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PERSONAL SNAPSHOT

Senior marketing executive with experience in Fortune 100 business environments as well as small and mid-sized entrepreneurial organizations. Proven track record in diverse categories: healthcare delivery & financing, retail, financial services, dot com, mobile phones and consumer packaged goods.

Favorite Things:

Innovation, challenge, brainstorming, laughing so hard I cry, warm weather, a great book, carbs, being comfortable in silence with someone else, new ideas, learning new software, authenticity, kayaking, loyalty, the smell of citrus, making jewelry, integrity, honest conversations, a nice smile, good manners, quick thinking, team players, swimming, dogs and dry humor.

SPECIALTIES

Managing People

  • Optimizing internal and external resources and skill sets
  • Cultivating a fun collegial atmosphere
  • Developing talent and building strong teams
  • Selecting and managing agency partners
  • Creating reward and recognition programs and events

 

Getting Results

  • Using research to identify opportunities and measure results
  • Streamlining processes to create time and cost efficiencies
  • Developing and implementing strategic plans with quantifiable milestones
  • Delivering topline growth and bottom line profitability
  • Propelling organizations to national prominence

 

Imagining the new

  • Out-thinking vs. out-spending the competition
  • Adapting technology to accomplish objectives
  • Sharpening the brand story to create a distinctive message in a cluttered category
  • Launching new channels and new products
  • Utilizing curiosity, tenacity and creativity to build effective business solutions

 

Reaching out

  • Establishing and nurturing long-term relationships with peers, mentors, vendors, clients, direct reports and people who have made a difference along the way
  • Enhancing community relations
  • Giving back

Work experience

2011Present

VP Marketing & Customer Engagement

Presbyterian Healthcare Services

Presbyterian is a $3 billion not-for-profit integrated healthcare system with 8 hospitals, a medical group and a health plan serving commercial, Medicare and Medicaid members. Established in 1908 and headquartered in Albuquerque, NM.

Responsible for brand strategy, advertising, research, sales support, materials and digital for all lines of business. Accountable for developing plans to address growth opportunities while maintaining the mission of the organization to improve the health of its patients, members and communities. Presbyterian consistently enjoys the top position as the most trustworthy organization in New Mexico and the most preferred healthcare system and health plan.

20092010

VP Marketing

High Country Gardens

A multi-million dollar online, mail order and brick and mortar purveyor of waterwise plants with a nationwide customer base. Established in 1984 and headquartered in Santa Fe, NM.

Responsible for brand positioning, events, sponsorships, merchandising, materials and online presence.

  • Created multi-channel visual identity and creative guidelines.
  • Grew pay-per-click revenue 2x year-over year with strict ROI requirements.
  • Increased website traffic 12% year-over-year and accelerated transaction volume to compensate for lower average order value, thus stabilizing revenues.
20042009

SVP Marketing, Managing Director

Thornburg Mortgage

NYSE traded, national residential mortgage lender focused on the prime, jumbo segment of the mortgage market. $5.2B in volume, # 737 on Fortune 1000 (2007).

Responsible for brand strategy, advertising, research, customer relationship management and digital to achieve origination volume across multiple channels.

  • Direct origination volume grew from $2.0B in 2004 to $5.2B in 2007.
  • Launched wholesale lending with 18 account managers and 600+ broker partners.
  • Evolved website as a key element in both retention and marketing ROI.
  • Created a scalable support portal serving direct and indirect sales channels.
20002004

EVP, Chief Marketing Officer

HomeBanc Mortgage

NYSE traded residential mortgage originator in the Southeast. $5.9B in volume (2004).

 Responsible for branding, communications, digital, sales support, strategic alliances, research, public relations, community benefit and employee engagement. 

  • Launched $319M IPO – HMB listed on NYSE July, 2004.
  • Marketed retail alliance channel that generated $2.2B in loan volume.
  • Created materials earning #39 and #20 placements on FORTUNE® Magazine’s 2004 and 2005 list of 100 Best Companies to Work For.
  • Formed The HomeBanc Foundation 501(C)(3) to manage community benefit investments.
19931997

Founding Partner

Swan Media

One of the Southeast’s leading internet professional services firms. Acquired by iXL in 1997.

19862000

Executive Director - Marketing

BellSouth Corporation

NYSE traded Fortune 100 communication company. Continuous career advancement within wireless communication divisions of BellSouth.

 EXECUTIVE DIRECTOR Marketing                                                                              1998 - 2000

 Responsible for revenue growth in 350 retail locations and 400 kiosk venues.  Managed a $125M budget, 55 headquarters personnel and 200 regional marketing staff. 

 DIRECTOR Marketing Information & Programs                                                      1996 - 1998

 Trend analysis, market segmentation, forecasting and predictive modeling in support of two operating companies across 27 markets.

 DIRECTOR Marketing & Sales Analysis                                                                       1993 - 1996

Design, implementation and analysis of sales compensation for 1,400 employees in 25

GENERAL MANAGER New Business Development                                                1992 - 1993

 National account sales support to increase revenues and reduce expenses. 

 SENIOR MARKETING MANAGER Wireless Trials                                                   1991 - 1992

  Design and deployment of wireless field trials. 

 SENIOR MANAGER International Market Planning                                               1989 - 1991

Research and price-demand forecasting for markets in Australia, U.K., Venezuela, Chile, Mexico, Denmark, Brazil and New Zealand.

ASSISTANT MANAGER Market Planning                                                                    1986 - 1989

Competitive analysis on infrastructure, advertising and pricing.

19851986

Product Manager

Scripto-Tokai
19841985

Associate Buyer

Federated Department Stores - Richway Division

Education