Talented, creative, results-producing marketing professional with an established record of accomplishment in planning and leading successful integrated marketing campaigns in the non-profit and corporate space. Demonstrated success driving growth in target markets through impeccable partnership management, consumer activation, product placement, project management and trend analysis. Expertise in creating multi-media advertising programs and navigating the execution of innovative branding campaigns from conception to metrics measurement. Substantial leadership, training and management skills. Adept at clear communication with internal stakeholders, vendors and corporate partners to synchronize overall business efforts.

Work History

Work History

Senior Specialist, Annual Meetings

2011 - Present
American College of Rheumatology; Atlanta, GA

Responsible for management of scientific and marketing content for the world-renowned ACR/ARHP Annual Meeting that draws over 16,000 attendees each year. Organize and manage partnerships with event management, software and marketing vendors. Create and produce annual meeting publications, marketing collateral and website content. Train and supervise on-site event staff.

Selected Contributions:

  • Planned and executed domestic and international annual meeting marketing campaigns contributing to annual increases in attendance and abstract submissions
  • Improved the efficiency of the project management systems of an intricate scientific abstract selection process that includes over 4,000 abstract submissions, 90 category Co-chairs and 300 peer reviewers

Marketing Specialist, Water Division

2010 - 2011
Arch Chemicals; Atlanta, GA

Managed trade show booth exhibits, product marketing, marketing research and client relationships for a retail water products division.

Selected Contributions:

  • Worked with exhibition partner to plan and execute trade show events
  • Managed account relationships and advertising agency partnerships
  • Produced marketing and product education collateral for retail and trade show programs


2006 - 2010
Tradewinds Team; Atlanta, GA

Co-founded a relocation company specializing in the professional sports industry. Created the Tradewinds business model and brand marketing strategy.  Developed, executed and managed a comprehensive marketing program encompassing integrated multi-media marketing initiatives designed to establish brand recognition, create brand affinity and increase service contracts.

Selected Contributions:

  • Established product assortment, client services offerings, pricing strategy and marketing programs
  • Increased client base 50% within one quarter 

National Accounts Marketing Manager

2000 - 2006
Reebok International; Atlanta, GA

Coordinated overall marketing efforts with corporate partners and vendors in accordance with the business initiatives of all stakeholders. Formulated and efficiently managed marketing budgets. Established national and regional branded presence at retail locations and grassroots events including: Atlanta Falcons game day events, New York City Marathon and Runner’s World races, NBA All-Star events, etc.)

Selected Contributions:

  • Acclaimed as a creative and talented marketing manager with a passion for crafting innovative strategies that increased brand awareness, sales revenue and corporate partnership affiliations
  • Worked closely with the corporate partners and internal creative services to plan and execute advertising campaigns that resulted in multi-category sales revenue quarterly increases



Masters of Science

University of Tennessee at Knoxville

Bachelor of Arts

University of Tennessee at Knoxville


Brand Strategy, Consumer and Client Activation, Exhibition and Grassroots Event Planning/Execution, Public and Community Relations, Corporate Partnership Management, Internal and External Corporate Communication 

Television, Radio, Print, Out of Home, Digital, Social Media Content Management 

Microsoft Office Suite (i.e., PowerPoint, Excel, Word, Publisher, One Note), Microsoft CRM, Microsoft Project 2010, Adobe Creative Suite, Exact Target, WordPress, Google Analytics, JIRA, Confluence

Project Management
Microsoft Project (Waterfall Project Management), Agile, JIRA, Production Timeline Design and Execution

Sales Force, Event Staff and Association Volunteer Trainer, Consumer Educator

Budget Management, Variance Reporting, Expense Tracking

Affiliations & Awards

  • Member, American Society of Association Executives, 2012-present
  • Member, Women in Sports and Events (WISE), 2007-2009 
  • Charter Member, National Association of Black Sports Executives, 2007-2010
    • Membership Committee Chair, 2007-2009
    • Membership Committee Advisor, 2009-2010
  • Rollingout Magazine’s Top 25 Most Influential Women in Atlanta Award, 2006