Ad Operation Specialist
Working as part Yahoo’s offshore Ad Operations team. Check advertising campaign delivery status, maintain and revise the order and compile post-campaign evaluations. Roles include trafficking of Ads for Yahoo! Display campaigns & Campaign management and Optimization Work with Account Managers, Media Strategists & Clients and set up campaigns to reach their targets. Create proposals based on the Client's requirements and book inventory for new campaigns. Closely monitor campaign performance and provide optimization solution when needed and see to it that the campaign runs successfully. Involved in training and mentoring peers along with spot-checking their deliverables. Proficient with a variety of internal and industry standard applications including, Ruby, Right Media(RMX), APT, CRM, YAC, VAC, Diego, Taginator, MDC Portal, Dashboard, Chameleon, CSC Beacon, Hotlist, Auto-Event, Fast, Ad Uploader, Ad Center, Excel, Adobe Acrobat, Adinterax .com etc. Experience in working with third party tags from approved vendors for Yahoo. Example: Doubleclick(DART), Atlas, Pointroll, Mediamind, Zedo, etc.