Sanja Palavra

• Developed a media kit including a cover letter, news release, fact sheet, and backgrounder. Kit was used for the Sunbirds program. 
• Updated company newsletter in order to reach a larger target audience. Led to an increase in acquired newsletters and student participation in activities.

Promoted local artists and night clubs.

Clients:

• Taboo Night Club
• The Attic Night Club
• Rydaz Committee 
• Glasses Malone
• Rebellious

• Recruited one male and one female model.
• Stylized and directed models during the photo shoot. 
• Wrote a supporting article.
• Photos and article were published in the magazine. 

• Composed a policy handbook and manual for Eugene Airport's volunteers. Handbook is in active use.
• Designed promotional components for events such as Music in the Terminals, Employee Halloween, and Christmas Tree display. All promotional components were used.
• Researched and invited local performers. Outcome included multiple scheduled performers.
• Updated client and business mailing list using an online address-book tool.
• Developed marketing components such as cross-reference advertising letters. 

• Brand management through social marketing and special events.

• Spring 2011 season ended with 20% increase; events with strong bookings and average of 60% show and increase per event ranging from 20%-50% in sales.

• Conducted in-depth primary research.
• Developed a strategic public relations plan with a team to increase OTC's retention rates.
• Generated and executed strategic methods to achieve goal.
• Proposed methods in the PR plan are in active use.

• Recruited employees through cold calling. Awards such as Top Regional PR recruiter awarded.
• Pre-screened and scheduled qualified applicants for interviews. 
• Assisted district manager with interviews. 
• Arranged and led discussion in conference calls. 
• Trained office receptionists.  
• Organized and managed payroll accounts. 
• Organized and managed office meetings for 50+ attendees. 
• Met and advised employees. 
• Sold Cutco products through prescheduled appointments. 
• Practiced customer relations while acquiring more effective skills for customer service .  

• Organized and implemented annual client, staff, and family picnic. Strong attendance included more than 80 people. 
• Composed sponsorship letters for local businesses. Results included businesses providing volunteers, food, and prizes.
• Composed a news release for event.
• Developed and managed a media list. Used for creating relationship with local media.
• Internal public relations between headquarters, client houses, and staff members. 

• Assisted the Brand Manager and brand employees.
• Prepared portions of the annual brand plan.
• Conducted market research analysis.
• Organized and assisted special events such as Exit Festival. Attendance numbers exceeded 100,000 a day.
• Translated pieces from Serbian to English and English to Serbian.
• Copy edited the employee driving manual. Manual was published and given to each employee with a company car.