Sorraya Guillaume


Advertising account executive with experience ranging from managing projects to managing people to developing and executing creative strategies. Strong competencies in client relations while ensuring business objectives are met. Extensive past voluntary experience including fundraising and out-of-the-box thinking to maintain interest and grow the organization. 

Work History

Work History
Dec 2006 - Present

Account Executive/Business Dev Manager


A full service global advertising agencyClients: Florida Lottery, Amadeus, Visit Florida, Volunteer Florida Foundation, Family Literacy Initiative

  • Develop and maintain relationships with clients
  • Coordinate and manage projects such as print, broadcast, interactive, and promotions from conception to execution
  • Maintain budgets and ensure proper billing processes
  • Manage team of account executives for execution of client projects
  • Launched global campaign which included a micro-site, print ads and web banners
  • Analyze sales and trends to report findings
  • Manage creative and production teams to ensure timely execution and development of projects
  • Develop creative strategies to maintain brand and promote product launches
  • Manage new business efforts from writing/coordinating RFP responses to coordinating pitches resulting in 2 account wins
  • Develop business proposals
Jul 2004 - Aug 2005

Marketing Coordinator


A nationwide DirecTV satellite retailer

  • Coordinated direct response print advertisements throughout the US
  • Developed media plans and budget of over $1 million per month
  • Researched prospective markets for advertising
  • Principal role in developing and copywriting for print and television advertisements and direct mail pieces
  • Analyzed effectiveness of advertisements through tracking of sales and leads generated per effort
Jul 2000 - Aug 2005


Champions of Truth Drama Company

A voluntary based organization outreaching youth through drama

  • Expanded organization from 15 to 50 members
  • Managed a staff of 10 members
  • Taught 10-18 year olds basic acting skills
  • Produced and directed numerous plays and musicals at community churches
  • Scheduled and booked performances
  • Created first annual weekend-long workshop teaching attendees different aspects of drama
  • Edited and designed a monthly newsletter and created promotional materials
Nov 2003 - Jun 2004

Site Clinician

Bertha Abess Children's Center

A nonprofit, mental health provider

  • Conducted individual and group therapy with children ages 4-10
  • Monitored and assessed emotional and physical behaviors in classroom setting
  • Developed treatment plans and conducted clinical interviews
  • Implemented behavioral interventions and behavior management techniques
Feb 2002 - Apr 2003

Advertising/PR Intern

The Weinbach Group

A full service marketing/public relations agency

Clients: Florida Memorial College, The Renfrew Center 

  • Updated media contact information
  • Researched media vehicles for placement of advertisements in selected media
  • Coordinated printing of collateral materials
  • Drafted and distributed news releases


Aug 2005 - Jul 2006


Institut d'Administration des Entreprises

Business Project - Business plan for launching a telemarketing company in the UkraineConsulting Project - worked with client in understanding competitive position on market Seminars:

  • International Consulting - Peter Krajlic, former Senior Director of McKinsey
  • Investment Evaluation - Artur Raviv, Professor at Kellogg School of Management
  • HR Management - Jean-Paul Berquand, HR & Organization VP of LaFarge
  • Leadership & Org Develop - Pierre Casse, Dean of Berlin School of Creative Leadership
  • Mergers & Acquisition - Nancy Hubbard, Associate Fellow at University of Oxford
Aug 1999 - Jun 2003

Bachelor of Science in Communications

University of Miami

Double majored in: Advertising and Psychology

Deans List



QuarkXpress, Adobe Photoshop

Word, Excel, Powerpoint