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I’m a social media strategist, blogger, and podcaster. I help organizations and individuals with content and strategy for social media campaigns and initiatives. I’m the co-founder and host of BlogcastFM, a podcast that can help you take your blog to the next level and the author of the personal development blog, The Skool of Life. My writing has been featured on a number of popular personal development and social media blogs such as Dumb Little Man, The Change Blog, Kikolani, Remarkablogger,Social Mouths and I’m regular contributor to the Adage 150 Blog GROW. I’ve been a speaker at Eye For Travel Social Media Strategies 2011 and Blogworld NYC 2011.

Work experience

Feb 2010Present



I’m the host and co-founder of BlogcastFM, a podcast for bloggers. To date I’ve interviewed over 180 bloggers, social media experts, social media marketing managers and best selling authors. Since its launch in 2010, I’ve grown the podcast has grown to over 30,000 downloads a month, it is 5-start rated in iTunes, and I was featured on Problogger as one of 40 Bloggers to Watch in 2011. I’ve also been a speaker at industry conferences such as Blogworld and Eye For Travel.

Apr 2009Present


The Skool Life

My blog, The Skool of Life provides personal development tips that center around the theme of things we should have learned in school, but never did. I started the blog as a way of standing out in the job market when I graduated from business school and it took on a life of its own. I’ve since grown the blog to over 2000+ subscribers and had my writing featured on popular personal development and social media blogs such as: Dumb Little Man, Kikolani, Socialmouths, The Change Blog, LifeOptimizer, and many others. I’m also a regular contributor at GROW (an adage 150 blog)

Jan 2010Sep 2011

Director of Social Media


I served as the editor in chief for the Flightster blog, where I was responsible for hiring and managing a team of travel bloggers. I grew the Flightster blog to over 20,000 page views in its first two months. I also was responsible for building a social media presence for the Flightster brand across platforms such as twitter and facebook.

May 2008Aug 2008

Social Media Strategy Intern

  • Resourcefully designed framework for competitive analysis of industry-specific online display advertising and summarized findings for Tax Year ‘07 and implications for Tax Year ’08. 
  •  Demonstrated an exemplary team player work ethic in assisting online advertising team in evaluating media agencies, conducting due diligence on syndicated research offerings, and partnering with senior marketing managers in creating integrated social media strategy to meet defined marketing goals.
  • Strategically evaluated social media measurement tools such as Nielsen Buzzmetrics and TNS Cymfony and compiled selection recommendations.
Oct 2006Jul 2007

Client Services Internet Analyst

Nielsen Online

• Successfully administered key account renewals with major clients such as eBay and Yahoo and ranging from $30K to $500K annually. • Applied dynamic analytical talents toward preparing and presenting competitive insights, trend analyses, consumption metrics, and behavioral/psychographic data to account executives and existing clients. • Proficiently delivered client training on proprietary NetRatings research software and tools.

Sep 2005Oct 2006

Product Marketing Specialist

Monster Cable Products

• Project-managed initiative featuring 20,000+ products for company booth at annual Consumer Electronics Show (CES) and other high profile tradeshows.

• Captured 10% increase in annual revenue from 5 Monster Cable retailers by formulating innovative and effective product placement plan.

• Decreased operational expenses by 5% through introduction of merchandising software

Jul 2003Sep 2005

Account Development Manager

Forrester Research
  • Championed 150% increase in annual revenue from key accounts representing $20K to $100K per year by proactively exploring and identifying new business opportunities. 
  • Exercised strong communication and interpersonal skills to ensure consistent satisfaction among major clients such as Oracle, PeopleSoft, Siebel, Williams-Sonoma, Gap, and Hewlett Packard.


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