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  • Worked on international markets.
  • Facebook Adverts Certified - Blueprint.
  • Google Adwords Certified.
  • Google Analytics.
  • E-mail Marketing.
  • Website Optimisation.
  • SaaS expert.
  • Remarketing campaigns.
  • Tech & Deep house DJ -

Work experience

May 2015Present

Online Campaign Manager


Facebook advertising, Google AdWords and Media pitch:

  • Tookitaki is India’s badged Facebook Marketing Partner (FMP) for ad technology.
  • My responsibilities at Tookitaki is to provide end to end solution to clients for Facebook ads. This included running the campaigns, planning the spend forecast and providing regular insights.
  • Won a few clients at Facebook DR Forum and on-boarded them with minimum spend requirement, commission rates and also set up the account.
  • Evaluated various SaaS tools such as Qwaya, Kenchoo and adEspresso to help redesign the flow of ad creation for in-house SaaS platform. Played a pivotal role in recommending changes to the SaaS platform. Put up platform changes/bugs on JIRA for the tech team to resolve.
  • Co-ordinated with various Facebook Client Partners to scale up on spends on Facebook.
  • SME for Dynamic Product Ads(DPA) & Website Conversion campaigns. Set up and executed DPA for various e-com clients.
  • Prepared case studies for various clients and them submitted to Facebook.
  • Executed various campaigns such as Website Conversion, Dynamic Product Ads, Missed Call, Mobile App Installs, Page Like, Video Views and Mobile App Engagement.
  • Analysed Google Analytics data to optimise campaigns. Analysed product performance, bounce rates, attribution report etc.
  • Handled Google AdWords & Facebook campaigns for real estate clients. 
  • Set up and optimised Search and Display(GDN) campaigns. Utilised Search and Display re-marketing campaigns to target returning visitors. 
  • Setup Adwords campaign for an Indian bank (NRI wing). I built the Search & Display campaigns from ground up for the NRI services(for USA, UK and Middle east).
  • Excellent understanding of ad serve tools: Facebook Power Editor, AdWords Editor.

Core Expertise: E-commerce(Lifestyle Brands), Facebook Ads, Google AdWords, E-mail, Re-marketing campaigns, Website flow optimisation.

Clients handled:, BIBA by Rohit Bal,,,, vakil housing.



Dec 2014May 2015

Manager – Media Buying and Analytics

AY Digital

AY Digital is headquartered in New York, USA and I worked with multiple clients in the US, - online food ordering app, – e- com cosmetic brand and – a fragrance brand.

  • Handled paid campaigns (Google and Facebook), email- marketing and website optimization for
  • Built the campaign from the ground up. Keyword planning, targeting, campaign structure, site extensions.
  • Co- ordinated with tech team for URL changes in the landing page for better user experience.
  • Set up all the marketing pixel(AdWords, Facebook & GA) on to the site to track conversion accurately.

  • Complete e- mail marketing solution for the client. Worked on the design of the e- mail newsletter/powersale,
  • Created unique landing page for each e- mail blast and changed the offer banner on the home page. Acquired skills on Photoshop & managing FTP server.


  • Created a media pitch for Tru Western, one of the brands under Tru fragrances. The idea was to sell this to
  • all those who connect with the countryside, cowboy style of living or people living on a ranch etc.

ANA – All Nippon Airways:

  • Created a media pitch for ANA with budget allocation for various channels (Facebook ads, AdWords, Display, Display retargeting).
Feb 2014Dec 2014

Asst. Manager - Digital Marketing - Aditya Birla Group

Designed, developed and launched online marketing campaigns in Facebook and in Google AdWords.


  • Single handedly transitioned the entire Facebook marketing channel from an agency, so that the campaigns could be run in-house, thereby reducing external dependency and cutting costs. Now solely responsible all spends on Facebook.
  • Connected with Facebook partners/agencies to manage Facebook campaigns, by evaluating and adapting various third party tools For ex: Qwaya, AdSpringr, Ad Espresso.
  • Integrated with the merchandising team and the product team to design various campaigns and offers in order to increase sales.
  • Co-ordinated and gave inputs to creative teams for sliders and banners to increase the CTR.
  • Ran precise category wise campaigns by segmenting the audience in Facebook. For ex: Users interested in shirts were shown ads for shirts only and later the same audience were targeted for cross selling. This was achieved by segmenting the Custom Audience i.e., Website custom audience and Mobile Custom Audience.
  • Optimised campaigns based on the bounce rate, average time spent, exit rate and the products shown on the landing pages. The first few rows in the landing page should showcase products with a good mix of price range, most viewed/ most sold and the ones with available size sets.
  • Solely responsible for launching and running all campaigns entirely during the EOSS time period. The conversions during the EOSS increased by 120% compared to previous year. This is in comparison with the campaigns managed by the agency the previous year.
  • Responsible for generating daily and monthly reports (and presentations) highlighting the health indicators and suggesting improvements in the account to ameliorate the metrics.


  • Started new campaigns for remarketing (both search and display) and restructured the AdWords campaigns. Collaborated with the technology team to launch shopping ads (Product listing ads) in AdWords. This included proving them with information on the product feed and advising them about complying with the Google’s guidelines.
  • Was the liaison between Google and the Trendin technology team to help setup dynamic remarketing ads for Adwords.
  • Worked on Google Tag Manager to add conversion pixel codes for affiliates and partners.

 Skills:  Facebook Advertising, Google Adwords, Google Analytics, Programmatic buying.

Nov 2012Oct 2014


ShoeVival – The Shoe Laundry
  • Started a shoe laundry business (franchise) in Bangalore.
  • Designed flyers and marketed it through paper inserts targeting gyms, residential clubs, apartment complexes and corporates. Setup an exclusive Facebook page with before washing and after washing pictures.
  • As a part of the marketing activity, initiated to be listed on Just Dial for the various services offered at the respective location
  • Responsible for taking calls from customers and coordinating the pick-up and delivery. Also, involved in making regular after service follow up calls to enquire about the service to ensure customers were happy with their experience with Shoe Laundry.
  • Negotiated business tie-ups with laundry services (clothes only) to include shoe laundry in their service. As a part of which was responsible for negotiating rates and planning on the logistics for pickup and delivery. 
Nov 2009Apr 2011

Associate Account Manager - Search

  • Managed Account Manager’s(AM) Book-of-Business closely along with the associate AMs to make recommendations to advertiser’s account/structure and implementation of Search solutions for various advertisers.
  • Optimised advertiser’s accounts to increase Click-through-rate percentage, generate reports on weekly basis that help Advertiser to get an overview of the account performance.
  • Weekly and monthly reports include Competitor report, Monthly Budget Spend report, Keyword Analysis report and other account level reports for various Automobile and CPG clients.
  • Strong working knowledge of Yahoo Search Marketing (YSM) and various Yahoo proprietary tools. Experience working on Microsoft adCenter and adCenter reporting tools with the Yahoo-Bing Search Alliance.
  • Selected as a Quality Auditor to check the reports and responsible for managing any crisis with respect to the team’s work quality. 
Aug 2010May 2011

Online Advertising Professional (Part-time)

ILM Academy
  • Started an AdWords campaign for ILM DJ Academy to advertise Music Production (Audio Engineering), AbeltonDJ and DJ courses.
  • I was solely responsible for building the campaign from opening an AdWords account, writing ads, getting the appropriate keywords for all their music courses.
Jul 2009Oct 2009

  • Optimised client websites with on page and off page techniques. Promotion of various sites on Internet for better visibility including Press Release, Article Submission, Directory Submission.
Nov 2007Jul 2009

Technical Recruiter

Aditi Technologies
  • Working on client’s (Microsoft, Seattle) IT staffing requirement; complete resourcing life- cycle. Identifying the right candidate for the opening, pre-screen the candidate on technical skills.




VTU Visvesvaraya Technological University

Electronics & Communication