Work History

Work History
Jan 2015 - Present

Account Executive

iHeartMedia Inc.

Currently employed with the largest radio broadcasting companies in the country; Raleigh/Durham market.

Energetic and motivated media sales professional. Focused on creating and executing successful marketing campaigns for each unique client based on their individual needs. Three years of marketing/advertising experience with intricate accounts including: direct, hyper-transactional and agency (local and out of market)

Current clients include: Omega Sports, Geico, New Horizions, The Goddard School, REX Healthcare, Subway, Charter Communications, French's Food Company, Cheerwine, Hellman's Mayonnaise and Breyers Ice Cream. 

Created 10 local/direct accounts generating $60,000 in new business revenue. 

Recently completed Salesforce training.

Specialties: Communication, Marketing Strategy, Business Development,  Account Management, Creative Problem Solving, Relationship Building, Organization, Time Management and Negotiating. Affluent in the latest developments and trends in the advertising industry.

Jun 2013 - Dec 2015

Account Executive

Entercom Communications

Promoted from SMB (small-medium business) position to established account executive. Responsible for managing the largest local billing agency for our cluster, in addition to dozens of other currently billing clients. Accounts include: automotive dealer (Priority Automotive), children's hospital (CHKD), development group (Ellis Gibson) and local news station (WTKR).

My focus was to provide results-driven and integrated marketing strategies for new and returning businesses. I worked closely with my clients, promotions team, program directors and digital team to provide creative marketing solutions to fulfill the needs of each unique advertiser. My goal was to help design campaigns by incorporating traditional broadcast media with digital, social and mobile advertising platforms that deliver highly measurable results.

Entercom sent myself and two senior account executives (out of 16 AE's in our market) to New Orleans last month to celebrate our success with other top performing AE's. We were chosen based on a point system that has been tallied from January 2014 - September 2014. Points are earned from the following: meeting budget, revenue growth over prior year, new business accounts and digital revenue streams. 

Annual billing: $600,000 (2014)

Jan 2012 - Jun 2013

SMB (Small-Medium Business)

Entercom Communications

Entry-level position. Focused on developing new small to medium business accounts using non- traditional marketing campaigns within client budget.

Created 20+ new business accounts between June 2012 - June 2013, 15 are still currently billing and have increased spending over PY. Also managed 7 annual accounts. Total annual billing: $180,000 (2012) $325,000 (2013)

Apr 2003 - Feb 2012

Server/Certified Trainer/Special Events Team

Outback Steakhouse

Experience in the food and beverage industry. Physically and mentally demanding job in a fast-paced work environment. Strengthened the following skills:

  • time management
  • team work
  • communication
  • attention to detail
  • stamina
  • empathy

Recognized as a leader among coworkers. Earned training certification for server, host and take-away positions. Successfully helped execute special events including: NAS Oceana Golf Tournament, Virginia Beach Billfish Tournament, Cole Spencer Hilfiger Golf Tournament/Fundraiser, Virginia Tech Basketball and Football Banquets, JFS Helping Hearts Fundraiser.

Education

Education
Aug 2004 - May 2011

Bachelor of Science

Radford University

Majored in Media Studies. Concentration in Broadcast Journalism. From the School of Communications at Radford University.  

Took 2 years off between 2009 - 2011.

Interned with a news station (WSLS) in 2008 as a shadow reporter.

President of the American Red Cross Club 2006-2007.

Aug 2000 - May 2004

Advanced Diploma

Christiansburg High School

Completed 3 dual-enrollment courses for college credit.

Class Secretary.

Co-editor, Yearbook Staff.

Skills

Skills

Account Management

Experience in working with direct, hyper transactional and agency accounts - local and out of market. Quick to problem solve, troubleshoot and enhance their advertising experience. 

Relationship Building

Going above and beyond for all clients before, during and after the sales-cycle while developing a personal relationship. They trust that I have their best interest at hand because I do. 

Multi-tasking

Handling numerous accounts simultaneously during different steps in their individual sales-cycles. 

CRM Tools

Experience with Wide Orbit, Radio Fusion and Salesforce; Salesforce being the preferred CRM tool by far. 

Forecasting 

Accurately able to predict my monthly/quarterly revenue by logging a daily report on my pipeline, percent to close, expected close date, monthly budget and gap to goal. 

New Business Development

Closing new business accounts by explaining the power of radio through case studies and selling the client on a creative idea that will deliver a ROI.

Advertising Sales

Understanding consumer psychology (of client and customer) and able to productively discuss the benefits of radio/advertising.

Integrated Marketing

Incorporating traditional broadcast media with digital, social and mobile advertising solutions that produce measureable results.

Social Media Marketing

Clearly and effectively demonstrating to clients the importance of using social media marketing as a way to reach their target audience.

Radio Broadcasting

Radio has never been more exciting, with 92% of Americans listening everyday. With the ability to reach consumers faster than ever before (mobile) it's important that advertisers understand how to use radio to deliver results.

Marketing Strategy

The skill to effectively create campaigns specific to each unique clients needs while staying within preferred budget and time frame.

Digital Marketing

Digital is growing at a rapid pace. Radio is the only real-time advertising medium. It's my job to show advertisers how to use both in conjunction with each other to create a successful marketing campaign.

Personal Strengths

  • Highly motivated.
  • Excellent communication skills.
  • Ability to build relationships.
  • Negotiating and influencing skills.
  • Organized.
  • Proficient in new and upcoming developments/trends in the media industry.
  • Competitive attitude.
  • Energetic and positive.
  • Attention to detail.
  • Stamina.