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Work experience

Aug 2005Present

Marketing Specialist IV

Network for a Healthy California (Network), California Department of Public Health, Public Health Institute
  • Liaison with internal IT department and external Web contract vendors on Web site content updates, upgrades, and improvements.
  • Oversight of the Networks complex online material ordering system which includes system upgrades and creative solutions to provide ordering services to 160 projects across the state.    
  • Key member of the Network’s social media team which provides valuable input in strategy and content development for social media campaigns. 
  • Provide technical assistance and branded guidance to funded partners on material development, design and layout, and Web site design and functionality. 
  • Simultaneous management of over 25 annual Network collateral materials with a current budget of $430,000. Materials include brochures, cookbooks, issue briefs, case studies, fact sheets, photo shoots, training manuals, and Web sites. Manage and coordinate content development, copy revisions, copy editing, schedule and production, and routing for senior management and state level approvals.
  • Identify funded project needs, expectations, and attitudes related to content/materials provided by the Network and develop new strategies to ensure needs are met. 
  • Provide direction and guidance to in-house graphic designer and train and manage administrative staff responsible for materials ordering. 
Jan 2005Aug 2005

Professional Development Coordinator

California Association of School Business Officials

  • Management of three registration staff members. Organized and directed weekly Professional Development planning meetings to address staff assignments, workshop schedules, inventory levels, and registration problems.
  • Created over 15 workshop marketing brochures including: content revision and editing, layout and formatting, image selections.     
  • Start to finish planning of CASBO Professional Development workshops.  Simultaneous coordination with multiple hotels throughout California to plan ½;, 1, and 1½; day workshops with full food and beverage, registration, and audio visual requirements. 
Jan 2004Jan 2005

Direct Marketing Coordinator

PeopleSoft Inc.

  • Provided support for all elements of PeopleSoft’s direct mail campaigns, events, sponsorships, and tradeshows within the corporate Direct Marketing group. 
  • Management of the PeopleStore merchandise program, Web site, and sales events. Web site maintenance and creation of monthly promotions for web sales events.
  • Management of multiple schedules for corporate event meetings and appointments.
20012004

Student Assistant

California State Water Resources Control Board

Demonstrated competence in business administration functions and customer service and trained

new employees on database systems, fielded inquiries, and answered multiple phone lines.

Contributed to database development and expertise in database research and entry.

Education

Network Cookbooks

References

Allyson Thomas Conwell

“Sarah is a dedicated, dependable, detail-oriented and conscientious hard worker. Ever eager to learn and be involved, she is prompt, professional and superb at following up with projects and deadlines. She is a great asset to any team!” 

Gina Rossi

“I hired Sarah to create a logo, and design marketing materials for my Feng Shui Services. I had very specific guidelines to assure that everything remained within proper Feng Shui protocol, and I was having problems with a designer before in adhering to the direction. I then turned to Sarah who was not only able to deliver superior results, but was very creative in designing a logo that was everything I envisioned and more. She is professional, imaginative, responsive, and fun! I will definitely work with her moving forward. She is well distinguished and delivers nothing but excellent service.” August 31, 2010

Phil Tretheway

“Sarah is an amazing project manager. Her attention to details and the ability to get things done is immensely valuable. Combined with a keen sense of design she has been a great ally to keep moving projects forward and focused. She also has a great grasp of the bigger picture, balancing the look of their brand though a large variety of projects and internal clients.” 

Sarah-Fina Designs

www.sarah-fina.com

Logo and Brand Development

Skills

Blogging Platforms
Blogger Tumblr WordPress
Social Media Platforms
Facebook Twitter Hootsuite LinkedIn YouTube
Microsoft Windows Operating Systems
Mac Operating Systems
Adobe Creative Suites CS4 & CS3

Interest

Graphic Design

Photography

Blogging

Interior Decorating

Painting

Gardening

Bike Riding

Walking

Snowboarding

Music

Nutrition

Cooking

Local Food

Exercising

Reading

Recycling

Web sites

Summary

Results-oriented, marketing and communications professional with over eight years experience in providing strong creative, organizational, and project management solutions. Ability to multi-task and meet deadlines in critical situations with extensive experience in publications, Web site content development, effective brand implementation, health literacy, and social media strategy development.

Recent Achievements 

  • Co-creator of the Network’s Communication Resource Library. Responsible for communicating all brand, logo, font, image, content, and design related assistance to local funded partners.  www.cachampionsforchange.net/Library.
  • Developed an internal project management/tracking system which has greatly increased the efficiency of the communications and media, publications and web department. 
  • Co-presented and developed over 20 Network Branding Guidelines and Design Principals workshops for employees throughout the state of California.
  • Lead the development of a draft social media proposal to initiate the Network’s social media program/campaign.
  • Developed a Health Literacy training which provides tools and information essential for producing high-quality materials that meet the needs of the Network’s low-income, low-literacy target audience.