Work History

Work History
Sep 2013 - Mar 2014

Business Manager

Bayer
  • Reporting to the National Sales Manager, responsible for manage a team of 10 Merchandiser Trade Representatives and one Merchandising Consultant.
  • Ensuring that customer plan efforts are coordinated and executed.I managed Trade throug the Representative team;
  • Responsible for managing the business relationship with the Drugstore Chains   – Venancio Drugstores and Pacheco Drugstore (DPSP), with focus on Sell In and Sell Out, trough a strategic promotional plan, visibility, availability and profitability;
  • Builds relationships at multiple-levels and functions in order to influence key decisions (Buying, Sr. Management/Operations and internal).
Nov 2004 - Sep 2013

Sales Manager / Key Account Manager / Trade Marketing Manager

Ferrero
  • Development of business plans jointly with key retail customers involving of tactical and strategic actions involving marketing and trade marketing;
  • Experience in Trade Marketing area, such as development of actions for trade, contact with customers, participation in events, recruitment and training;
  • Expertise in National and local Regional Key Account Chain Management. such as Grupo Pão de Açúcar (GPA / Casino), Wal Mart, Carrefour and Lojas Americanas;
  • Development of business plans jointly with key retail customers involving of tactical and strategic actions involving marketing and trade marketing;
  • Assessment of portfolio performance and launch and development of new products.

Education

Education
Mar 2012 - Present

MBA

UFRJ

MBA Business Management