Introduction

MERCHANDISING/MARKETING MANAGEMENT EXECUTIVE

Merchandising Execution Best Practices - Consumer Goods & Manufacturing - Global Supply Chain & LogisticsManagement - Sales & Marketing Leadership - Branding - Business Development - E-commerce - Distribution - Operational Excellence - Purchasing -P&L Responsibility - Strong Business Acumen - Sustainability – Negotiations - Vendor & Customer Relationships

Accomplished and business-driven Retail Merchandising Management Executive with a BS in Economics delivering outstanding returns driving sales and operations to new and exciting levels of performance.A business leader executing merchandising and supply chain best practices with major retailers and manufacturers. Extensive understanding of supply chain, procurement, marketing and sales processes in the United States, as well as globally in countries such as Asia and South America. Inspirational motivator and team builder with reputation for developing and building high performing teams that have resulted in bottom line profits and organizational excellence. Charismatic, articulate and persuasive; Proactive business developer, marketer and merchandising strategist expanding new territories, brand presence, and market share in competitive and diverse market conditions.

Summary

  • Highly successful Retail Merchandising career leading merchandising, operations and marketing organizations with the Home Depot and the PGA TOUR Superstore. Implemented, developed, and managed total Global Merchandising operations for all customer sectors and managed P&L’s and budgets ranging from $1.7 million to $5.2 billion in retail home improvement, footwear, apparel, sporting goods and consumables.
  • Responsibility for P&L that represented 20% of the Home Depot’s total retail sales, as well as vendor negotiations, advertising, roll out of merchandising best practices, merchant development. Consistently delivered YOY 12% comps.
  • Managed and directed global supply chain management sourcing through expanding manufacturing networks worldwide. Resulting in improved quality and reduced overall costs by $75 million. Exceeded GMROI financial plans YOY by more than 10%.
  • Managed the Home Depot’s expansion and strategic business growth in merchandising and marketing especially in the execution of merchandising best practices and established an integrated global supply chain strategy.
  • Part of a entrepreneur leadership team that started The PGA TOUR Superstorefrom concept development to a fully executed market entry. Achieved 40% market share in the Atlanta market within 5 years as top line revenues exceeded $100 million.
  • Selected by the CEO of Home Depot to lead a team to develop and implement the corporate environmental and sustainability wood purchasing policy that ensured compliance with domestic and international standards (FSC/SFI/CSA) and built the foundation for future corporate purchasing initiatives.
  • Managed the New England Building Material Distribution Centers for Weyerhaeuser Company with average revenue of $41 million and increased to an average of $46 million.
  • Developed and executed supply chain procurement strategies for major retailers and manufacturers such as Crate & Barrel and Nestle. (Global Supply Chain/Marketing/ Logistics). Expanded advanced sales of certified legal products from international manufacturers to US companies which provided legal compliance.

Biography

Professional Biography of Steve Conwell

Steve Conwell is a passionate and innovative Global Sustainability-Retail/Marketing Merchandising Executive with extensive management experience with companies such as The Home Depot, Weyerhaeuser Company, The PGA TOUR Superstore, IBIS Consulting; LLC, and The Southern Forest Products Association (SFPA). Steve has a history of increasing sales and profitability with a unique perspective leading both retail and manufacturing organizations executing merchandising, supply chain, marketing and e-commerce best practices. Over the course of Steve’s career he has successfully implemented, developed, and managed total Global Merchandising operations for all customer sectors, managed P&L’s, and budgets ranging from $1.7 million to $5.2 billion in retail home improvements, footwear, apparel, sporting goods and other consumer goods and products. Steve has a history of achieving and exceeding financial benchmarks (GMROI), while building diverse merchandising teams and vendor relationships nationally and internationally that has resulted in positive returns. Steve is recognized for exceptional analytical and leadership values in merchandising excellence.

In one of the most exciting times in Steve’s career, he devoted 12 years of leadership excellence at The Home Depot, where he held positions including Global Merchandising Manager, Divisional Merchandising Manager, Divisional Merchant Manager, and General Manager. Steve had P&L responsibility for over $5.2 billion in sales that represented 20% of The Home Depot’s total retail sales. Rising within the ranks of The Home Depot, Steve’s strengths were quickly recognized by Executive Management for merchandising and marketing expertise combined with superb people management and team leadership. Steve balanced and effectively managed The Home Depot’s expansion and strategic business growth in merchandising and marketing, especially in the execution of merchandising best practices and established an integrated global supply chain and sustainability strategy. Also, Steve was selected by the CEO to lead a team which developed and implemented a Global Sustainability policy which ensured that domestic and international volume and quality standards were met, and built the foundation for future corporate purchasing initiatives while dramatically improving the bottom line.

Steve was part of an entrepreneurial venture team that created The PGA Tour Superstore, a specialty golf and tennis retailer with 13 locations in South Carolina, Georgia, Texas, Arizona, Colorado and Florida. The team started this venture from concept development to a fully executed market entry. He directed and developed the store layouts and implemented capital projects, which included the latest technology and capacity to deliver the ultimate customer experience. Steve served as Vice President of Marketing & Community Relations, Vice President of Merchandising and Vice President, Operations.

Earlier in Steve’s career, he was the General Manager, Customer Service Distribution, New England for Weyerhaeuser Company. Steve had Management responsibility for New England Building Material Distribution Centers with average revenue of $41 million and increased to an average of $46 million. Steve led and directed over 200 employees and over 600 customers from local building material yards to national home centers. Currently,  as President of IBIS Consulting, LLC, Steve provided support in helping manufacturers and retailers achieve supply chain sustainability, sales and marketing strategies as well as the execution of supply chain procurement strategies for major retailers and manufacturers. He has worked in areas including global supply chain manufacturing, procurement, marketing and sales processes in Indonesia, South East Asia, China, North and South America. Since Sept. of 2012 Steve also has resided as President of the Southern Forest Products Association (SFPA). As a leader in the Forest Products Industry for 2 decades his leadership has helped to create additional strategic synergies with producers, manufactures, retailers, NGO's, and the consuming public.

Steve is a natural born athlete. His love and passion for sports and his competitive nature is rooted in high school and college sports where Steve was a member of the UCLA Golf Team, the All American High School Basketball Team, Colorado All State High School Basketball Team and the Colorado All State High School Golf Team. Steve was a four sport letterman in High School that included Basketball, Football, Golf, and Baseball. Steve was born and raised in Colorado. He currently lives in Alpharetta, GA (suburb of Atlanta) with his wife Diane.

Education

Education

BS

UCLA

***Member of the UCLA Golf Team/All American High School Basketball Team, Colorado All State High School Basketball Team, Colorado All State High School Golf Team, Four sport letterman in High School; Basketball, Football, Golf, Baseball

Work History

Work History
2009 - Present

President-Founder Atlanta, Ga

IBIS CONSULTING, LLC

Organization helping manufacturers and retailers achieve supply chain sustainabilityin forest products, wood and paper, building materials, lawn & garden products, apparel, leather and beef.

  • Developed and executed supply chain procurement strategies for major retailers and manufacturers. Expanded advanced sales of certified legal products from international manufacturers to US companies which provided legal compliance. Extensive understanding of global supply chain manufacturing, procurement, marketing and sales processes in Indonesia, South East Asia, China, North and South America.
Sep 2014 - Present

President

Southern Forest Products Association -SFPA

As SFPA's senior executive responsible for the implementation and execution of all activities and programs within the association. Deliver value to the membership and lead the organization in key strategic areas: General Management and Sales & Marketing.

Management responsibility of multi million dollar organization

    During initial 8 months increased membership by 15%

Management responsibility to lead, direct, teach, and train 7 staff employees

Represented organization in the Forest Products Industry as well as government agencies-USDA, related organizations such as SFI/FSC/SLB/AWC/SPIB/APA/SEC.

2002 - 2009

Vice President Marketing & Community Relations/Vice President, Merchandising/Vice President, Operations

THE PGA TOUR SUPERSTORE

***The PGA Tour Superstore is a specialty golf and tennis retailer with 13 locations in South Carolina, Georgia, Texas, Arizona, Colorado and Florida

  • Part of a four-member entrepreneur leadership team that started this venture from concept development to a fully executed market entry. Achieved 40% market share in the Atlanta market within 5 years. Directed and developed initial store layouts as well as implementing capital projects, which included the latest technology, productivity, and capacity to deliver the ultimate customer experience.
  • Developed Brand Marketing, managed and executed all sales and marketing programs which resulted in $15 million in incremental sales each year through innovative marketing initiatives. Responsible for all public relations, advertising, promotions marketing, and philanthropy.
  • Secured more than $1 million in co-op revenue with manufacturers’ promotional customer programs. Generated $2 million in additional revenue each year as the publisher of company magazine, “Inside The Superstore.” Leadership. Directed merchants and staff of 21 that developed the merchandising operations for all stores and negotiated vendor agreements.(Golf Equipment, Apparel, Footwear, Consumables).
  • Reduced costs through volume and partner agreements over $2 million by holding manufacturers product line reviews each year with a focus on logistics and in store merchandising. (Global Supply Chain Management/Logistics). Increased turns by 10% storewide and executed minimum/maximum inventory management system.
1990 - 2002

Global Merchandising Manager

THE HOME DEPOT

***The Home Depot, Inc is a leading home improvement retailer. The Home Depot stores sell an assortment of building materials, home improvement and lawn and garden products, and provide a number of services.

Global Merchandising Manager, Atlanta, GA/Divisional Merchandise Manager, Midwest Division, Chicago, IL/Divisional Merchant Manager, Chicago, IL/Divisional Merchant Manager, Tampa, FL

  • Responsibility for P&L of $5.2 billion in sales that represented 20% of The Home Depot’s total retail sales, as well as vendor negotiations, advertising, roll out of merchandising best practices and merchant development. Consistently delivered YOY 12% comps.
  • Managed and Directed global supply chain management. Improved quality and consistent supply sourcing through expanding the manufacturing network worldwide. Worked along supply chain team to reduce overall costs by $75 million.
  • Exceeded GMROI financial plans YOY by more than 10%. Increased inventory turns by 15% YOY by consolidating vendor structure. Responsibility for 9 Distribution Centers for store service enhancement, productivity, and inventory optimization.
  • Selected by the CEO to lead a small team to develop and implement the corporate Environmental/Sustainability Wood Purchasing Policy that ensured compliance with domestic and international standards and built the foundation for future corporate purchasing initiatives.
  • Responsible for sales and merchandising for the $650 million lumber, building materials, hardware, plumbing, electrical, lighting, millwork and lawn /garden. (58% of division Sales). Provided Leadership and Direction to a team of 39 with responsibility for training, in-depth market analysis, seasonal plans, and new store openings.
  • Exceeded Sales and GMROI each year by 16%. Opened over 100 stores in the Midwest Division over a 4-year period as Merchant and DMM. Exceeded sales and GMROI plans by 10% to 25% each year against tough local competition. Opened the Southeast Merchandising Office and over 100 new stores while exceeding sales and GMROI each year.
1979 - 1990

General Manager, Customer Service Distribution

WEYERHAEUSER COMPANY

***Weyerhaeuser Company is a forest products company that primarily grows and harvests trees, builds homes and makes a range of forest products. It has operations in 10 countries and has customers worldwide.

  • Management responsibility for New England Building Material Distribution Centers with average revenue of $41 million and increased to an average of $46 million. Branch of the Quarter, Spring 88’ and Fall’ 90. Managed, Directed, and Developed over 200 sales, administrative, and hourly employees and 600 customers from local building material yards to national home centers.

***Other positions included:

Customer Service Distribution Sales Manager, Hartford, CT

National Account Sales and Marketing Manager, Northeast US

Sales Manager, Baltimore MD/Washington DC