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Summary

More than 18 years experience in developing and executing marketing and branding strategies. This also includes product management from retail and IT industries. Extensive experience in developing and delivering training programmes in the field of marketing management, branding and leadership development. Broad experience with establishment and expansion of IKEA in Europe, Asia and the Middle East focussing on the strategy process and strategy execution.

Work History

Sep 2016 present

Change & Tranformation Manager, Core Banking Progamme

Nordea Bank, Oslo, Norway
  • Drive development of Nordea Employer Branding Strategy aligned with overall Group and HR Strategy by outlining a set of common Nordic employer brand goals and success criteria.
  • Manage a team of Employer Branding Managers in the Nordic region.
  • Align with key people processes and Group HR processes within Talent Management, Leadership, HR Operations and Recruitment ensuring high satisfaction throughout the employee life cycle (ELC)
Sep 2014Aug 2016

Head of Employer Branding

Nordea Bank, Oslo, Norway
  • Drive development of Nordea Employer Branding Strategy aligned with overall Group and HR Strategy by outlining a set of common Nordic employer brand goals and success criteria.
  • Manage a team of Employer Branding Managers in the Nordic region.
  • Align with key people processes and Group HR processes within Talent Management, Leadership, HR Operations and Recruitment ensuring high satisfaction throughout the employee life cycle (ELC)
  • Scope and prioritise content pipeline to support employer brand program and campaigns.
  • Develop and track success criteria and metrics for employer brand programs and activities.
Oct 2013Sep 2014

Senior Leadership Development Consultant

Nordea Bank, Oslo, Norway
  • Engage and align with various business areasa of the bank ensuring a clear understanding of upcoming changes
  • Prepare, enable and support the business before, during and after major organizational changes
Jan 2002Jul 2013

Global Project Leader - Marketing

Inter IKEA Systems B.V., Waterloo, Belgium

Market establishment and expansion

  • Lead the establishment of marketing function on new IKEA markets.
  • Consulted and coached on the development and implementation of marketing strategies with the primary goal to quickly and efficiently establish IKEA on new markets

Strategy development and Implementation

  • Consulted on the development and implementation of marketing strategies and marketing plans in established markets in Europe, Middle East, Asia and the Americas
  • Implemented and reported market research and consumer insight serving as essential input to the development of country strategies

Knowledge transfer

  • Developed and delivered of IKEA Marketing Management Programme and other marketing training programmes for senior IKEA managers
  • Extensive experience with briefing and working with external suppliers

Jun 1999Jan 2002

EMEA Business Manager

Hewlett-Packard Company, Stuttgart, Germany

Oversaw and managed the development of product category in the Northern European Region; including retail and commercial channel development

Jun 1996Jun 1999

EMEA Product Manager

Hewlett-Packard Company, Stuttgart, Germany

Responsible for product launches in Europe, Middle East and Africa; including all aspects of bringing the product to market, product life cycle management, and EOL activities

Education

19941996

M.B.A

University of Michigan, Ann Arbor, Michigan, USA

Fulbright scholar, Norway-America Association (NORAM)

Emphasis in marketing and strategy

19861990

Siviløkonom

Handelshøyskolen BI, Oslo, Norway

Languages

Norwegian (mother tongue), English (fluent), German (professional level), French (basic)

Certifications

Oct 2013Jun 2014

Leadership Pipeline Trainer

The Leadership Pipeline Institute

The Leadership Pipeline principle shows how companies can keep their leadership “pipeline” filled and flowing to ensure a steady supply of skilled leaders throughout the organization.

Jan 2014Jun 2014

Co-active coach

CTI Nordic and ICF (International Coaching Federation)

Business and life coaching, for the implementation within HR-management and HR-development and for personal growth.