Stephen Roberts

Summary

Results-oriented and highly motivated professional experienced in growing sales and market share through creative development, strategic marketing, and sales initiatives.

My strengths and experience include:

  • Consumer Marketing
  • Brand Development
  • Strategic Planning
  • Creative Design
  • Project Management
  • Vendor Relations
  • Media Placement
  • Budgeting

Work History

Work History
Jun 2007 - Present

Senior Marketing Manager

1-800-PACK-RAT, LLC

Reporting to the CEO, position requires development and implementation of national marketing strategies to meet business goals for the fastest-growing franchise in the country.Responsible for national direct response TV advertising, collateral material development and fulfillment, direct mail and e-mail campaigns, lead generation and overall strategic marketing.Manage the activities of the advertising agency, graphic designers, direct marketing vendors and am acting marketing liaison for franchises.

  • Initiated a $4.5M national direct response TV advertising co-op program.
  • Manage the design of all collateral material and advertments.
  • Developed an e-store with variable printing capabilities to house marketing materials for franchise use.
  • Successfully managed direct mail and email campaigns to increased revenue 25% while decreasing expenditures by 15%.
  • Negotiated national vendor contracts saving $350K annually.
  • Manage a $5M+ marketing budget.
  • Developed a messaging platform that utilizes consumer research to reposition brand in industry verticals.
  • Launched key national accounts including RE/MAX, Keller Williams, and ServiceMaster.
Aug 2003 - Jun 2007

Marketing Director

SugarOak Holdings

Reporting to the President, position required development of strategic marketing initiatives for retail tenants at multiple shopping centers.Responsible for developing regional marketing campaigns utilizing television, radio, direct mail, e-mail, print, collateral material, billboards, and web advertising.Managed the activities of the marketing & production departments, advertising agency, and freelance designers.

  • Generated an annual increase of $3.1M in retail tenant revenue while reducing expenditures 30%.
  • Initiated a marketing recovery program that generated $120K annually.
  • Prepared and managed multiple property marketing budgets totaling $1.5M.
  • Developed local promotional campaigns with key clients including: Nike, Dress Barn, KB Toys, Vanity Fair, WestPoint Stevens, and Hanes.

Education

Education
May 1994 - Dec 1999

Graphic Design

West Virginia University
  • Dean’s List
  • National Honor Student
  • Advanced Placement