Staci Jordan


Coporate Marketing Manager with a diverse background and exposure to many facets of product management, sales, SEO/SEM marketing and training. Working understanding of all facets of Web developments, including strategies, design and implementation. Eight years of experience in executing national branding and product management. Extensive client interaction. Strives to achieve great results by way of expertise, excellent communication and professionalism.

Core Competencies:

Direct Marketing • CRM • Eblast/Web Marketing • Social Network Marketing • Online Marketing • SEM • SEO • Product Development Management • Key Account Management • Brand Development • Advertising & Promotional Strategies • Project Lifecycle Management •  Website Design & Implementation • National Account Management  • Client Presentation

Work History

Work History

AT&T: Supervisor/Sales Trainer

  • Managed and trained 20 to 30 sales agents to meet project requirements
  • Trained sales agents in conceptual marketing initiatives
  • Motivated seals agents to perform to their peak potential
  • Handled payroll and related administrative duties
  • Used excellent judgment and discretion to handle confidential information 
Feb 2006 - Present

Manager - IT/Web Marketing
  • Managed a team of web professionals as the corporate web/marketing team for 83 markets in 27 states
  • Redesigned and implemented CRM custom-built application that offered eblasting capabilities
  • Directed the redesign of corporate websites to enhance SEO and branding.
  • Managed corporate SEO web accounts and campaigns with Google and Yahoo
  • Utilized time management skills and correct use of resources to gather requirements and implement projects
  • Interacted with clients to gather and clarify business requirements
  • Coordinated with technical and creative departments to ensure timely and quality delivery of interactive projects
  • Created, executed and maintain project plans to identify key milestones, project dependencies, and project resources
  • Developed relationships to build efficient national accounts across nation
2003 - 2005

Project Manager

  • Worked with project team to create the initial corporate-wide Access database used as CRM andreporting tool
  • Produced testing scenarios, assisted in creating test plans and perform testing based test plan
  • Maintained data integrity of database and reporting statistics
  • Created new tracking process for change orders, construction directives and change requests
  • Implemented customized reports to track current data on all projects during the construction phase
  • Maintained quarterly project updates for domestic and international clients
  • Served as liaison with other GC account management team members working on the business
  • Ensured project management, production, and account management work to meet the client need for on-time delivery
1999 - 2003

Project Manager:Application Specialist
  • Managed end-to-endinternal applications for all users – SalesLogix, Clarify, ADP, Equity Edge, Solomon

  • Maintained and customized third-party application to meet the business needs
  • Acted solely as internal applications support and trainer for entire company

  • Responsible for internal software and server upgrades on all platforms

  • Assisted the sales and marketing group to develop internal processes to facilitate sales cycle, tracking leads, reporting and client management

  • Worked heavily with marketing department on e-commerce initiatives and web campaigns tion
  • Accountable for updating company website and analyze web statistics
  • Created automated tracking process to market potential leads, campaign, analysis, budget and collateral
  • Ensured production schedules are met and jobs delivered on time

1997 - 1999

Marketing/Sales Anaylst

VHA, Inc.

  • Designed and implemented Access database for sales and marketing team.
  • Created customized reports like sales pipeline, forecast and customer analysis
  • Worked with team to launch campaigns that effectively generated leads and opportunities
  • Managed third-party vendors for creative and media development
  • Developed and maintained marketing database of photo images and logos
  • Handled all logistics and setup for major events, meetings and conferences
  • Qualified incoming sales inquires and worked with outside sales to generate strong pipeline
  • Reviewed and analyzed leads from company website, 800 numbers, web campaigns and direct mail pieces




Northwood University




MS Excel, MS Word, MS PowerPoint, MS Access, MS Project, Visio, MS SQL, Clarify, Solomon, ADP, Equity Edge, SalesLogix, Siebel, ACT, Cognos, Visio and MS Visual Source Safe, Snag IT, Share Point, JD Edwards, Mercury