Sean Conway

Sean Conway

Work History

Work History
Aug 2009 - Dec 2011

Director of Marketing

Thomson Reuters

Led a 20-person direct marketing team responsible for increasing sales for a $600+ million product line for US Core Legal. Directed the integrated marketing strategy for and execution of an annual marketing plan with a $14 million budget, generating 10-12 million marketing touch points each year. Spearheaded partnership with sales channels on annual strategy, focusing on new product development, lead delivery, and data hygiene. Oversaw external strategic relationships; (e.g., Amazon, Barnes & Noble) to drive additional annual sales. Point person for marketing representation on 4 organizational acquisitions and was a key member of the due diligence process.

*  Initiated marketing strategy resulting in 106% attainment 

*  Directed eCommerce up-sell merchandising strategy 

*  Led team to develop first application based catalog (500 downloads) 

*  Managed annual budget to within 1% of plan (2009-2011) 

*  Established go-to-market plan for new proprietary e-reader 

*  Launched integrated channel strategy to drive ROI 

Sep 2007 - Aug 2009

Marketing Manager

Thomson Reuters

Managed an 11-member marketing team responsible for driving new sales in the law firm marketing space. Launched extremely effective direct marketing program driving an 800% increase in sales and an overall 4.2% response rate. Overhauled campaign management approach to strategically deliver leads in a consolidated, more effective manner.

*  Responsible for strategy of law firm direct marketing plan 

*  Achieved over 100% of new sales plan 2007, 2008, 2009 

*  Managed multi-million dollar budget within 1% of plan 

*  Refined marketing approach led to 10% cost savings

Nov 2005 - Sep 2007

Channel Manager

Thomson West

Managed a 9 person marketing team to drive all sales channel lead activity and owned the migration from internal system delivery to a fully integrated CRM solution.

  • Partnered with internal strategy team and external vendor to redefine selling tools and processes.
  • Led CRM integration project from Marketing side to ensure the campaign management infrastructure could support shift to fully built CRM system.
May 2005 - Nov 2005

Project Manager

Thomson West

Responsible for managing pilot programs across field sales as Thomson began to branch out products and services from other network of businesses into the core legal market.

  • Successfully launched 3 new products through collaboration with cross-funcitional teams.
  • Liason between Strategic Marketing, Field and Inside Sales, and Finance.
Jun 2001 - Apr 2005

Sales Representative

Thomson West

Began career at Thomson Reuters as an inside sales representative.  Promoted three times in four years ending as a Sr Division Leader from 2003-2005.

  • Finished over 100% of sales quota all four years.  Named rookie of the year in 2001.
Oct 1995 - May 2001

Sales Representative

Ultra-Chem Inc.

Sales representative selling industrial chemicals to businesses.  Top ten sales rep from 1997-2001.


Aug 1991 - May 1995

Bachelor of Arts

Saint Mary's University