Director of Marketing
Led a 20-person direct marketing team responsible for increasing sales for a $600+ million product line for US Core Legal. Directed the integrated marketing strategy for and execution of an annual marketing plan with a $14 million budget, generating 10-12 million marketing touch points each year. Spearheaded partnership with sales channels on annual strategy, focusing on new product development, lead delivery, and data hygiene. Oversaw external strategic relationships; (e.g., Amazon, Barnes & Noble) to drive additional annual sales. Point person for marketing representation on 4 organizational acquisitions and was a key member of the due diligence process.
* Initiated marketing strategy resulting in 106% attainment
* Directed eCommerce up-sell merchandising strategy
* Led team to develop first application based catalog (500 downloads)
* Managed annual budget to within 1% of plan (2009-2011)
* Established go-to-market plan for new proprietary e-reader
* Launched integrated channel strategy to drive ROI