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Work experience

Dec 2007Present

Business Development Manager

Neomobile S.p.A.

Responsible for:

- Leading the whole business, 

- Defining the business strategy and marketing plans, in the short and medium terms, identifying and winning new customers, markets and distribution channels; - Managing, controlling and monitoring the defined economic objectives; - Restructuring the organization , in each of the functional areas, giving it an effective and

efficient management of resources and processes;

- Evaluating competitor offerings and general trends, and managing existing offers to

improve sales ratios;

- Analyze consumer trends and new behaviors,  identifying consumer insights and recommend

a strategic and tactical orientation for digital and Relationship Marketing (RM) accordingly with

brand strategies;

- Managing the relationship with Clients, music labels, content providers, coordinating status meetings, follow up and strategic/creative/operational revisions; - Assure a full evaluation of all plans and programs in order to capture learning and

recommend changes and actions for future plans;

- Responsible for the Portuguese office budget (planning, execution and control). redefine the strategy and boost its growth and profitability;

Dec 2007Present

Business Development Manager

Arena Mobile
Mar 2006Nov 2007

Product Manager for Loyalty Program & CRM

Responsible for: - Defining and managing Customer Retention/loyalty program “Clube Viva” – defining the commercial offer for handset equipment as well as other conditions. Negotiating with suppliers in order to enhance customer service. - Launching of “Clube Viva” – planning all necessary actions to launch: documentation, product definition, creating the commercial offer on “Siebel” and “SAP”, training and information to back-office areas. - Communication – gathering marketing materials for the magazine and poster with the “Clube Viva” offers. Preparation of the internet catalog for “my Vodafone” and other web partners. Preparation of other communication materials for stores, play IVR offer, invoicing and mailing for “Clube Viva.
Jan 2002Feb 2006

Product Manager for Commercial Standard Offer

Vodafone Portugal
Responsible for: - Handset information and services: defining the handset and service commercial offer: handset, accessory and service offers, elaborating and distributing information about handset and service offers, commercial offers in SAP, implementing in MIS call bonuses and other offers and maintaining a product and service backlogs. - Managing the bimonthly magazine “Vodafone Shop”: briefings, layout and content, negotiating with suppliers and channels. - Managing and maintaining part of the Vodafone site, namely its e-Shop product placement and promotions, supporting Back-Office activities, sales and benchmarking competitors
Mar 2000Dec 2002

Project Manager

Vodafone Portugal
Responsible for defining and implementing one-off projects with strategic partners (like Nestlé, Coca-Cola, Lever): managing and measuring the effects on joint marketing campaigns, defining our commercial offer, pricing and sale forecasting
Feb 1998Feb 2000

Product Manager (Scandinavian and French lines)

TAP Portugal
Responsible for: - Managing bookings and fares for all flights, defining the marketing-mix – space, IATA pricing, space allocation and negotiation with traveling agencies. - Briefings, campaigns, service level measurements. - Performance analysis and reporting.
Nov 1997Jan 1998

Budget Controller

Fidelidade Mundial
Responsible for defining annual budgets for the car insurance segment (gap analysis and reporting)
Oct 1996Oct 1997

Budget Controller

Responsible for defining the department’s annual budget (gap analysis and reporting)




Instituto Superior de Ciências do Trabalho e da Empresa


Universidade Católica Portuguesa



First Certificate in English

British Council