Online Campaign Manager
Facebook advertising, Google AdWords and Media pitch:
- Tookitaki is India’s badged Facebook Marketing Partner (FMP) for ad technology.
- My responsibilities at Tookitaki is to provide end to end solution to clients for Facebook ads. This included running the campaigns, planning the spend forecast and providing regular insights.
- Won a few clients at Facebook DR Forum and on-boarded them with minimum spend requirement, commission rates and also set up the account.
- Evaluated various SaaS tools such as Qwaya, Kenchoo and adEspresso to help redesign the flow of ad creation for in-house SaaS platform. Played a pivotal role in recommending changes to the SaaS platform. Put up platform changes/bugs on JIRA for the tech team to resolve.
- Co-ordinated with various Facebook Client Partners to scale up on spends on Facebook.
- SME for Dynamic Product Ads(DPA) & Website Conversion campaigns. Set up and executed DPA for various e-com clients.
- Prepared case studies for various clients and them submitted to Facebook.
- Executed various campaigns such as Website Conversion, Dynamic Product Ads, Missed Call, Mobile App Installs, Page Like, Video Views and Mobile App Engagement.
- Analysed Google Analytics data to optimise campaigns. Analysed product performance, bounce rates, attribution report etc.
- Handled Google AdWords & Facebook campaigns for real estate clients.
- Set up and optimised Search and Display(GDN) campaigns. Utilised Search and Display re-marketing campaigns to target returning visitors.
- Setup Adwords campaign for an Indian bank (NRI wing). I built the Search & Display campaigns from ground up for the NRI services(for USA, UK and Middle east).
- Excellent understanding of ad serve tools: Facebook Power Editor, AdWords Editor.
Core Expertise: E-commerce(Lifestyle Brands), Facebook Ads, Google AdWords, E-mail, Re-marketing campaigns, Website flow optimisation.
Clients handled: biba.in, BIBA by Rohit Bal, faballey.com, rangriti.com, montecarlo.in, vakil housing.