Shiva Kumar

  • New Delhi Delhi
Shiva Kumar


  • Skilled marketer who has created and executed high-impact, multimedia marketing campaigns that consistently generated new revenue streams and achieved improved performance in targeted market segments.
  • Well networked, a skilled negotiator and an excellent Marketing manager for company.
  • Responsible for developing and maintaining marketing strategies to meet organizational objectives.


I enjoy travelling, going to cinema, and listening to pop & Indi-pop music. I love interacting with people from all walks of life. I am geek & proficient with search engines.

Work History

Work History
Sep 2011 - Present

Marketing Manager

Mosaica Education,Inc.

  • Developed annual marketing plan in conjunction with finance department, with detailed activities to follow during the fiscal year, which focused on meeting organizational goals. Managed delivery of all marketing activities within agreed budget.
  • Managed all aspects of print production, receipt and distribution.
  • Ensured frequent, timely and positive media coverage for Mosaica American Schools in India and its programs across all available media.
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute & analyze potential partnerships for Mercury Online product lines.
Apr 2011 - Sep 2011


White October Technologies Pvt.Ltd

  • Driven corporate brand and consumer brand activities in North India. Created Brand strategy and launched strategy development, coordinated and executed (including media planning).
  • Driven strategic changes in brand position as it evolved. Maintained brand integrity and compliance across Audio Visual product lines, marketing materials and all other internal and external communication as it pertains to our Audio Visual Solutions & our principal brands.
  • Contributed to new client development & also catering to existing cliental, reviving the partner relationship by incorporating new partner programs hence generating new business net worth 30 lakh INR & entering into fresh projects worth 75 lakh INR.
  • Collaborated with a wide variety of functional areas such as sales, editorial, B2B marketing, design, products teams, PR, research and operations to execute specific marketing plans to create brand value to existing product lines.
  • Lead brand and corporate marketing presentations for key sales campaigns, marketed corporate presentations as per requirement. Monitoring competitive activities and strategic response to market movements.
Mar 2008 - Apr 2011


Beta Aviation Pvt.Ltd

  • Setting out two-year business plans for on-going businesses which include current strategy review, drawing a feasibility report, detailed marketing plan, sales forecast, breakeven analysis, financial analysis etc. Headed team of four market research executives
  • Managed & headed the marketing research projects for Beta lubol, Air ferry under which new lubricant product & air taxi services were launched.
  • Negotiated and purchased space in national publications
  • Negotiated with media outlets to secure agreements for material translations into other media
  • Oversaw production of logo promotion projects from start to finish
  • Negotiated, purchased, and scheduled newspaper, radio, and outdoor advertising
  • Trained and supervised employees on monthly bulk mail campaigns
  • Negotiated media contracts for print, radio, television, and billboard ads
  • Produced tactical strategies in consumer and trade advertising, collateral, marketing communications, multimedia, and point of purchase materials
  • Wrote feature stories and assisted with programs, press releases, and public relations
  • Traveled extensively as a corporate ambassador, generating high visibility for the company while exhibiting persuasive marketing abilities to the media, public, and customers
Apr 2007 - Feb 2008


Infovision Technologies
  • Provided final resolution to customer’s case escalated by 1st line support & providing feedback to 2nd line support in UK.
  • Troubleshooting the internet, router & other telephony.
  • Handling the reports generated by telecom operators & reporting back the flaws.


Jun 2008 - Jun 2010


Times Business School



Internet Research,Coaching team,Networking

. Controlling function . Feasibility studies . Planning

Presentations,Corporate communication

. Negotiating,Data collection,analysis & Interpretation

. Project management,Resource co-ordination,Supervision

, Business start-up, Purchasing / negotiating

Strategic Planning,Research methodology