About Me

A techno-commercial specialist working in Technology Infrastructure area having about 5 years of experience in architecting technology solutions for Clients business needs across the country and abroad with experience and expertise in managing complex projects being accountable for project management, competency building, delivery schedules and cost containment.

As a Business Development, Pre-sales and Customer facing professional, am responsible for major large contracts wherein sole responsibility is to win over client confidence through Business acumen as well as technology expertise

Instrumental in identifying potential markets for growth of organisation and also has been responsible for setup and operation of IT Infrastructure Consulting practice.

Some of the key roles essayed are in the areas of IT infrastructure Consulting, Business Consulting, Business Development, Service Delivery, Project Management, Customer-Relationship Management, Account Management and Contracts management.

Hold a Master in Business Administration specializing in IT Systems have wide experience in the areas of Project Business Cycle, Strategic Consulting, Business Technology Mapping to name a few.

Have experience in building organisation from base-up, handling sales, business development, pre-sales & IT consulting.

Work History

Work History
Mar 2006 - Present

Practice Lead-TIS

Athena Info Consulting P Ltd

Athena Info Consulting (Athena) is a pure play IT Infrastructure Management Services (IMS) firm. Started in 2005 with its business headquarters at Chennai, Athena strives to support Small & Medium Businesses in managing their IT systems effectively and provide a direction to client’s Technology Evolution to accommodate the business growth.

As an organisation Athena focuses on the following major areas of business viz.

  • IT Infrastructure Management services through Onsite/Remote Engagement Model
  • Technology Consulting
  • Greenfield Technology Development

To bring in cost-competitiveness and reduce overhead management in IT support, Athena has setup a state-of-the art Remote Operations Center (ROC) at Chennai, offering 24/7 monitoring and management support of critical IT resources ensuring they are available and stable for business to function an depend upon

As part of the core team dedicated towards development and growth of the organsiation, I am responsible for

  • Sales, Business Development, Branding & Organisational growth
  • Operational Performance of Business Units
  • Tactical and Strategic Roadmap for Business Units
  • Customer Acquisition & Management
  • Develop Go-To-Market Strategies, Positioning and Pricing Strategies
  • Salesforce Management responsible for effective performance of Sales and Business Development functions
  • Setup of smooth and efficient Market/Business Support mechanism for front-end salesforce
  • Alliance and Partner management
  • Architect solutions and participate in pre and post bids and also helping delivery team for Project transition and offshorization
  • Project initiation, review and quality process compliance with ITIL
  • Key role in defining and maintaining Service Level for key Customers through structured SLA’s derived from underpinning contracts and OLA’s – Operational Level Agreements
  • Planning and management of new business initiatives
  • Development of Market Penetration approaches and blue-print for geographical expansion
  • Back-end Business Development processes
  • Project Review process
  • Development of Collaterals, templates and Market Communication Devices & version management.
Oct 2005 - Feb 2006

Executive-Business Development

Benchmark Softec Inc

Benchmark Softec is a part of the multibillion dollar Eurostar/Dimexon group of Belgium and specializes in providing a wide array of IT services to customers worldwide. Benchmark has over 12 years of experience in providing software offshoring/outsourcing services to its various clients in the US, UK, EU and Middle East region. A global organization with offices in US, UK, Belgium, Germany and Middle East, Benchmark has a state-of-the-art offshore development facility in Chennai, India. With a highly professional team, Benchmark continuously endeavors to exceed customer expectations in all engagements with an optimal mix of technical strength and execution capability, while ensuring high employee morale.

As Executive—Business Development, I was involved in setting up and streamlining a comprehensive Offshore Sales strategy to support Business Development in US markets in IT services/Software Services & Support

Major roles & responsibilities include 

  • Customer Interaction & Customer Relationship Management
  • Design of Go To Market Strategy and Marketing ammunitions for Offshore Services
  • Contact to Contract Management
  • Setup of seamless of Offshore Sales Team
  • Institutionalising Offshore Sales Support Process for US market
  • Understand business requirements and translate them into High Level Design
  • Assigning tasks to individual project team members
  • Creating a project plan and project schedule, Monitoring project progress
  • Monitoring project scope, Monitoring status of deliverables
  • Ensuring work requests get completed within budget and timeline
Jul 2004 - Oct 2005

Business Development Manager

Maples ESM Technologies P Ltd

Maples ESM Technologies Pvt Ltd. is a global IT Infrastructure and Application Solutions Consulting company. Maples focuses on removing the burden of managing IT infrastructure and effectively manage Heterogeneous IT Infrastructure to ensure enhanced profitability for clients. From managing complex networks right down to your desktops, the Maples solution covers it all. Maples is a professionally managed company offering IT Infrastrucutre Management solutions. The recent investment by Baring Private Equity Partners only boosts our capabilities and further strengthens our presence in this niche vertical. Maples service offerings include Server Management, Application Management, Desktop Management, Network Security Management and Remote Server Management etc.

As Business Development Manager, I was responsible for Business Development, Customer Acquisition and Operational Efficiency of the organisation’s operation in Hyderabad & rest of AP.

As Business Development Manager, I have been instrumental in managing certain key strategic customers like, IBM, CSC, Satyam, Computer Associates to name a few.

 Apart from managing Sales, Business Development & Account Management, i was also involved in the following key activities as ESM Business Manager

  • Architecting IT Infrastructure Management solutions inline with customer needs and expectations
  • Responsible for managing contractual obligations with various clients
  • Involved in 3 major Information Security Management System (inline with BS7799-2:2002 specification) design and roll-out for major clients across India.
  • Proposal generation. Offering techno-commercial solution in IT Infrastructure Management arena.
  • Involved in Account Management and Lead Management
  • Involved in Engagement Management
  • Involved in CXO level Management


Aug 2002 - Jun 2004


National Institute of Technology, Warangal



Organisation Development

Financial & Business Planning for setup and growth of organisation, Operational Performance management, Processes & Compliances

Pre Sales

Pre-sales, Business Requirement Assessment, Solution Design & Deployment

IT Resource Management

Worked on extensive IT Resource Management services/solutions that cater to Small, Medium & Large Enterprises

Business Development