Professional Biography of Steve Conwell
Steve Conwell is a passionate and innovative Global Sustainability-Retail/Marketing Merchandising Executive with extensive management experience with companies such as The Home Depot, Weyerhaeuser Company, The PGA TOUR Superstore, IBIS Consulting; LLC, and The Southern Forest Products Association (SFPA). Steve has a history of increasing sales and profitability with a unique perspective leading both retail and manufacturing organizations executing merchandising, supply chain, marketing and e-commerce best practices. Over the course of Steve’s career he has successfully implemented, developed, and managed total Global Merchandising operations for all customer sectors, managed P&L’s, and budgets ranging from $1.7 million to $5.2 billion in retail home improvements, footwear, apparel, sporting goods and other consumer goods and products. Steve has a history of achieving and exceeding financial benchmarks (GMROI), while building diverse merchandising teams and vendor relationships nationally and internationally that has resulted in positive returns. Steve is recognized for exceptional analytical and leadership values in merchandising excellence.
In one of the most exciting times in Steve’s career, he devoted 12 years of leadership excellence at The Home Depot, where he held positions including Global Merchandising Manager, Divisional Merchandising Manager, Divisional Merchant Manager, and General Manager. Steve had P&L responsibility for over $5.2 billion in sales that represented 20% of The Home Depot’s total retail sales. Rising within the ranks of The Home Depot, Steve’s strengths were quickly recognized by Executive Management for merchandising and marketing expertise combined with superb people management and team leadership. Steve balanced and effectively managed The Home Depot’s expansion and strategic business growth in merchandising and marketing, especially in the execution of merchandising best practices and established an integrated global supply chain and sustainability strategy. Also, Steve was selected by the CEO to lead a team which developed and implemented a Global Sustainability policy which ensured that domestic and international volume and quality standards were met, and built the foundation for future corporate purchasing initiatives while dramatically improving the bottom line.
Steve was part of an entrepreneurial venture team that created The PGA Tour Superstore, a specialty golf and tennis retailer with 13 locations in South Carolina, Georgia, Texas, Arizona, Colorado and Florida. The team started this venture from concept development to a fully executed market entry. He directed and developed the store layouts and implemented capital projects, which included the latest technology and capacity to deliver the ultimate customer experience. Steve served as Vice President of Marketing & Community Relations, Vice President of Merchandising and Vice President, Operations.
Earlier in Steve’s career, he was the General Manager, Customer Service Distribution, New England for Weyerhaeuser Company. Steve had Management responsibility for New England Building Material Distribution Centers with average revenue of $41 million and increased to an average of $46 million. Steve led and directed over 200 employees and over 600 customers from local building material yards to national home centers. Currently, as President of IBIS Consulting, LLC, Steve provided support in helping manufacturers and retailers achieve supply chain sustainability, sales and marketing strategies as well as the execution of supply chain procurement strategies for major retailers and manufacturers. He has worked in areas including global supply chain manufacturing, procurement, marketing and sales processes in Indonesia, South East Asia, China, North and South America. Since Sept. of 2012 Steve also has resided as President of the Southern Forest Products Association (SFPA). As a leader in the Forest Products Industry for 2 decades his leadership has helped to create additional strategic synergies with producers, manufactures, retailers, NGO's, and the consuming public.
Steve is a natural born athlete. His love and passion for sports and his competitive nature is rooted in high school and college sports where Steve was a member of the UCLA Golf Team, the All American High School Basketball Team, Colorado All State High School Basketball Team and the Colorado All State High School Golf Team. Steve was a four sport letterman in High School that included Basketball, Football, Golf, and Baseball. Steve was born and raised in Colorado. He currently lives in Alpharetta, GA (suburb of Atlanta) with his wife Diane.