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Work experience

Jun 2006Present

Partner Marketing Manager

Sun Microsystems
Owner of all marketing activities with and toward partners Management of all “market to” and “market with” marketing activities involving Wholesalers, and Resellers Management of all Marketing and Market Developement activities, together with Alliance Managers, involving main System Integrators (eg: Accenture, CSC, EDS…) Partner Web content coordinator Program Manager of Sun Startup Essentials Program in Italy.
Sep 2002May 2006

Partner Development Program Manager

owner of all comarketing and business development activities on resellers Development of Mobility and SMB Intel Server channel programs Microsoft and Vodafone interface for all channel activities Creator and Program Owner of "HP per Voi" a co-marketing engine program that offered to Partners a ready to use set of co-marketing activities to widen HP market pressure and presence. After a pilot phase in Italy the Program has been sccesfully implemented in most of EMEA countries. Owner of all institutional and strategic one2one co-marketing activities to widen partners customer base special task from 14/09/2002 to 31/1/2004 country implementation of the WW Channel Program named PartnerOne start-up ad implementation of the local training program for business partners
Apr 2001Sep 2002

Marketing Communication Specialist

Compaq Italia
Owner of all marcom activities on notebooks, desktops, workstations, peripherals, audio devices and projectors. logic structure definition, and content management of Italian Web Site Coordination of the several resources involved in the creation the quarterly demand generation brochure for SMB customers BU focal point for co-marketing and for all demand generation campaigns strategic coordination of all product related marketing communication activities (Advertising, Internet, Collateral e Direct Marketing) Owner of design and content management of “Solutions focused” brochure with complete ownership of the Business Unit marketing communication budget.
Mar 1999Apr 2001

Product Manager

Fujitsu Siemens Computers
product management of Pcommercial clients (DTs, Notebooks, thin clients and Intel based workstations) Competitive analysis, Design and realization of Internal Marketing tools to support the sales force during the deal management Marketing presentations for Key accounts meetings, events, channel partners product related communication content management Collaboration in the organization of country road show. Technical and marketing consultant in big public tenders Management of product configurations, Price positioning
Feb 1998Mar 1999

AS400 Sales Specialist

IBM Italia SPA
s400 direct marketing and direct sales AS/400 Sales and support activity Consulting service for customer to help them definig the best product configuration Direct sales to end customers and sales support to Business Partners from 15/6/98 to 15/1/99 owner of the e-commerce special project for AS/400 content creation of the internet site called Shop IBM for AS/400 products area.




Universita' Commerciale 'Luigi Bocconi'


Channel Marketing Manager, with strong expertise in the Marketing Team of the biggest IT Companies (more then 11 years, 6 of which spent on marketing development with Partners). Great knowledge of italian IT channel environment and dynamics, previous experiences in all marketing areas from direct marketing to marketing communication, from event organization to company web site design and content management activties. Strong capability of setting up from scratch new projects to get and track new business opportunities. I have been Project Manager of several successful pilots eventually implemented at wider scale in several countries.


photography, video editing, ski, diving, soccer, tennis