Senior Marketing Manager
Reporting to the CEO, position requires development and implementation of national marketing strategies to meet business goals for the fastest-growing franchise in the country.Responsible for national direct response TV advertising, collateral material development and fulfillment, direct mail and e-mail campaigns, lead generation and overall strategic marketing.Manage the activities of the advertising agency, graphic designers, direct marketing vendors and am acting marketing liaison for franchises.
- Initiated a $4.5M national direct response TV advertising co-op program.
- Manage the design of all collateral material and advertments.
- Developed an e-store with variable printing capabilities to house marketing materials for franchise use.
- Successfully managed direct mail and email campaigns to increased revenue 25% while decreasing expenditures by 15%.
- Negotiated national vendor contracts saving $350K annually.
- Manage a $5M+ marketing budget.
- Developed a messaging platform that utilizes consumer research to reposition brand in industry verticals.
- Launched key national accounts including RE/MAX, Keller Williams, and ServiceMaster.