web best practices
  • Co-ordinate deployment with IT/developers, co-ordinate designs with agency; develop and execute online marketing programs/plans
  • Liaise with internal circulation, production, editorial and advertising sales departments to improve Annex’s overall web presence, increase online revenue, and maintain efficiency of internal operations
Jun 2005Jan 2007

Associate Editor

Annex Publishing & Printing Inc.

Associate Editor of two national food service publications: Canadian Pizza Magazine and Canadian Vending & Office Coffee Service Magazine 

  • Maintain the editorial quality and integrity of two Canadian trade publications
  • Gather and edit news articles for both print and online publications
  • Write feature articles and editorials
  • Remain highly visible in each marketplace – represent  publications at tradeshows and industry events
  • Coordinate the flow between editorial, sales and production teams
Apr 2005May 2005

Copy Editor

Annex Publishing & Printing, Inc.
  • Responsible for grammar, spelling and fact-checking editorial content of over 20 trade magazines
  • Ensured each publication followed CP style and upheld the company’s specific editorial standards
  • Updated editorial content on 22 publication websites
Jan 2005May 2005

Proofreader

Annex Publishing & Printing Inc.
  • Responsible for spelling and fact-checking editorial content of over 20 trade magazines
  • Ensured each advertisement followed company standards in terms of style and quality
  • Liaised with advertising sales managers and their clients

Education

20002004

Honours BA

University of Waterloo

An innovative degree that offered practical insight into rhetoric, professional writing and information design, and digital media. Courses included:

  • literature
  • linguistics
  • rhetoric and writing
  • second-language
  • computer science
  • usability testing
  • document design
  • technical writing
20002004

BA - Minor

University of Waterloo

The areas of research and teaching interest covered included deviance and criminology, family, gender, social stratification and politics, knowledge and religion, health, work and recreation, social psychology/symbolic interactionism, research analysis, and survey methodology.

Writing Samples

Website Design

Logo Design

Project Management

Education

Public Speaking

Previous work experience

Kananaskis Golf & Country Club

Kananaskis, AB

Maintenance crew

April 2005 - October 2005

Second Sandbar

Turkey Point, ON

Waitress

January 2000 - April 2005

Committees, Volunteer Work, Public Speaking

Speaker Joomla Open Source CMS,  Southwestern Ontario User Group

Judge Canadian Business Press, Kenneth R. Wilson Awards

JudgeWorld Pizza Championships, Pizza Today Magazine.

Chairperson Annex “GoGreen” Committee

Member Annex Golf, Social, Charity Committees

Speaker H-N Girl Guides, Guest Speaker & Facilitator

Testimonials

MICHELLE ALVEY Advertising Sales Manager “Stacy is a driver. If you give her a project, you know without a doubt, that she will set a course and turn it into action, on time, on target and on budget. Be it the big, innovative, high-visibility projects, or little daily stuff behind the scenes, she pulls her weight and then some.”

JOHN MATESCA

CEO, Picasso Fish

Stacy had a great vision for what her website users needed and proceeded with great determination to made it happen. She has a knack for building consensus and leading projects. She always wears a smile and is a pleasure to work with.”

MICHAEL MCINALLY

Senior Software Developer

Stacy's prowess at conveying and managing client needs with us was excellent. I very much regret that she is no longer at Annex Publishing, as she was amazing to work with.”

MICHELLE BRISEBOIS

Freelance Columnist

Stacy is an innovative editor who beautifully balances the creative and business aspects of the publishing world. She was organized and strategic - a pleasure to write for.”

Summary

Online marketing specialist, project manager, and professional writer working in both traditional and new media environments.  Applies theories of web design, usability, web marketing, and other new media concepts to establish competitive and profitable online brands. Demonstrated proficiency in developing and implementing web work flow procedures, staff training, and improving efficiency of internal operations.
  • Knowledge and proficiencies in web/interactive development including HTML, XHTML, CSS, Wordpress and Joomla CMS, and other proprietary CMS systems
  • Proficient in all Adobe Suite programs including Illustrator, InDesign, and Photoshop
  • Search Engine Optimization & Marketing (SEO, SEM) and Social Media Marketing (SMM) skills
  • Flexible and adaptable writing style
  • Experience writing web content, feature articles, editorial and opinion pieces
  • Ability to manage project costs, schedules, and scope with diligent tracking, communication, and leadership
  • Enthusiastic team player with strong leadership skills