Director, Database Stratetgy
Thought Leadership & Strategic Planning
At Fathom I manage all aspects of CRM, database and direct marketing as well as a staff of data analysts and data managers.
I led an initiative to overhaul Master Data Management of Navistar's offsite (vendor-hosted) marketing data warehouse and marketing platform (SmartFOCUS tool) to deliver better customer data, analytics, campaign management and business intelligence.
In addition to managing a staff I am responsible for managing client/vendor relationships that included their data warehouse vendor, external B2B data enhancement sources and various subject matter resources.
Thought leadership and strategic planning sum up what I deliver to Fathom Communications and its clients.